The global SaaS market is expected to reach $60.36 billion by 2023. While the market is flourishing, the competition is also fierce.
The same report shows that most SaaS companies spend 80%-120% of their revenue on marketing for the first five years of existence, which is huge.
If you want to make the most of your SaaS marketing efforts, you should hire a SaaS agency that specializes in driving traffic growth, increasing free software trials and paid plan signups, and generating revenue.
In this article, we’ve curated a list of the best B2B SaaS marketing agencies and showcased the results they have helped their clients generate.
Take a look at what they have to offer before outsourcing your SaaS marketing campaigns.
What is a SaaS Marketing Agency?
A SaaS marketing agency is a specialized service provider that offers strategic planning, execution, and management of marketing campaigns for software-as-a-service (SaaS) businesses.
These agencies possess deep knowledge of the SaaS industry, customer acquisition, and retention strategies.
They employ a variety of SaaS digital marketing tactics such as:
- Content marketing
- Search engine optimization (SEO)
- Paid advertising
- Email marketing
- Social media management
- Conversion rate optimization (CRO)
The primary objective of a SaaS marketing agency is to help clients with SaaS growth marketing. This includes driving targeted traffic, increasing brand visibility, and generating qualified leads and SaaS tool signups.
SaaS Agency vs. Digital Marketing Agency - The Key Differences
Let’s take a quick look at the key differences between SaaS and digital marketing agencies.
| SaaS Agency | Digital Marketing Agency |
|---|---|
| Specializes in marketing for SaaS businesses | Offers marketing services across industries |
| Deep understanding of SaaS industry nuances, including SaaS product lifecycle, market trends, SaaS consumer journey, and user onboarding | General knowledge of various industries, trends across multiple sectors, different customer journeys, and onboarding processes |
| Expertise in SaaS-specific strategies to convince prospects to sign up for a free trial, a demo, or a paid version of your software platform | Offers diverse marketing strategies varying from SEO to social media marketing, email marketing, content syndication, and video marketing |
| Focuses on customer acquisition and retention for SaaS products and tools | Works with clients from various sectors and business models |
Here’s a list of well-known B2B SaaS marketing agencies
1. Marveta
Marveta is an ROI-driven B2B SaaS marketing agency for software businesses. They deploy the best on-page SEO practices and run strategic content marketing and link-building campaigns to drive traffic to your website and also build brand awareness on the side.
Notable clients: Salespanel, Elementor, and SocialStatus
What makes them unique?
Their marketing campaigns are focused on generating new tool signups and a higher ROI than campaigns from other agencies.
With highly-targeted content and link-building campaigns, they helped a B2B SaaS company increase their organic web traffic by a whopping 150%. This resulted in a greater number of qualified leads and new software signups.
2. Roketto
Roketto is a web design and inbound marketing agency committed to helping clients achieve steady business growth. It caters to clients from various industries, with a specialization in serving SaaS, technology, manufacturing, and real estate industries.
Notable clients: Traction Complete and HotelIQ
What makes them unique?
They use a consumer-centric, content-focused approach to marketing, as explained in the image below. This helps you target and engage prospects at various stages of the funnel.
Using highly-targeted paid campaigns, Roketto helped Speedy Search, Canada’s leading public information supplier, achieve a 44% increase in Return on Ad Spend (ROAS). The cost per order was also reduced by 26%.
3. Bulldog Digital Media
Bulldog Digital Media is a digital marketing agency specializing in Search & SaaS. Catering from startups to S&P500 companies.
Bulldog positions its content and links to drive traffic and generate ARR & revenue for their clients. Bulldog’s goal is to be an extension of in-house teams that are time-poor and need specialists within search. Quality and speed are something of importance in digital marketing, especially in 2024. More than ever, the need to roll out an expert comment within hours or a bit of topical content within the day is needed.
Bulldog also offers Digital PR, which is a growing trend in the B2B space, expert comments, podcast mentions, guest post collaborations, etc.
Notable clients: EmailOctopus, Vitabiotics
What makes them unique?
Bulldog was founded by a serial entrepreneur who helped incubate many profitable businesses that have been acquired. This positions Bulldog in a unique spot, as they understand business economics and the need to drive bottom-line growth rather than just focusing on revenue.
Bulldog also collaborates with agencies around the world to build their knowledge and leverage to help their clients grow faster & more sustainable.
Bulldog has a very high rejection rate among its clientele. It only works with clients who fit its ideal customer profile and believes it can greatly impact its growth.
4. Bay Leaf Digital
Bay Leaf Digital is a growth-driven SaaS marketing agency that offers a full range of services from PPC and retargeting to SEO. It has been ranked among the best SaaS agencies by SoftwareWorld and Expertise.com.
Notable clients: Intuit, Kabbage, and Angi (formerly Angie's List)
What makes them unique?
The BayLeaf Digital team is known for its data-driven, big-picture approach that helps them craft high-converting multi-channel campaigns.
In 2020, they helped MeazureUp, a cloud-based operational audit software solution, boost their organic traffic and revenue. They used a mix of SEO, content marketing, PPC, and retargeting to achieve this.
5. Kalungi
Kalungi is a specialized B2B SaaS marketing agency catering to early-stage SaaS startups. If you don’t have the budget to hire an internal marketing team, then Kalungi is one of the best agencies for you to outsource your entire SaaS marketing function.
Notable clients: Ascend Software and Fraxion
What makes them unique?
Their team comprises experts in various marketing fields, such as SEO, PPC, content, web design, and more. So you can trust them for an all-around growth strategy and campaigns for your business.
SocialLadder, for example, outsourced marketing to Kalungi for six months during their early growth stage. They saw a 130% increase in qualified leads and revenue.
6. Deviate Labs
Deviate Labs is a demand generation, growth hacking, and performance marketing agency that offers specialized services to B2B SaaS companies. It has worked with both startups and enterprises.
Notable clients: Tapfilliate, HR Cloud, and Bugfender
What makes them unique?
Deviate Labs can create end-to-end demand generation funnels using a variety of growth and performance marketing tactics.
One of its most notable achievements is helping Tapfilliate get acquired by a multi-million dollar company by improving its recurring revenue and growth prospects.
See how the interest in the company increased in less than a year in the screenshot below.
7. Spottydog Communications
This is an award-winning digital marketing agency that specializes in PR, social media marketing, and content marketing. It caters to both B2B and B2C clients from various industries.
Notable clients: Intequal and Birmingham Post
With over 30 industry awards, it’s a trusted agency known for its excellent communications and content strategies.
What makes them unique?
They are the masters of creating content that entertains, educates, and engages, all at the same time. This approach equips them to showcase your brand story across channels in the best light.
Catapult Network used its social media and content services to grow its reach and engagement on LinkedIn and Twitter. Starting with a content audit, Spottydog helped them develop a cohesive social media strategy.
This led to an increase in their number of LinkedIn followers by 96% in 18 months. The campaign also got 1.1 million impressions and 86K profile visits on Twitter.
8. Pangolin Marketing
Pangolin Marketing specialises in B2B SaaS. Their approach is meticulously research-driven and specialized, enabling us to operate autonomously and effectively. This brand consultancy equips founders with precise market sizing, targeted segmentation, and resonant positioning strategies that echo through the competitive landscape. The creative studio excels in producing animated explainer videos and impactful user experiences for websites and products. Growth marketing expertise significantly lowers customer acquisition costs through a blend of digital advertising and content marketing.
Notable Clients: Rapidor, Growthsphere, CarbonMinus, Kanlet
What makes them unique?
Pangolin is focused on building early-stage B2B SaaS expertise. They integrate a data-driven, analytical approach with human-centric design principles.
Their specialization allows them to blend strategic rigor with the subtle nuances of human engagement and interpret market data through the lens of cultural storytelling.
9. Hey Digital
Hey Digital is a B2B SaaS marketing agency that helps clients get more trial signups, demos, and subscriptions. With a clear goal of increasing conversions, this agency helps SaaS companies optimize their sales funnels and improve their lead-to-conversion rates.
Notable clients: Hotjar, Pixelz, and Wiza
What makes them unique?
The Hey Digital team goes beyond vanity metrics to help SaaS companies like yours get actual tool signups.
When it comes to customer success stories, it has many feathers in its cap. Here are a few examples:
10. Refine Labs
Refine Labs is a demand generation agency that helps B2B SaaS companies rethink their approach to marketing. They help brands grab demand-generation opportunities using social media, online communities, and word-of-mouth marketing.
Notable clients: Cognism, BeyondTrust, Algolia, Zappi, and Skuid
What makes them unique?
Refine Labs utilizes a data-driven approach to help you optimize your marketing spend and lower your customer acquisition costs.
Here’s an overview of how their process works:
11. Cobloom
Cobloom is a growth marketing agency that combines the power of inbound marketing with growth hacking to drive revenue growth for SaaS companies. It caters specifically to growth-stage SaaS companies.
Notable clients: Cisco, Hotjar, and Pipedrive
What makes them unique?
Their expertise in growth hacking for SaaS businesses helps them generate qualified leads and conversions for your software solutions.
Cobloom helped Scale, a SaaS resource management solution, acquire new users by generating relevant leads for their business with a 27% lead-to-conversion rate.
12. Directive
If you want to invest in paid marketing campaigns to quickly grow your SaaS business, then Directive is one of the best agencies for you. It specializes in optimizing ad spend and finding the best platforms to get maximum ROI from your paid campaigns.
It caters to a variety of tech companies, from early-stage startups to established businesses.
Notable clients: Adobe, Amazon, and Litmus
What makes them unique?
Using a data-driven approach to advertising, they’re able to run highly-targeted ad campaigns with a high ROI, just like they did for OneSpan.
13. InboundQLs
It’s a niche agency designed specifically for qualified lead generation and is perfect for you if you want quick results and high-value accounts for your sales pipeline.
Notable clients: National Storage Affiliates and Onboard.io
What makes them unique?
They use proprietary automation technology to quickly generate relevant leads for a business based on its niche and industry. They provide their clients with ready-to-launch PPC campaigns that drive great results.
14. Huemor
Huemor is a specialized web design agency specializing in UI/UX design, conversion rate optimization, and full-stack development. It also offers additional services, such as UX audits, landing page design, multivariate testing, split testing, and more.
The clientele is not limited to SaaS companies but includes a variety of B2C and B2B businesses from various industries.
Notable clients: Luseta Beauty, BetterCloud, and Caldera Lab
What makes them unique?
Their expertise in UX design and CRO helps them stand out from the competition. This quality helped them redesign Mission Stone & Tile’s website to increase their average order value by 24%.
15. KlientBoost
If you want to achieve long-term sustainable growth for your SaaS business, KlientBoost is the right B2B SaaS marketing agency for you.
This agency is known for offering more sales opportunities, a greater customer lifetime value (LTV), and a lower customer acquisition cost (CAC).
Notable clients: Gong, Salesloft, and Stack Overflow
What makes them unique?
KlientBoost uses a unique sustainable growth framework to help SaaS businesses with brand building, demand acceleration, and customer acquisition. You can see how their process works in the funnel below.
This approach has helped them deliver exceptional results to different clients, which include.
16. Skale
Skale focuses on helping SaaS businesses increase their product signups, activations, and monthly recurring revenue (MRR) without spending money on paid campaigns. They build SEO content models that drive marketing-qualified leads (MQLs) for your SaaS company.
Notable clients: Piktochart, TravelPerk, and Recruitee
What makes them unique?
The Skale team understands how to design and integrate an effective SEO strategy into content marketing. Using this ability, they helped Rezi, a leading AI resume builder, increase its revenue by 176% in just four months.
Know more: How To Add Resume To LinkedIn [4 Methods + Bonus]
16. Single Grain
Single Grain is one of the best SaaS marketing agencies and has worked with some of the biggest enterprises in the SaaS industry.
Notable clients: Bluehost, Drift, and SiteMinder
What makes them unique?
The best part about them is that they focus on driving leads with higher conversion potential. They help you get more trials and demos for your SaaS products.
Single Grain’s SaaS marketing team specializes in Facebook, LinkedIn, Instagram, and TikTok advertising, SEO, content marketing, podcast advertising, and conversion rate optimization.
Skyrocket Your Business Growth with the Best SaaS Marketing Agency
SaaS agencies have a deep understanding of the SaaS market and the challenges that businesses face while trying to sell their software subscriptions.
The SaaS agencies mentioned in this article have a proven track record of success, and they offer a wide range of services to help grow SaaS businesses of all sizes.
Once you have a good understanding of your needs, you can make an informed choice about the agency you want to partner with.
To further enhance the reach of your SaaS business, consider using Statusbrew to plan and publish content on social media that speaks directly to your audience. Book a free demo now to explore the platform!
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