100 Social Media Statistics For Marketers in 2020 + [Infographic]

On an ever-growing platform like social media, marketers are always on the lookout for the latest social media statistics that could help shape up their existing strategies.

The world of social can undergo drastic changes in just a matter of months or years, which means it's crucial to constantly stay on top of where your audiences are and how to connect with them.

For marketers looking to win more on social in 2020, here's a compilation of 100 social media statistics that can help identify the best platform and provide better clarity to channel resources such as time, efforts, and money.

Click here to jump directly to downloadable infographic.

Global Social Media Marketing Statistics

The world of social media is fast-paced, and it can be difficult to know what’s hype and what actually delivers results. To keep up with the continuously evolving social media space, here are some general social media statistics to get you up to speed.

  • With more than 3.5 billion users worldwide in 2019, social media practically has roughly 46 percent of the world’s total population
  • An average person has an account on more than 9 different social media networks and spends a daily average of 2 hours and 16 minutes on social media
  • 91% of social media users are accessing social channels via mobile devices, making it vital to publish smartphone friendly content
  • Instagram stories are the rising star of social media. In just two years, Instagram stories increased from 150 million to 500 million daily active viewers
  • Facebook and Instagram have long dominated social media as the most popular platforms. However, in the past few years, several other niche social platforms have not only emerged but have rapidly risen to fame.

    TikTok is one such platform that started just 3 years back and has more than 500 million active monthly users

With 2.41 billion monthly active users as of the second quarter of 2019, Facebook is the biggest social media network worldwide.

According to the updated data, a total of 17 social media platforms now have 250 million or more monthly active users (MAU):

  • Facebook Facebook - 2.41+ billion
  • YouTube YouTube - 2.00 billion
  • WhatsApp WhatsApp - 1.60 billion
  • Messenger Facebook Messenger - 1.30 billion
  • Wechat WeChat (Weixin) - 1.11 billion
  • Instagram Instagram - 1 billion
  • icons8-qq-16 QQ - 823 million
  • icons8-qzone-16 QZone - 572 million
  • icons8-color-16--1- TikTok (Douyin) - 500 million
  • Weibo Sina Weibo - 465 million
  • Reddit Reddit - 330 million
  • Twitter Twitter - 330 million
  • LinkedIn LinkedIn - 300 million
  • Snapchat Snapchat - 294 million
  • Viber Viber - 260 million
  • Pinterest Pinterest - 265 million
  • icons8-discord-new-logo-16 Discord - 250 million

Facebook Marketing Statistics

For marketers looking to get the best out of Facebook in 2020, the focus should be on creating highly engaging content, staying active in related Facebook groups, and using Facebook's targetted advertising to reach potential customers.

Facebook Marketing Statistics Infographic

Instagram Marketing Statistics

Instagram stories would be the best bet for businesses looking to engage with potential customers on the platform. Also, Instagram posts with carousels can get you more organic engagement than regular posts.

As you plan your Instagram marketing strategy for 2020, keep an eye on these facts to make sure you're working on the latest trends.

Instagram Marketing Statistics Infographic

Twitter Marketing Statistics

Marketing for businesses on Twitter can be particularly complex, given its short life span (3.39 minutes per session) and challenging character limit.

Providing users with prompt engagement and customer service is essential for brands looking to improve their marketing on Twitter. Also, partnering with an influencer can bring in huge benefits.

When launching a social media marketing plan for your brand in 2020, keep in mind these Twitter statistics.

  • More than 1.3 billion Twitter accounts have been created since network's inception in 2006. In 2019, 330 million people are using Twitter monthly
  • 500 million tweets are sent each day
  • Twitter is the third-most popular social media network with marketers, with 59% of marketers actively using the platform
  • Tweets that include images or videos are 394% more likely to be retweeted
  • An average Twitter user follows at least 5 businesses. 60% of the Twitter users expect a brand or a business to reply to their query within an hour
  • Tweets that include hashtags can result in as much as a 1,065% increase in engagement compared to a similar tweet without hashtags
  • 40% of users on Twitter claim to have made a purchase directly from an influencer’s tweet
  • Twitter users spend 26% more time with ads than other social media users
  • Total ad engagements on Twitter were up 91% year-over-year
  • 85% people who follow businesses say it’s important for any business to provide customer service on Twitter
  • 85% of small and medium businesses use Twitter to provide customer service.
  • 80% of users have mentioned a brand in a tweet
  • 77% of Twitter users feel more positive about a brand when their tweet is replied to
Twitter Marketing Statistics Infographic

YouTube Marketing Statistics

As a marketer or business owner, building a YouTube presence can do wonders for your brand. Check out these latest YouTube stats to get an edge on the competition and set yourself up for success in 2020.

YouTube Marketing Statistics Infographic

LinkedIn Marketing Statistics

LinkedIn is quickly becoming one of the most engaging social media networks for businesses. The platform is already capable of generating 3 times more conversions than other social media platforms.

Learn how to optimize your LinkedIn marketing strategy by taking a look at these latest statistics.

Linkedin Marketing Statistics Infographic

Pinterest Marketing Statistics

Social media marketers often overlook the power of Pinterest but, from a purely global standpoint, it is the fastest-growing social platform.

Marketers aiming to generate more revenue from Pinterest can create theme-based content around their product or service.

Pintrest Marketing Statistics Infographic

Social Media Advertising Statistics

Businesses of all sizes can use social media advertising to attract the right people. Marketers looking to reach millennials can especially benefit from targetted advertising.

Social Media Engagement Statistics

An improvement in social media engagement rates also improves the other aspects of a brand’s performance online. Keeping an eye on the latest social media statistics regarding engagement trends is an excellent way for brands to re-tune their social efforts.

Social Media Statistics For Businesses

Social media has completely changed the dynamics of doing business and has helped people make a fortune. With more and more people turning to their smartphones and social media in the buying journey, there are several reasons why your business should be active on social media.


Here's a detailed infographic on social media statistics to follow in 2020.

2020 Social Media marketing Stats

Citation Policy: Please feel free to use the infographics in this blog in any commercial or non-commercial capacity. If you use the infographics, we require a reference back to Statusbrew Blog.

Wrapping Up

Social media is an ever-evolving platform; what happens one year can be entirely different the next. As a brand, it's beneficial for your business to develop a social media strategy that is in contrast with the latest trends.

Make the most out of your social media budget in 2020 by following these statistics. Optimize your marketing stratgey and effectively manage your social with a social media management tool like Statusbrew.

Grab the 14-day trial today and start managing your social with Statusbrew!

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Shivam Devgan

Shivam is a content and marketing strategist at Statusbrew and loves to write content that tells a story. When he's not on his laptop you can find him working out and jamming to pop music.

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