How To Set Up Brand Voice In Statusbrew?

A brand voice in Statusbrew tells Brew AI how your brand sounds, so the content you generate with Brew AI matches your tone, audience and messaging style.

Who Can Do This?

Primary Owners, Owners and Admins can set up brand voice.

What Is A Brand Voice?

Brand voice is the consistent personality your brand uses to talk to its audience across every channel. It's how your brand expresses its values, so people recognize it and relate to it.

Use it everywhere your brand speaks: social media posts, ads, newsletters, customer care replies and even internal announcements.

Setting up your brand voice is an important first step before you use Brew AI. It makes sure the content Brew AI generates for you reflects your messaging style and sounds like your brand at every touchpoint.

How Do I Set Up A Brand Voice?

Go to Settings → AI brand voice.
Click Add Brand Voice and pick one of two options:
- Create from scratch: enter your brand details yourself.
- Generate from URL: enter your website URL, and Statusbrew fetches and prefills the details for you.

Method 1: Create From Scratch

Click Create from scratch to open the Create Brand Voice dialog. Fill in each field:

Name (required): a name for this brand voice, so you can recognize it in Statusbrew. You can also change its icon.
Purpose (required): the "why" behind your brand's communication, such as your mission or goals, in up to 120 characters. For example, "Educate small business owners about finance."
Audience (required): who your brand is speaking to, in up to 120 characters. Be as specific as you can, for example "Young entrepreneurs aged 20-35."
Tone: your brand's general vibe, entered as comma-separated values, such as friendly, bold, helpful, professional.
Characters: what your brand would sound like as a person. List archetypes or roles, such as a teacher, a coach, a friend, a journalist.
Emotion: the feelings you want your audience to have, such as trust, excitement, safety, curiosity.
Syntax: how your brand usually structures its language, such as short and punchy sentences, story-driven paragraphs or formal and structured grammar.
Language: keywords, phrases or expressions your brand uses often, such as let's dive in, quick win, eco-conscious, built for you.

Click Save. You can edit it later as your brand evolves.

Method 2: Generate From URL

Click Generate from URL.
In the Create Brand Voice dialog, enter your website URL in the Link field and click Generate.
Statusbrew analyzes your site and fills in the brand voice fields. Review and fine-tune them, then click Save.

Generating a brand voice from a URL uses AI credits. Creating one from scratch does not. Learn more in Understanding AI Credits.

How Do I Manage My Brand Voices?

Go to Settings → AI brand voice. You see a list of the brand voices you and your team created, with each one's Name and Purpose. Use the search bar to find a specific brand voice.

The list also has a Space column that shows which space each brand voice belongs to. To choose which brand voices you see, click the filter icon next to the search icon above the list and pick an option:

Organization: Show all items in the organization.
Current space: Show items assigned to the current space. The list opens on this option.

To edit a brand voice:

Click More (three dots) next to the brand voice.
Select Edit.
Make your changes.
Click Update.

To delete a brand voice, click More (three dots) next to it and select Delete.

Example Brand Voice: Slack

Field	Content
Name	Slack
Purpose	To make work life simpler, more pleasant, and more productive by communicating clearly and directly with people in a way they understand and relate to.
Audience	Teams, professionals, and businesses seeking better ways to collaborate, communicate, and stay productive at work.
Tone	Direct, helpful, conversational, respectful, user-focused
Characters	A thoughtful colleague, a friendly tech guide, a clear communicator
Emotion	Clarity, trust, confidence, ease, motivation
Syntax	Simple structure, short sentences, second-person voice ("you"), active voice, avoid jargon
Language	Work better, collaborate, flexibility, digital HQ, simplify, connect, pleasant, productive

FAQs

Who Can Create A Brand Voice?

Primary Owners, Owners and Admins can set up a brand voice in Settings → AI brand voice.

Which Brand Voice Fields Are Required?

Name, Purpose and Audience are required. Purpose and Audience each take up to 120 characters. Tone, Characters, Emotion, Syntax and Language are optional.

Does Generating A Brand Voice From My Website Use AI Credits?

Yes. Generate from URL uses AI credits. Create from scratch does not.

Can I Change The Details Statusbrew Generates From My URL?

Yes. Review and fine-tune the generated fields before you click Save, or edit the brand voice any time later.

How Do I Edit Or Delete A Brand Voice?

Go to Settings → AI brand voice, click More (three dots) next to the brand voice and select Edit or Delete. After editing, click Update.

Which Brew AI Options Use My Brand Voice?

When you generate a post with Brew AI in Compose, Generate from existing posts, Generate from Custom Topic and Generate from Article require a brand voice. Translate an existing post and Generate from top performing posts don't use one. If you haven't set up a brand voice yet, click Create a new one in the Brand Voice field of the Brew AI dialog.

Can I Have More Than One Brand Voice?

Yes. The AI brand voice list shows every brand voice you and your team created, and you can use the search bar to find a specific one.

Can I See Brand Voices From Other Spaces?

Yes. Go to Settings → AI brand voice, click the filter icon next to the search icon and select Organization to show all brand voices in the organization. The Space column shows which space each one belongs to. Select Current space to see only the brand voices assigned to the space you're in.