100+ Social Media Statistics You Need To Know In 2024 [All Networks]

With over 5.07 billion people on social media in 2024, understanding the reach and impact of each network is important.

We've compiled 100+ social media statistics to guide your online marketing efforts in 2024.

Discover key insights on top social media sites, including user demographics and usage rates. Learn which networks are most popular by age, gender, and country to strategize your social media plans.

Social Media Usage Statistics 2024

• 5.07 billion social media users around the world in April 2024.
• 62.6% of the world's population is on Social Media.
• 9 in 10 Internet users now use social media each month.
• The global average gender split of social media users is 53.6% men and 46.4% women.
• An average person spends 2 hours and 20 minutes per day using social media.
• The world spends close to 12 billion hours using social platforms each day.

Network Wise Social Media Audience Gender Distribution 2024

• Facebook: 43% female, 57% male
• Instagram: 49.2% female, 50.8% male
• TikTok: 45.7% female, 54.3% male
• LinkedIn: 43% female, 57% male
• X (Twitter): 39.7% female, 60.3% male

15 Most Popular Social Networks 2024

Here's a list of the popular social networks of April 2024, sorted based on the number of monthly active users (MAU):

1. Facebook: 3.05 billion
2. YouTube: 2.50 billion
3. WhatsApp: 2 billion
4. Instagram: 2 billion
5. TikTok: 1.5 billion
6. WeChat: 1.3 billion
7. Facebook Messenger: 1 billion
8. LinkedIn: 1 billion
9. Telegram: 900 million
10. Snapchat: 800 million
11. Douyin: 755 million
12. Kuaishou: 700 million
13. X (Twitter): 611 million
14. QQ: 554 million
15. Pinterest: 498 million

Source: Statista, LinkedIn Pressroom, Newsroom

Also read: Top social media analytics tools for marketers

Facebook Statistics 2023-2024

Here are the latest Facebook statistics about user's age, gender, and countries.

• The monthly active users on Facebook in 2023 were 3.05 billion.
• The percentage of the global population using Facebook is 39.8%.
• The daily active users on Facebook are 2.09 billion.
• As of August 2023, 23.6% of Facebook users in the United States were aged between 25 and 34 years.
• 51.48% of the entire U.S. population are Facebook users.
• Facebook's average revenue per user is $11.23.
• Meta expected revenue of $36.5-40 billion for Q4 2023.
• 93% of Social Media Marketers use Facebook Ads.
• 98.5% of users access Facebook via a mobile device.
• 385.7 million users from India are using Facebook.

Facebook Users By Age

• 109.4 million (4.9%) people between the ages of 13-17 use Facebook.
• 508.2 million (22.6%) people between the ages of 18-24 use Facebook.
• 668.5 million (29.6%) people between the ages of 25-34 use Facebook.
• 425.4 million (19.0%) people between the ages of 35-44 use Facebook.
• 253.3 million (11.3%) people between the ages of 45-54 use Facebook.
• 158.7 million (7.1%) people between the ages of 55-64 use Facebook.
• 123.3 million (5.6%) people who are 65+ years old use Facebook.

Facebook Users By Gender

• 56.8% of Facebook users are male.
• 43.2% of Facebook users are female.

Facebook Users By Age And Gender

• 2.1% of total active Facebook users worldwide are female, and 2.8% are male between the ages of 13 and 17.
• 9.3% of active Facebook users worldwide are female, and 13.3% are male between the ages of 18 and 24.
• 12.0% of total active Facebook users worldwide are female, and 17.5% are male between the ages of 25 and 34.
• 8.1% of total active Facebook users worldwide are female, and 10.8% are male between the ages of 35 and 44.
• 5.3% of total active Facebook users worldwide are female, and 6.0% are male between the ages of 45 and 54.
• 3.6% of total active Facebook users worldwide are female, and 3.5% are male between the ages of 55 and 64.
• 2.9% of total active Facebook users worldwide are female, and 2.6% are 65+ year-old males.

Facebook Users By Country

• Northern America accounts for 208.6 million active Facebook users.
• Central America accounts for 121.0 million active Facebook users.
• The Caribbean accounts for 13.5 million active Facebook users.
• Southern America accounts for 261.2 million active Facebook users.
• Western Europe accounts for 80.8 million active Facebook users.
• Northern Europe accounts for 58.4 million active Facebook users.
• Southern Europe accounts for 73.2 million active Facebook users.
• Eastern Europe accounts for 63.0 million active Facebook users.
• Northern Africa accounts for 107.1 million active Facebook users.
• Western Africa accounts for 66.1 million active Facebook users.
• Middle Africa accounts for 18.9 million active Facebook users.
• Eastern Africa accounts for 46.4 million active Facebook users.
• Southern Africa accounts for 29.9 million active Facebook users.
• Western Asia accounts for 111.1 million active Facebook users.
• Central Asia accounts for 5.8 million active Facebook users.
• Southern Asia accounts for 496.3 million active Facebook users.
• Southeastern Asia accounts for 415.2 million active Facebook users.
• Eastern Asia accounts for 50.7 million active Facebook users.
• Oceania accounts for 22.2 million active Facebook users.

Sources: Statista, Meta Investor Relations, Social Shepherd

YouTube Statistics 2024

YouTube is the second-largest search engine globally, so having a strong presence on the platform will improve your brand awareness.

The latest 2024 YouTube statistics will share the information on audience data.

• YouTube has more than 2.5 billion monthly active users as of 2023.
• 52% of internet users access YouTube at least once a month.
• YouTube's worldwide advertising revenues amounted to 7.95 billion U.S. dollars in the third quarter of 2023.
• In terms of daily active users, YouTube sees approximately 122 million users per day.
• There are more than 114 million active YouTube channels.
• YouTube Shorts has 1.5 billion monthly active users.
• The most-viewed YouTube channel is T-Series.
• YouTube’s top earner is Mr. Beast, making around $82 million.
• 70% of viewers have made a purchase after seeing a brand on YouTube.

YouTube Statistics By Age

• 379.7 million (15.0%) people between the ages of 18-24 use YouTube.
• 522.5 million (20.7%) people between the ages of 25-34 use YouTube.
• 422.0 million (16.7%) people between the ages of 35-44 use YouTube.
• 303.0 million (12.0%) people between the ages of 45-54 use YouTube.
• 222.2 million (8.8%) people between the ages of 55-64 use YouTube.
• 227.7 million (9.0%) people who are 65+ years old use YouTube.

YouTube Statistics By Gender

• 45.6% of YouTube's global users are female.
• 54.4% of YouTube's global users are male.

YouTube Statistics By Age And Gender

• 6.2% of total active YouTube users worldwide are female, and 8.8% are male between the ages of 18 and 24 years.
• 8.8% of total active YouTube users worldwide are female, and 11.9% are male between the ages of 25 and 34 years.
• 7.6% of total active YouTube users worldwide are female, and 9.1% are male between the ages of 35 and 44 years.
• 5.6% of total active YouTube users worldwide are female, and 6.3% are male between the ages of 45 and 54 years.
• 4.4% of total active YouTube users worldwide are female, and 4.4% are male between the ages of 55 and 64 years.
• 4.8% of total active YouTube users worldwide are female, and 4.2% are 65+ year-old males.

YouTube Users By Country

• India accounts for 467.0 million active YouTube users.
• The United States accounts for 246.0 million active YouTube users.
• Brazil accounts for 142.0 million active YouTube users.
• Indonesia accounts for 139.0 million active YouTube users.
• Mexico accounts for 81.8 million active YouTube users.
• Japan accounts for 78.4 million active YouTube users.
• Pakistan accounts for 71.7 million active YouTube users.
• Germany accounts for 70.9 million active YouTube users.
• Vietnam accounts for 63.0 million active YouTube users.
• Turkey accounts for 57.9 million active YouTube users.

Sources: Statista, Demandsage, Social Shepherd

WhatsApp Statistics 2024

Brands are using WhatsApp for customer support, sending promotional messages, booking appointments and reservations, order confirmations and tracking, sharing announcements and updates, and gathering customer feedback.

To give you a sense of WhatsApp’s strong market position, we have put together top WhatsApp statistics below.

• WhatsApp currently has 2 billion monthly active users.
• WhatsApp is ranked as the most used mobile messenger app in the world.
• As of 2023, 140 billion messages are exchanged on the messaging app WhatsApp every day.
• There are over 487 million WhatsApp users in India alone.
• 78% of American WhatsApp users access the app weekly.
• WhatsApp is most popular among Americans aged between 18-34.
• 52% of users are male, and 47.1% of users are female on WhatsApp.

WhatsApp Users By Country

Country	Number of users
India	535.8 million
Brazil	148 million
Indonesia	112 million
United States	98 million
Philippines	88 million
Mexico	77 million
Russia	66.7 million
Turkey	60 million
Egypt	56 million
Pakistan	52 million

Source: Statista

Instagram Statistics 2024

Read on to uncover the statistics that will help you improve your Instagram marketing strategy.

• Instagram has 2 billion monthly active users in 2024.
• India tops the chart with the most Instagram users, with over 230 million users.
• Instagram is 7th most visited website of 2023.
• Instagram ranks as 4th world’s most active social media platform.
• An average user spends 12 hours per month on Instagram Android mobile app.
• 50% of people have visited a website to make a purchase after seeing a product or service on Instagram Stories.
• 4 million businesses use Instagram Stories ads monthly.
• Instagram reels receive 22% higher engagement rates than other posts.
• Advertisers could reach 1.628 billion users on Instagram.
• Estimated ad revenue of Instagram in 2023 is $397 billion.
• 72% of Marketers Use Instagram for Influencer marketing.
• 90% of Users follow a business on Instagram.
• 71% of people aged 18-29 have active Instagram accounts.

Instagram Users By Age

• 131.1 million (8.1%) people between the ages of 13-17 use Instagram.
• 517.7 million (32.0%) people between the ages of 18-24 use Instagram.
• 488.7 million (29.6%) people between the ages of 25-34 use Instagram.
• 246.3 million (15.3%) people between the ages of 35-44 use Instagram.
• 132.2 million (8.2%) people between the ages of 45-54 use Instagram.
• 68.2 million (4.2%) people between the ages of 55-64 use Instagram.
• 41.5 million (2.6%) people that are 65+ years old use Instagram.

Instagram Users By Gender

• 50.6% of Instagram users are male.
• 49.4% of Instagram users are female.

Instagram Users By Age And Gender

• 4.1% of total active Instagram users worldwide are female, and 4.1% are male between the ages of 13 and 17 years.
• 15.3% of total active Instagram users worldwide are female, and 16.7% are male between the ages of 18 and 24 years.
• 13.9% of total active Instagram users worldwide are female, and 15.7% are male between the ages of 25 and 34 years.
• 7.9% of total active Instagram users worldwide are female, and 7.4% are male between the ages of 35 and 44 years.
• 4.6% of total active Instagram users worldwide are female, and 3.6% are male between the ages of 45 and 54 years.
• 2.5% of total active Instagram users worldwide are female, and 1.7% are male between the ages of 55 and 64 years.
• 1.5% of total active Instagram users worldwide are female, and 1.1% are 65+ year-old males.

Instagram Users By Country

• India has 263.8 million active Instagram users.
• The United States of America has 153.6 million active Instagram users.
• Brazil has 119.6 million active Instagram users.
• Indonesia has 97.6 million active Instagram users.
• Turkey has 53.6 million active Instagram users.
• Japan has 47.1 million active Instagram users.
• Mexico has 39.1 million active Instagram users.
• The United Kingdom has 31.6 million active Instagram users.
• Germany has 29.9 million active Instagram users.
• Italy has 27.4 million active Instagram users.

Sources: Wikipedia, Statista, Ecwid, Social Shepherd, Backlinko

TikTok Statistics 2024

You don't want to skip TikTok whether you're promoting your personal brand or organization as it reaches 23% of the entire internet population. Keep reading to know about the latest TikTok statistics.

• TikTok ranks 6th in the list of the world’s most active social media platforms.
• TikTok has over 1.5 billion MAUs.
• Estimated TikTok’s ad revenue in 2024 is $17.2 billion.
• TikTok has 102.3 million users in the US alone.
• In Q3 TikTok had 272.7 million app downloads.

TikTok Users By Age And Gender

• 20.9% of total active TikTok users worldwide are female, and 17.5% are male between the ages of 18 and 24 years.
• 17.0% of total active TikTok users worldwide are female, and 15.5% are male between the ages of 25 and 34 years.
• 8.1% of total active TikTok users worldwide are female, and 7.5% are male between the ages of 35 and 44 years.
• 4.3% of total active TikTok users worldwide are female, and 3.7% are male between the ages of 45 and 54 years.
• 3.1% of total active TikTok users worldwide are female, and 2.4% are 55+ year-old males.

TikTok Users By Age

• 419.9 million (38.5%) people between the ages of 18-24 use TikTok.
• 354.8 million (32.5%) people between the ages of 25-34 use TikTok.
• 170.0 million (15.6%) people between the ages of 35-44 use TikTok.
• 87.3 million (8.0%) people between the ages of 45-54 use TikTok.
• 60.1 million (5.5%) people that are 55+ years old use TikTok.

TikTok Users By Gender

• 53.4% of TikTok's users are female.
• 46.6% of TikTok's users are male.

TikTok Users By Country

• Northern America has around 127.4 million active TikTok users aged 18 and above.
• Central America has around 62.4 million active TikTok users aged 18 and above.
• Southern America has around 165.3 million active TikTok users aged 18 and above.
• Western Europe has around 57.5 million active TikTok users aged 18 and above.
• Northern Europe has around 30.4 million active TikTok users aged 18 and above.
• Southern Europe has around 41.9 million active TikTok users aged 18 and above.
• Eastern Europe has around 93.0 million active TikTok users aged 18 and above.
• Northern Africa has around 34.7 million active TikTok users aged 18 and above.
• Southern Africa has around 12.8 million active TikTok users aged 18 and above.
• Western Asia has around 110.2 million active TikTok users aged 18 and above.
• Central Asia has around 11.1 million active TikTok users aged 18 and above.
• Southern Asia has around 27.5 million active TikTok users aged 18 and above.
• Southeastern Asia has around 276.1 million active TikTok users aged 18 and above.
• Eastern Asia has around 31.9 million active TikTok users aged 18 and above.
• Oceania has around 9.9 million active TikTok users aged 18 and above.

Sources: Doofinder, Statista, Backlinko

Snapchat Statistics 2024

Snapchat offers a unique opportunity for businesses to connect with their audience in a more authentic and behind-the-scenes way. Unlike other social media platforms, Snapchat users aren't looking for traditional ads or polished videos. Instead, they want to see the real, unpolished version of your brand.

One of the main benefits of marketing on Snapchat is that there isn't as much competition on the platform, as many brands focus on the "big three" (Facebook, Twitter, and Instagram). Additionally, if a user adds you as a friend, they will always see your videos on their feed.

Some brands that have used Snapchat for marketing are ASOS, Grubhub, Gatorade, Warner Bros and MTV.

While creating content on Snapchat may require a bit more effort than on other platforms, the reward is an untapped market of engaged users waiting to discover your brand.

If you are looking to tap into this untapped market, keep reading to discover the latest Snapchat statistics.

• Marketers can reach up to 800 million users on Snapchat.
• Snapchat is the 9th most used social media network in 2023.
• Total potential reach of ads on Snapchat is 557.1 million.
• Latest figures indicate that roughly 8.2% of people on earth use Snapchat.
• Snapchat users hold $4.4 Trillion in global spending power.
• Users come back to Snapchat over 30x per day.

Snapchat Users By Age

• 125.6 million (19.9%) people between the ages of 13-17 use Snapchat.
• 243.5 million (38.6%) people between the ages of 18-24 use Snapchat.
• 145.9 million (23.2%) people between the ages of 25-34 use Snapchat.
• 87.9 million (14.0%) people between the ages of 35-49 use Snapchat.
• 23.6 million (3.8%) people that are 50+ years old use Snapchat.

Snapchat Users By Age And Gender

• 10.5% of total active Snapchat users worldwide are female, and 9.4% are male between the ages of 13 and 17 years.
• 18.2% of total active Snapchat users worldwide are female, and 20.4% are male between the ages of 18 and 24 years.
• 11.3% of total active Snapchat users worldwide are female, and 11.8% are male between the ages of 25 and 34 years.
• 8.4% of total active Snapchat users worldwide are female, and 5.6% are male between the ages of 35 and 49 years.
• 2.5% of total active Snapchat users worldwide are female, and 1.3% are 50+ year-old males.

Snapchat Users By Gender

• Women make up 50.6% of Snapchat's global user base.
• Males make up 48.7% of Snapchat users worldwide.

Snapchat Users By Country

• India has around 182.4 million active Snapchat users.
• The United States of America has around 108.8 million active Snapchat users.
• Pakistan has around 26.4 million active Snapchat users.
• France has around 25.9 million active Snapchat users.
• The United Kingdom has around 23.2 million active Snapchat users.
• Saudi Arabia has around 21.8 million active Snapchat users.
• Germany has around 18.7 million active Snapchat users.
• Mexico has around 17.2 million active Snapchat users.
• Iraq has around 16.8 million active Snapchat users.
• Egypt has around 15.7 million active Snapchat users.

Sources: BusinessofApps, Social Shepherd

X (Twitter) Statistics 2024

Find the latest data and statistics for X (Twitter) below.

• Twitter reached an all-time high of 611 million monthly active users in 2023.
• Twitter’s advertising audience reach shrank by -19.8% over the past 12 months.
• Advertisers can now reach 92 million fewer users on Twitter than they could this time last year.
• 35.7% of Twitter’s global users are female, and the rest 64.3% are male.
• X.com (Twitter) is the 6th most visited site of 2023 worldwide.
• 5.9% of all people aged 13 and above around the world use Twitter today.
• In July 2023, X.com (Twitter) announced ad revenue sharing with its creators.
• According to Bloomberg, X (Twitter) earned roughly $2.5 billion in advertising revenue in 2023.

Twitter Users By Age

• 28.35% of people between the ages of 18-24 use Twitter.
• 29.63% of people between the ages of 25-34 use Twitter.
• 17.96% of people between the ages of 35-44 use Twitter.
• 11.63% of people between the ages of 45-54 use Twitter.
• 7.61% of people between the ages of 55-64 use Twitter.
• 4.83% of people that are 65+ years old use Twitter.

Twitter Users By Gender

• 64.3% of Twitter users are male.
• 35.7% of Twitter users are female.

Twitter Users By Country

• The United States of America has around 64.9 million active Twitter users.
• Japan has approximately 51.8 million active Twitter users.
• Brazil has approximately 16.6 million active Twitter users.
• The United Kingdom has around 16.1 million active Twitter users.
• India has approximately 15.0 million active Twitter users.
• Indonesia has approximately 14.8 million active Twitter users.
• Turkey has approximately 13.8 million active Twitter users.
• Mexico has approximately 11.8 million active Twitter users.
• Saudi Arabia has approximately 11.4 million active Twitter users.
• France has around 9.5 million active Twitter users.

Sources: Backlinko, Data Reportal

Pinterest Statistics 2024

To get the most out of Pinterest marketing for your business, it's essential to understand the latest statistics of platform. From the demographics of Pinterest's user base to the age group observation, these statistics can provide valuable insights into how to market your business on Pinterest.

• Pinterest had 498 million monthly active users in April 2023.
• 5.8% of all the people on Earth use Pinterest.
• 7.4% of all people aged 13 and above around the world use Pinterest today.
• Marketers can reach 282.5 million users on Pinterest.
• Pinterest’s advertising audience reach grew by 20.2% over the past 12 months.
• US has 90.1 million active Pinterest users.
• The Q3 Revenue of Pinterest, $763 million, accelerated to its 11% year over year growth.
• 79.5% of Pinterest’s global users are female, 17.6% are male, and the rest 2.9% are of ‘unspecified’ gender.
• 71.6 million (27%) users of Pinterest are 18 to 24 years.

Pinterest Users By Age

• 71.6 million (27.0%) people between the ages of 18-24 use Pinterest.
• 81.9 million (30.9%) people between the ages of 25-34 use Pinterest.
• 41.3 million (15.8%) people between the ages of 35-44 use Pinterest.
• 27.1 million (10.4%) people between the ages of 45-54 use Pinterest.
• 22.9 million (8.7%) people between the ages of 55-64 use Pinterest.
• 11.4 million (4.3%) people 65+ years old use Pinterest.

Pinterest Users By Gender

• 79.5% of Pinterest's users are female.
• 17.6% of Pinterest's users are male.

Pinterest Users By Age And Gender

• 22.4% of total active Pinterest users worldwide are female, and 4.6% are male between the ages of 18 and 24 years.
• 25.2% of total active Pinterest users worldwide are female, and 5.7% are male between the ages of 25 and 34 years.
• 13.1% of total active Pinterest users worldwide are female, and 2.7% are male between the ages of 35 and 44 years.
• 8.4% of total active Pinterest users worldwide are female, and 2.0% are male between the ages of 45 and 54 years.
• 7.0% of total active Pinterest users worldwide are female, and 1.7% are male between the ages of 55 and 64 years.
• 3.4% of total active Pinterest users worldwide are female, and 0.9% are 65+ year-old males.

Pinterest Users By Country

• The United States of America has about 90.1 million active Pinterest users.
• Brazil has about 34.2 million active Pinterest users.
• Mexico has about 23.6 million active Pinterest users.
• Germany has about 16.8 million active Pinterest users.
• France has about 12.7 million active Pinterest users.
• The United Kingdom has about 10.1 million active Pinterest users.
• Canada has about 9.7 million active Pinterest users.
• Italy has about 9.5 million active Pinterest users.
• Spain has about 8.1 million active Pinterest users.
• Colombia has about 7.4 million active Pinterest users.

Sources: Data Reportal, Pinterest Inc

LinkedIn Statistics 2024

Use these LinkedIn statistics in 2024 as a starting point for developing a winning LinkedIn marketing strategy.

• 11.5% of all the people on Earth use LinkedIn.
• LinkedIn has 1 billion members with more than 58 million registered companies.
• Marketers can reach 22 million professionals with LinkedIn ads.
• 16.4% of all people aged 18 and above around the world have a LinkedIn account.
• LinkedIn has 200.0 million registered “members” from the US.
• LinkedIn has 43.2% female users and 56.8% male users globally.
• 39% of LinkedIn users pay for LinkedIn Premium.
• According to Hubspot, LinkedIn is 277% more effective at generating leads than Facebook and Twitter.
• Every week 52 million people search for jobs on LinkedIn, and 77% of recruiters use LinkedIn daily.
• LinkedIn’s revenue surpassed $15 billion for the first time in Q4 FY23.

LinkedIn Users By Age

• 200.0 million (21.1%) people between the ages of 18-24 use LinkedIn.
• 520.0 million (55.8%) people between the ages of 25-34 use LinkedIn.
• 170.0 million (20.1%) people between the ages of 35-54 use LinkedIn.
• 23.0 million (2.9%) people that are 55+ years old use LinkedIn.

LinkedIn Users By Gender

• 56.8% of LinkedIn users are male.
• 43.2% of LinkedIn users are female.

LinkedIn Users By Age And Gender

• 9.4% of total active LinkedIn users worldwide are female, and 11.7% are male between the ages of 18 and 24 years.
• 24.5% of total active LinkedIn users worldwide are female, and 31.1% are male between the ages of 25 and 34 years.
• 8.4% of total active LinkedIn users worldwide are female, and 11.7% are male between the ages of 35 and 54 years.
• 1.0% of total active LinkedIn users worldwide are female, and 1.9% are 55+ year-old males.

LinkedIn Users By Country

• The United States of America has 220 million+ LinkedIn members.
• India has 127 million+ LinkedIn members.
• Brazil has 62 million+ LinkedIn members.
• The United Kingdom has 39.0 million+ LinkedIn members.
• France has 30 million+ LinkedIn members.
• Indonesia has 28 million+ LinkedIn members.
• Canada has 24 million+ LinkedIn members.
• Mexico has 25 million+ LinkedIn members.
• Italy has 20 million+ LinkedIn members.

Sources: LinkedIn Pressroom, Hubspot

Instagram Threads Statistics 2024

Meta introduced a brand-new social media platform in 2023 that's a lot like Twitter - the fresh and exciting Instagram Threads! This new app is making waves online with its sleek black background and thread logo. Here are the top Instagram Threads Statistics you should know about since its inception:

• Threads currently has 160 million users.
• Threads surpassed 1 million users in one hour.
• Neymar is the most followed Threads account, with 12.1 million followers.
• Threads DAUs climbed to 49.3 million on July 7.
• Threads DAUs dropped by 79% since its launch.

Source: Exploding Topics

AI Social Media Statistics 2024

The AI statistics below reveal how people are starting to use artificial intelligence in social media, which ways they are using it the most, and how people feel about AI becoming more common in their social media usage.

• Topics on learning about AI increased by 550% from 2022 to 2023, showing a growing interest in users.
• 318% increase in AI use for customer support activities is expected in 2024.
• 260% increase in AI use for editing images is expected in 2024.
• 62% of customers are less likely to engage with content created by AI.
• 54% of marketers plan to increase their use of AI in social media marketing in 2024. This is a significant jump from 28% in 2023, showing a rapid adoption rate.
• 51% of consumers are curious about AI-generated content, but 40% are concerned about its potential to be misleading or manipulative.
• Gen Z is the most receptive to AI content, with 46% expressing trust and 52% claiming they can easily identify AI-generated content.
• Baby Boomers are the most skeptical, with only 23% trusting AI content and 16% confident in identifying it.
• 58% of marketers plan to use AI for automated content creation.
• 45% plan to use AI for personalized content recommendations.
• 47% of marketers plan to use AI for automated social listening and analysis.
• 42% plan to use AI for automated reporting and insights.

Source: Hootsuite

Social Media Advertising Statistics 2024

Smart advertisers are always looking for trends to determine where they should place their ad investment in the year ahead. Advertising statistics can help you understand what to do next. Social advertising statistics will also guide you in reaching out to new and more exclusive targeted audiences at the lowest possible cost. Here’s a glance at some of the exclusive trends observed over the year.

• Around 54% of people on social media use these platforms to explore various products.
• By 2024, it's anticipated that 50% of display advertising and 25% of all digital advertising expenditures will be allocated to LinkedIn.
• 77% of small enterprises use social media to engage prospective customers, with 41% using it as a direct source of revenue.
• Nearly half, or 47%, of small businesses handle their marketing independently without external assistance.
• Statista forecasts that total expenditure on social media advertising will reach $300 billion in 2024, up from $270 billion in 2023.

Social Media Engagement Statistics 2024

Social media engagement helps brands realize if their social media strategy is working and provides a way to measure social media ROI. Social media engagements are more than just a passive acknowledgment of your brand. They are a form of interaction between your business and your customers, where customers take an active role in responding to or interacting with your content. Here are some social engagement statistics to get your social strategy right in 2024:

• On average, people aged 16 to 64 spend about 2 hours and 31 minutes daily engaging with social media platforms.
• SocialPilot reports that globally, people spend a total of 12 billion hours on social media each day.
• HubSpot's studies reveal that around 90% of marketers use social media trust in the effectiveness of online communities, with Facebook and Instagram leading as the most impactful platforms.
• 84% of users are distributing content beyond social media apps, opting for communication channels like Email, SMS, and various messengers.
• As of January 2023, the engagement rate for fans on Facebook pages stands at 0.07%. Among different types of content, images garner the most engagement, with a rate of 0.12%.
• 8% of Instagram's user base is aged between 13 and 17. Half of these teens access the platform at least once daily, and 10% are on it continuously.

Social Media Statistics 2024 For Businesses

Today, using social media for business has become more prominent than ever before. With such an outstanding number of social media users all across the globe, it has become more important than ever for businesses to have a stake in the social market.

But, social media algorithms never stay the same for long. Hence, business owners need to stay on top of their social media game by testing out new strategies around app updates and evolving consumer behavior. Here's how social media has helped brands to up their business and will continue to do so in the new year:

• Once upon a time, only 28% of businesses used social media. Now, more than 91% of companies do.
• $18.4 billion is the predicted U.S. social media ad spend.
• 91% of businesses use social media for marketing.
• 72% of companies use their employees as social media advocates.
• 70% of marketers name brand awareness as their top goal for social media.
• 59% of marketers use social media for lead generation and sales.
• 50% of marketers say entertaining posts are more effective than promotional posts.
• 43% of marketers say identifying and understanding their audience is the top challenge.
• 38% of marketers use LinkedIn as a part of their social media strategy.
• 13% of the global ad spend will go to social media advertising.
• 43% of business-to-business marketers got clients through Facebook.
• 94% of business-to-business (B2B) marketers use LinkedIn for content distribution.

Social Media Predictions For 2024

• Social media will focus more on building sustainable, slow-growing relationships rather than quick audience accumulation.
• Marketers will enhance demand generation with executive thought leadership strategies to build trust and market consideration.
• AI will make social media marketing data analysis more insightful and fun, leading to better strategy iterations.
• Short-form video content will dominate social media, necessitating mastery in this format for success.
• Personalization and user-generated content will become crucial, alongside embracing emerging platforms and technologies.
• Marketers will need an exit plan for X (formerly Twitter) and shift focus to creating engaging videos and shareable content.
• Success in social media will depend on effective audience building and the strategic use of analytics.
• 2024 will emphasize meaningful connections, responsible branding, and community building in social media marketing.
• Understanding and leveraging data analytics and AI tools will be key for optimizing social media campaigns.
• Capturing first-party data will become essential due to privacy changes affecting social media remarketing campaigns.
• Meta is expected to unveil significant AI-powered updates for content creation and customer interaction.
• Marketers should cautiously integrate AI, focusing on authenticity and adapting to emerging platforms like BlueSky and Threads.

Social Media Statistics 2024 Summary

• Facebook has 3.05 billion MAU (monthly active users).
• YouTube has 2.50 billion MAU.
• WhatsApp has 2 billion MAU.
• Instagram has 2 billion MAU.
• Twitter has 611 million MAU.
• Pinterest has 498 million MAU.

Let’s Wrap Up!

Whether you are heading your own business or you form a part of a company's social media team, these social media marketing insights will help you understand the changing dynamics of major social media platforms and how you can plan out a winning social marketing strategy in 2024.

Statusbrew is an all-in-one social media management tool that supports Facebook, Instagram, Twitter, LinkedIn, YouTube, WhatsApp and even Google My Business.

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