How To Use YouTube Creator Studio To Improve Your Channel Growth

Oct 13, 2023 9 min read

YouTube Creator Studio has undergone many changes in the past few years, with new features and insights added all the time.

YouTube Creator Studio is a platform where creators can manage their channels and get the most out of their video marketing.

Wouldn't it be great to have a platform that can study and analyze your channel? YouTube Creator Studio provides all the analytics you need to grow your YouTube channel. It has tools to help you manage and organize your videos.

In this blog post, we will give you all the information you need to create, optimize, and analyze your next video through YouTube Creator Studio.

What Is YouTube Creator Studio?

YouTube Studio was first introduced in a beta version called Creator Studio classic. It was later launched as YouTube Studio. YouTube creators used the beta version of YouTube Studio and found it beneficial.

YouTube Studio has three metrics that help creators understand how their videos are performing on YouTube. It also provides creators with the news and information they need to know about their channels.

How To Get Started With YouTube Creator Studio?

To get started with YouTube Creator Studio:

  1. Log in to your YouTube account.
  2. Click on your profile picture and select "YouTube Studio."

How To Get Started With YouTube Creator Studio?

  1. Explore the features and tools in Creator Studio.
  2. To upload a video, click the "Create" button and select "Upload video."
  3. Follow the prompts to upload your video and add a title, description, tags, and thumbnail.
  4. To track your video's performance, click on the "Analytics" tab.

How To Use YouTube Creator Studio?

YouTube Creator Studio is easy to use. Here's a breakdown of each feature and what it's used for:

Dashboard

The dashboard is where you see all the important information about your channel at a glance. It's divided into sections, each showing a different aspect of your channel:

  • Latest video: See your most recent video and its performance.
  • Video comments: See all the comments on your videos.
  • Analytics: See your channel's analytics, including views, subscribers, and watch time.
  • Subscriptions: See who recently subscribed to your channel.
  • News and updates: Stay up-to-date on the latest YouTube news and updates.

How To Use YouTube Creator Studio

Content

The Content tab is where you find all the videos you have ever uploaded to YouTube. In the Content tab, you can:

  • Edit your videos' metadata (title, description, tags, etc.)
  • View recent stats about your videos (likes, dislikes, views, etc.)
  • Edit your videos' visibility (public, unlisted, private)
  • See if your videos have any restrictions
  • Manage the comments on your videos
  • Watch your videos on YouTube
  • Go to your video analytics for more in-depth insights about your videos' performance
  • Download your videos to your computer

How To Use YouTube Creator Studio

How To Edit Videos On YouTube Creator Studio?

  1. Go to the Content tab.
  2. Hover over the video you want to edit and click the pencil icon.
  3. Click Editor in the left sidebar.
  4. Make your edits and save your changes.

How To Create A Playlist On YouTube Creator Studio?

  1. Go to the Playlists tab.
  2. Click New Playlist in the top right corner of the screen.
  3. Give your playlist a title and click Create.

How To Edit A Playlist On YouTube Creator Studio?

  1. Go to the Playlists tab.
  2. Hover over the playlist you want to edit and click the pencil icon.
  3. Make your edits and save your changes.

Analytics

YouTube Analytics helps you measure and understand the performance of your YouTube channel and videos. It provides you with data and insights on your audience, views, watch time, subscribers, and revenue.

Why Is YouTube Analytics Important For Creators?

  • Understand your audience: Who is watching your videos? Where are they from? What are their interests? YouTube Analytics provides insights into your audience demographics, geography, and interests.
  • Track their progress: How well are your videos performing? Are they reaching more people? Are they getting more subscribers? YouTube Analytics helps you track your progress over time and identify areas where you can improve.
  • Optimize their content: Knowing what your audience likes and dislikes helps creators create content that is more likely to be successful. YouTube Analytics provides insights into which videos are performing well, which topics are popular, and what audiences are most engaged with.

How To Use YouTube Analytics?

To use YouTube Analytics, go to YouTube Studio and click on the Analytics tab. You will see a dashboard with an overview of your channel's performance. You can also drill down into more specific data by clicking on the different tabs in the left sidebar.

Here are the key metrics that you should pay attention to in YouTube Analytics:

  • Views: The number of times your videos have been watched.
  • Watch time: The total amount of time people have spent watching your videos.
  • Subscribers: The number of people who have subscribed to your channel.
  • Revenue: The amount of money that you have earned from YouTube (if you are part of the YouTube Partner Program).

You can also use YouTube Analytics to track the performance of individual videos. To do this, click on the Content tab and select the video you want to analyze. You will see a detailed overview of the video's performance, including views, watch time, comments, and likes.

YouTube Channel Analytics

How To Use YouTube Creator Studio

  • Overview Tab: The Overview tab shows you general statistics about your channel for the last 28 days (or any other time period you choose). You will see your views, new subscribers, watch time hours, and estimated revenue for that period. Scrolling down, you will also see your most watched videos during that period and a real-time "heartbeat" of your channel on the right side of the screen.

  • Reach Tab: The Reach tab shows you general statistics about your channel's reach, including:

    • Impressions: How many times your thumbnails were shown on different pages and features on the platform?
    • CTR (Click-Through-Rate): The percentage of people who saw your thumbnail and clicked on it to watch your video.
    • Views: The number of times your videos have been watched.
    • Unique viewers: The number of unique people who have watched your videos.

    You will also find your traffic source types in this section of your analytics, as well as a "funnel" graph showing your impressions and how they led to watch time. This graph will help you learn how well your thumbnails are performing and whether they accurately reflect your content.

  • The Engagement Tab: The Engagement tab shows you your watch time hours, average view duration, top videos, playlists, end screen elements, and cards. It also includes a "key moments for audience retention" graph, which shows how people are watching your videos and whether or not there are any trends you can use to improve audience retention.

  • The Audience Tab: The Audience tab shows you how users behave when they watch your content, such as whether they subscribe to your channel or turn on the notifications bell icon. You can also see how much watch time is generated by subscribers vs. non-subscribers, as well as some general demographics about your audience.

How To Use YouTube Creator Studio

  • The Revenue Tab: The Revenue tab shows you your monthly estimated revenue from your content, your top earning videos and ad types, and your revenue sources (YouTube Premium users, channel memberships, and ads).

YouTube Video Analytics

  • Overview Tab: The Overview tab shows you an overview of how well your video has performed over a selected period of time. You will see graphs of views, watch hours, subscribers gained, and overall revenue. You will also see a graph of your audience retention for that video.

  • Reach Tab: The Reach tab shows you how your video gets discovered on YouTube and whether people click on it and watch it. You will see the same graphs as you would on the channel level but zoomed in on the specific video you are analyzing.

  • Engagement Tab: The Engagement tab shows you how people are interacting and engaging with your content, such as watch time, likes gained, and end-screen element engagement.

  • Audience Tab: The Audience tab shows you everything you need to know about a specific video's audience, including demographics and watch time gained from subscribers alone.

  • Revenue Tab: The Revenue tab shows you how much revenue you have earned from a specific video.

Comments

The Comments tab is where you can find all of the comments on your videos. You can filter them by comments you haven't replied to, review comments that are being held for review, and manage comments on your channel (delete, hide, etc.).

How To Use YouTube Creator Studio

Subtitles

How To Use YouTube Creator Studio

This is where you can upload and manage subtitles and closed captions for your videos.

How To Add Subtitles On YouTube Studio?

  1. Go to your YouTube Studio and click on Content.
  2. Hover over the video you want to add captions to and click the pencil icon.
  3. In the pop-up window, scroll down and click on More Options.
  4. Scroll down again until you reach the CC/Subtitles section. Choose your video's language and click "Upload Subtitles."
  5. Choose your subtitle file and click Open.
  6. Click Save when you are done.

Copyright

The Copyright tab is where you can find all of the copyright claims and removal requests you have submitted and manage them.

Monetization

If you are not yet able to make money on YouTube, this tab will show you how close you are to meeting the requirements.

If you are able to make money on YouTube, this is your one-stop shop for everything related to monetization. In this tab, you can manage your video ads, merchandise shelf, channel memberships, and live chat feature in live streams.

How To Use YouTube Creator Studio

Customization

This is where you can make your channel look and feel the way you want it to. You can add a channel trailer, featured sections on your channel page, and a featured video for returning subscribers.

You can also edit your channel's branding by uploading a channel icon and banner, as well as a video watermark and the basic channel info, such as the description.

How To Use YouTube Creator Studio

Channel Layout Tab

This tab allows you to add and organize your channel trailer, featured videos, and channel sections on your channel page. These elements are important because they are the building blocks of your channel page - if you don't have a trailer and featured videos, your channel page will look empty and uninviting.

Branding Tab

This tab is all about channel branding. You can change your channel icon and banner image on this tab and also add a small watermark that will appear in the bottom right corner of your videos. This watermark also works as a subscribe button, so we highly recommend adding a watermark to your channel.

Basic Info Tab

This tab allows you to edit the basic information about your channel. Starting from your channel description and moving on to more “complex” elements like links on the banner, your contact info, and setting your custom channel link - you can do it all right here.

Audio Library Tab

You will find free-to-use audio tracks for your videos in this tab. You will keep your channel monetized & copyright claims free by using these tracks. We recommend using them if you are just starting out and don’t have the funds to buy the rights to use a certain track yet.

How To Use YouTube Creator Studio

Wrapping Up!

YouTube Studio has a lot of features and capabilities. In addition to the key features mentioned in this article, there are many other things you can do with YouTube Studio. For example, you can adjust copyright settings, manage moderators, and explore monetization options. The best way to learn about all the features of YouTube Studio is to start using it and explore on your own.

YouTube wants creators to produce more original content. Are you still learning about YouTube in general? The Creator Academy is a great resource for learning about YouTube and how to use it to promote your business.

FAQs (Frequently Asked Questions)

Here are some commonly asked questions about YouTube Creator Studio:

Is YouTube Creator Studio free?

Yes, YouTube Creator Studio is free to use. You can download it from the App Store or Google Play, or use it on your web browser.

What's the difference between YouTube and YouTube Studio?

YouTube is a video-sharing platform where people can watch, upload, and share videos. YouTube Studio is a suite of tools that helps creators manage their channels and videos.

What's the difference between YouTube Studio and create channel?

Creating a YouTube channel is free and easy to do. You can create a channel from your YouTube account page.

YouTube Studio is a separate platform that gives you more control over your channel and videos. To access YouTube Studio, you need to have a YouTube channel.

Rushali Das

Rushali is a B2B SaaS content writer who specializes in writing research-driven blog posts around marketing for B2B SaaS brands.

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