12 Undisputed Facebook Ad Tools In 2024

Nov 2, 2023 13 min read

Today, with the growing popularity of Facebook ads' effective results, every brand wants to get more from their Facebook ad campaign.

However, due to a lack of time and potential resources, most ad campaigns on Facebook do not work correctly. Hence, brands struggle to identify the means to effectively manage Facebook ads that can get them more visibility and increase the ROI of Facebook ad campaigns.

In such situations, using Facebook ad tools can turn out to be a stepping stone as it can help you manage multiple ad campaigns from a single dashboard. Each tool also has many more features that make Facebook ad management easier for brands wanting to get the most out of Facebook ads.

Thus, here we have squeezed out the 9 most effective Facebook ad management tools from plenty of them to ease your job. Let's explore the key features of each of these tools.



Statusbrew is a well-renowned social media management tool known for easy monitoring and managing conversations from multiple social platforms. It is a complete package for handling comments on Facebook ads, ads on other social platforms, organic posts, review sites, and more.

You can turn off comments on Facebook posts and ads by specifying keywords while still allowing genuine engagement.

You can also set up a review process to automatically hide all comments on your Facebook pages and send them to a specific inbox. From this inbox, you can quickly review all the hidden comments once a day and decide which ones to approve with a single click.

With Statusbrew's Rule Engine, you can automate actions such as:

  • Hide comments
  • Delete comments
  • Send private replies (Facebook only)
  • Assign comments to users or user groups
  • Set conversations as a priority
  • Add tags to conversations

… And much more!

Key Features

  • Built inboxes for conversations of similar types for easy segmentation and management
  • Manage access permission of each inbox for different team members
  • Integrate with tools such as Slack and Microsoft Teams to receive updates on the platform of your choice
  • Automate conversation based on your desired conditions to save time and human resources, ensuring fast replies to your audience
  • Easily create Facebook ads and auto-schedule Facebook ads in a calendar view.
  • Provides insights that help you know the best time to run Facebook ads
  • Reports to have a quick view of campaign performance
  • Promote posts directly from the Compose window, planner list, or calendar view.


"It's a powerful social media management system which includes Facebook and Instagram ad comment moderation with support for integration with Google My Business."

Customer Ratings

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Plan Pricing
Lite $69/month
Standard $129/month/license
Premium $229/month/license
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Try Statusbrew for Free today, or book a free demo to learn more about how Statusbrew can help your business!

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Facebook Ads Manager

Facebook Ads Manager

Source: MarTech

Facebook Ads Manager is one of the best places to turn for information and guidance when it comes to Facebook ad management. It is Facebook's own tool built to manage Facebook and Instagram ads from a single place.

It's an easy-to-use and uncomplicated tool, suitable for amateurs and non-marketers. Facebook Ads Manager consists of the essential marketing tools required to develop targeted ads that are meant to reach the right audience. It is an essential Facebook marketing and management tool and has a lot to offer.

Key Features

  • Select the potential audience for your ad campaign.
  • Facebook Audience Insights provides additional details on your Facebook audience that you cannot gather from Facebook Analytics.
  • Campaign Budget Optimization allows advertisers to balance their ad spend across different ad sets.
  • Facebook Ads Manager allows advertisers to use ad scheduling features when using a lifetime budget.
  • Ability to save an audience for later use.
  • Automated rules to activate, pause, and manage campaigns.
  • Creative Hub, an ad mockup tool, allows users to test different ad types, ad elements, and ad placements. Single image, video or carousel ads can also be tested.

Read more: How To Master Facebook Ads Manager: The Ultimate Guide



Fully integrated with Slack, Revealbot uses artificial intelligence (AI) to provide live updates on the progress of your Facebook ad campaigns.

Revealbot is fully integrated with Slack. You and your team can receive reports within Slack with comprehensive details about your ad campaigns. You can view reach, clicks, and impressions and analyze whether these metrics have improved or decreased over a designated time period.

Key Features

  • Bulk creation feature allows you to upload images and videos in bulk to create several ads automatically.
  • Allows you to boost posts automatically by setting up conditions, parameters, and audiences.
  • Allows you to continuously generate lookalike audiences in bulk or create lookalike audiences from high-performing ad sets.
  • The top audiences feature helps you discover top-performing audience segments.
  • Create rules feature helps you build automations specific to your brand goals.
  • Pause an ad without leaving Slack when the ad is not performing well.
  • Revealbot has a useful graph feature, allowing you to compare any two metrics from your campaign and display their performance visually.

However, Facebook Ads Manager can be tricky to understand and use for those just starting out. The regular updates from Meta make it difficult to manage ads easily on the platform at all times. Also, ads on other social platforms like Twitter, LinkedIn, and Google display ads cannot be run from Facebook Ads Manager. That's where other Facebook ad tools help.



Zalster seeks to replace human imprecision with AI. Zalster optimizes your bids, budgets, targeting, and ad creatives using sophisticated AI algorithms to give you the best results.

The tool features a dashboard where you can visualize the status of your ad campaigns. It even provides live updates via Slack. Split testing is one of the most useful features of Zalster.

One of the trickiest parts of a Facebook ad campaign is deciding which conversion event to optimize for. Most marketers' natural inclination is to optimize for purchases since that's the end goal. You can often get better results by optimizing for "add payment information" or "add to cart", as Facebook has more data to work with those conditions.

Zalster allows you to run split tests for manual bidding and conversion events. You can determine which variant provides the lowest cost per acquisition by split-testing different ad sets before you start scaling.

If you spend tens of thousands of dollars every month on Facebook ads, Zalster can be a wise investment. If you are running smaller campaigns, Zalster probably isn't for you.

Key Features

  • The split testing feature performs testing for manual bidding
  • Perform testing for conversion events to determine the variant resulting in the lowest cost per acquisition
  • Automates ad distribution through a "story creator" for the quick design, testing, and optimization of ad placements
  • Covers various platforms, including Facebook, Instagram, Pinterest, and Snapchat
  • Features a dashboard to monitor the progress of your ad campaigns through a graphic medium
  • Integrates with Slack to deliver live updates



ConnectExplore is a cloud-based tool that helps you save time finding Facebook users to show ads to. It allows you to effectively target your audience with two main options: Audience Search (search by keyword) and Page Search (search through different 'pages' on Facebook). It analyzes Facebook to assist you in creating a targeted, profitable ad campaign.

Key Features

  • You can find hidden audiences
  • Get details on the profitability of your target market
  • Ensure each ad is targeted to the right person at the right time
  • Advanced targeting feature to connect with audiences that are most likely to engage with your ad content
  • Break down Facebook ads performance analytics on interest by interest basis to get a clear picture of progress
  • Search multiple keywords and get suggestions related to keywords from the auto-suggest feature
  • Additional lists related to your target market are automatically built as you build your interest lists
  • Ability to target 43 foreign languages



It can become hard to respond to thousands of messages received through Messenger ads manually. So, you can direct those chats from your Messenger ads to a MobileMonkey chatbot. The chatbot will then ask qualifying questions and engage your users at scale.

MobileMonkey is the world's best Facebook Messenger marketing platform.
MobileMonkey makes it easy to build messenger chatbots and execute automation without writing lengthy codes. With powerful chatbot-building tools, marketers can do chat blasting, drip campaigns, and list building in Messenger.

Key Features

  • Allows marketers to make Facebook ad bots, SMS bots, and native web chatbots in one place.
  • Create chatbot conversations and funnels that work in multiple messaging apps.
  • Instantly respond to customers with chatbots. Urgent chats can be routed to live agents.
  • Respond to Facebook messages, SMS messages, and web chats from one inbox on desktop and mobile apps.
  • Send notifications, updates, and promos to chatbot contacts in Facebook Messenger and SMS to increase your open rate.
  • Built-in lead magnets to generate chat marketing leads, include landing pages, buttons, checkboxes, and scan codes.



AdStage offers powerful automation with alters, rules, A/B testing, and much more. Their ad management tool allows you to edit ads in bulk and create ad variation testing across social and search.

You can budget, compare, and pause campaigns on all networks with the same tool. AdStage allows you to optimize your AdWords and your ads on Facebook, LinkedIn, Twitter, and Bing. It's especially useful for those who run ads on multiple platforms and want to save time managing and optimizing ads and get better results from their ad campaigns.

Key Features

  • The automation engine of AdStage is a suite of tools that helps you to bulk edit and adjust existing ads.
  • Allows to set up rules that will take automated actions, such as pausing ads that spend too much money.
  • Control your advertising across multiple platforms in a consistent way.
  • Scheduling ads while going as granular as dayparting for maximum levels of control.
  • You can rotate ads based on metrics such as ad saturation and performance.
  • Automate ad scheduling and rotation.
  • Set email alerts to keep track of the performance of your campaigns.

Perfect Audience

Perfect Audience

The Perfect Audience is a Facebook retargeting tool. Perfect Audience allows marketers to bring back lost web visitors through Facebook ads and banner ads on the web. Perfect Audience adopts a web-based approach to retargeting by putting the buying power of the web's entire ad inventory in your hands.

Key Features

  • Conversion and revenue tracking
  • Retargeting with Facebook ads and in the Facebook news feed
  • Cross-device targeting
  • Dynamic retargeting
  • Flexible retargeting window
  • Data visualization
  • One tag to rule them all. A single tracking tag builds audiences and tracks conversions.
  • Manage multiple sites
  • Detailed analytics for clicks, conversions, CPM, CPC, CTR, CTC, and more.
  • Analytics are updated every 2 hours and are available as automated reports emailed to your inbox.
  • Powerful segmenting to track users based on query strings, actions taken, pages visited, and more.
  • Cookie freshness allows you to focus your ad spend on the most recent visitors, not the older ones who are less likely to convert.



Driftrock allows you to connect the data in your CRM to your Facebook presence. Combining these two can create highly targeted ad campaigns throughout the entirety of the customer lifecycle.

Driftrock allows advertisers to specify unique "triggers" for their ads, allowing for dynamic ad campaigns. Example triggers include weather patterns for specific regions, results of major sporting events, and many other data feeds.

Key Features

  • Set triggers for your ads. You can use signals such as the weather, time, or TV schedules to trigger your Facebook ads.
  • Automate your Facebook custom audiences. It uses your CRM or your database to sync your audience lists with Facebook so that you can target the right people.
  • Generate, manage, and convert leads from Twitter and Facebook.
  • Create an ad in less than 60 seconds
  • Create multi-product ads



AdEspresso is a great tool for helping marketers manage their Facebook ads. It's easy to use and lets you create and manage Facebook ad campaigns with ease. However, it has some unique features that make it different from other Facebook ad tools on this list.

AdEspresso is also a great tool for beginners because it's so easy to use. You don't need a lot of experience to use it, and it will help you create Facebook ad campaigns. It's a great tool for anyone who's just getting started with social media marketing.

Key Features

  • Split testing is what makes AdEspresso special. It's built into everything on the platform.
  • Use AdEspresso to split-test every part of your ads, from the text to the audience, with just a few clicks. This works for Facebook ads, Instagram ads, and Google ads.
  • AdEspresso also has great analytics that are easy to understand, even for beginners. They use color coding to make the data easier to read.
  • The main dashboard shows the most important metrics for marketers, and you can hide the ones that you don't need. If you find the native Ads Manager display too overwhelming, AdEspresso is a good option for you.
  • If you are still learning about Facebook and Google ads, AdEspresso University has courses for both platforms. The courses cover the basics, but they are still useful for beginner marketers.



AdRoll helps medium and large businesses manage their Facebook ads. It lets you target specific audiences on Facebook at different stages of the customer journey, even if they are only interested in certain aspects.

AdRoll also gives you detailed analytics on how your campaigns are performing. You need a Facebook ads analytics account to run AdRoll, but it's worth it because it helps you manage your Facebook ads better and run campaigns that convert.

Key Features

  • AI bidding: AdRoll's BidIQ AI uses millions of signals from its 30,000+ advertisers to help them place the best ad at the best value.
  • Prospecting: AdRoll's Prospecting uses AI to analyze your website's existing customer data for intent signals and then helps you find your best potential customers.
  • Retargeting: AdRoll's retargeting feature places your product in front of potential customers across the web, social media, and even across multiple devices.
  • Email: AdRoll Email uses your customer's browsing data from your site to build emails for you with product suggestions for your customers.
  • Custom Design: AdRoll has a design team that will design your ads for you.
  • Dynamic Ads: AdRoll's dynamic ads show customized ads based on what your customers have already browsed.
  • Integrations: AdRoll integrates with platforms like HubSpot, Shopify, and Marketo so you can add retargeting to your current marketing efforts.

Hootsuite Ads

Hootsuite Ads is a website where you can create and manage ads for social media, no matter where you are in the world.

If you are new to social media advertising and don't have much experience, you will find it easy to create your first ad with Hootsuite Ads.

Hootsuite has tools that help you choose the shape, photo, and text for your ad, so you are off to a good start. The ad builder is easy to use, but it also lets you customize your ads to your liking.

Key Features

  • Hootsuite Ads lets you create pay-per-click (PPC) ads for Google, Facebook, and Instagram.
  • Hootsuite Ads has a lot of tools for collaboration, so you can send ads to others for approval or to get feedback.
  • And if your team already uses Hootsuite, this is just another feature of a tool you know and love. It keeps everything in one place.
  • Create custom reports for each ad campaign so you can see how well each campaign is performing and how much value it's adding to your business. This information will help you make quick decisions to improve the performance of your active ad campaigns.
  • Automatically select posts to boost or promote
  • Automatically create ads based on your budget
  • Track organic and paid posts together in the Hootsuite Planner
  • Manage your ad budget, audience, and targeting from within the Hootsuite dashboard

Start Managing Your Facebook Ads With These Tools!

There you go! You just completed reading a comprehensive list of the top 9 Facebook ad management software. Most of these tools offer a free trial, so you can take the free trial and see for yourself if you want to go ahead with the tool of your choice. All these tools are fairly easy to use. As a result, you do not have to spend a lot of time on Facebook ad management using these apps.

Now, it is high time that you start using these Facebook ad management apps to boost your marketing strategy on Facebook.

If you are not using at least a couple of these softwares by now, you run the risk of being left behind by your competitors. If you use at least one of these tools, then you are in a better position to succeed.

Facebook Analytics

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Statusbrew is an all-in-one social media management tool that supports Facebook, Instagram, WhatsApp, Twitter, LinkedIn, YouTube, and even Google My Business.

FAQs (Frequently Asked Questions)

Here are some commonly asked questions about Facebook ad tools:

What is the Facebook Ad Tool?

The Facebook Ad Tool is a suite of tools that businesses use to create, manage, and track their Facebook ads. It includes features such as ad creation, audience targeting, budget and schedule, and reporting and analytics.

What is the best way to manage Facebook ads?

The best way to manage Facebook ads depends on the size and complexity of your business. If you are a small business with a limited budget, you can manage your ads yourself using the Facebook Ad Tool. However, hiring an expert Facebook Ads Manager is best if you have a large business with a more complex ad campaign.

What is the difference between Facebook ads and Ads Manager?

Facebook ads are the ads that appear on Facebook and other Meta-owned platforms, such as Instagram and Messenger. Ads Manager is the tool that businesses use to create, manage, and track their Facebook ads.

In other words, Facebook ads are the product, and Ads Manager is the platform that businesses use to manage that product.

Rushali Das

Rushali is a B2B SaaS content writer who specializes in writing research-driven blog posts around marketing for B2B SaaS brands.

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