100+ Social Media Statistics You Need To Know In 2023 [All Networks]

If someone signed up on a social platform at the age of 16 and they lived to 70, they would spend 5.7 years of their life using social media.

When it comes to developing a cross-channel marketing strategy for your business, it’s imperative to take advantage of the incredible reach social media has.

With over 4 billion people on social media in 2022, it’s more important than ever to understand the reach and impact of every social network as the number continues to rise every year.

We have got you covered with 100+ social media statistics to guide your online marketing efforts in 2023.

Get the scoop on the top social networks, including user demographics and usage rates, with this comprehensive resource. You'll find out which networks are most popular by age, gender, and country, so you can plan your social media strategy with confidence.

• Social Media Usage Statistics 2023
• Most Popular Social Networks 2023
• Facebook Statistics 2023
• YouTube Statistics 2023
• WhatsApp Statistics 2023
• Instagram Statistics 2023
• TikTok Statistics 2023
• Snapchat Statistics 2023
• Twitter Statistics 2023
• Pinterest Statistics 2023
• LinkedIn Statistics 2023
• Social Media Advertising Statistics 2023
• Social Media Engagement Statistics 2023
• Social Media Statistics For Businesses 2023
• Social Media Predictions For 2023
• Social Media Statistics Summary 2023
• Social Media Statistics Infographic 2023

Social Media Usage Statistics 2023

Over the recent years, the growth of social media has made it clear that these modern communication platforms should be part of any brand's primary marketing channels. As we look ahead to 2022, let's dive into how social media usage has changed since the previous years. Keep these social media statistics in mind as you create your social media plan this year!

• As of January 2023, there are 4.76 billion social media users worldwide.
• Around the world, there are 5.07 billion internet users, equating to almost 63.5% of the world's population.
• Over the past 12 months, the number of active social media users increased by 190 million, indicating 4.2% annual growth, with 6 new average users joining every single second.
• 9 in 10 internet users use social media every month.
• More than 75% of the eligible global population now uses social media. (This number excludes the populations who don't have access to certain networks.)
• An average social media user uses 7.2 different social platforms every month.
• A typical social media user spends almost 2.5 hours on average every day using social media.
• The world spends more than 10 billion hours every day using social media.
• The world today has 6.648 billion smartphone users, meaning almost 83.07% of the world's population owns a smartphone today.
• eMarketer predicts that the percentage of Facebook users under 25 years will drop below 15% in 2023.
• 44% of TikTok’s users will be under 25 by 2023.

Most Popular Social Networks 2023

Here's a list of the top 15 most popular social networks of January 2023, sorted based on the number of monthly active users (MAU):

1. Facebook - 2.9 billion
2. YouTube - 2.5 billion
3. WhatsApp - 2 billion
4. Instagram - 2 billion
5. WeChat - 1.3 billion
6. TikTok - 1.4 billion
7. Facebook Messenger - 931 million
8. Douyin - 715 million
9. Telegram - 700 million
10. Snapchat - 635 million
11. Kuaishou - 626 million
12. Sina Weibo - 584 million
13. QQ - 574 million
14. Twitter - 556 million
15. Pinterest - 445 million

Note: Unfortunately, LinkedIn no longer publishes monthly active user figures. The monthly advertising audience reach figures provided by LinkedIn are based on total registered members, not monthly active users.

Facebook Statistics 2023

Want to stay ahead of the Facebook marketing game? As a dominant player in the online marketing sphere, Facebook constantly evolves to bring the best strategies for your business success on the platform. In 2022, marketers used Facebook for advertising, customer support, content marketing and lead generation.

Looking to the future, it is likely that Facebook will continue to be a popular platform for businesses in 2023. In addition to the use cases listed above, new features and tools may emerge that give businesses even more ways to connect with their audience and achieve their marketing goals.

Use these eye-catching Facebook statistics to make informed decisions and supercharge your Facebook marketing strategy in 2023.

For in-depth coverage of Facebook insights, visit our Facebook Marketing Strategies page.

• Facebook had 2.9 billion monthly active users as of October 2022.
• The total number of Facebook users every month has decreased by roughly 2 million (-0.07%) in the last three months leading up to July 2022.
• Today, almost 36.8% of all the people on the Earth use Facebook.
• Facebook has 1.968 billion daily active users as of July 2022.
• As of Q2 2022, Facebook’s average revenue per user (ARPU) is $9.82.
• As of September 2022, 64% of US adults use Facebook.
• In Q1 2022, Facebook removed almost 1.6 billion fake accounts.
• In Q3 2022, Facebook made a revenue of $27.71 billion.
• The most popular social network globally is Facebook.
• India ranks top on the list of the most Facebook users country-wise, with 349.7 million users in terms of Facebook audience size.
• Facebook is most liked by people from 25 to 34 years of age.

Facebook Users By Age

• 120.2 million (5.6%) people between the ages of 13-17 use Facebook.
• 489.0 million (22.6%) people between the ages of 18-24 use Facebook.
• 648.6 million (29.9%) people between the ages of 25-34 use Facebook.
• 404.7 million (18.7%) people between the ages of 35-44 use Facebook.
• 238.9 million (11%) people between the ages of 45-54 use Facebook.
• 147.3 million (6.8%) people between the ages of 55-64 use Facebook.
• 115.3 million (5.3%) people that are 65+ years old use Facebook.

Facebook Users By Gender

• 56.8% of Facebook users are male.
• 43.2% of Facebook users are female.

Facebook Users By Age And Gender

• 2.4% of total active Facebook users worldwide are female, and 3.2% are male between the ages of 13 and 17.
• 9.3% of active Facebook users worldwide are female, and 13.3% are male between the ages of 18 and 24.
• 12.2% of total active Facebook users worldwide are female, and 17.7% are male between the ages of 25 and 34.
• 8.1% of total active Facebook users worldwide are female, and 10.6% are male between the ages of 35 and 44.
• 5.2% of total active Facebook users worldwide are female, and 5.8% are male between the ages of 45 and 54.
• 3.5% of total active Facebook users worldwide are female, and 3.3% are male between the ages of 55 and 64.
• 2.8% of total active Facebook users worldwide are female, and 2.5% are 65+ year-old males.

Facebook Users By Country

• India accounts for at least 349.7 million active Facebook users.
• The United States accounts for 182.3 million active Facebook users.
• Indonesia accounts for 133.8 million active Facebook users.
• Brazil accounts for 114.7 million active Facebook users.
• Mexico accounts for 92.1 million active Facebook users.
• The Philippines accounts for 89 million active Facebook users.
• Vietnam accounts for 73.3 million active Facebook users.
• Thailand accounts for 51.2 million active Facebook users.
• Bangladesh accounts for 49.3 million active Facebook users.
• Egypt accounts for 45.9 million active Facebook users.

YouTube Statistics 2023

YouTube is the second-largest search engine in the world. This means that having a strong presence on the platform can go a long way in improving your brand's social presence. In fact, YouTube videos often appear at the top of paid ads, shopping, and maps when people perform Google searches.

This is especially useful when you are trying to rank for competitive keywords. If you are new to YouTube, you may wonder how to create high-quality, informative content that looks and sounds great.

Whether you are just starting out on the platform or you are looking to take your YouTube presence to the next level, understanding the latest YouTube statistics for 2023 highlighted below can help you make informed decisions about your YouTube marketing strategy.

For the latest marketing strategies and tips about YouTube, visit our visit our YouTube Marketing Strategies page.

• YouTube is the second-largest search engine globally.
• 31% of all the people on the Earth use YouTube today.
• In the third quarter of 2022, YouTube’s global advertising revenue was 7.07 billion dollars.
• YouTube has more than 51 million active channels as of 2022.
• YouTube Shorts views per day crossed 30 billion in 2022.
• As of January 2022, YouTube users spend almost 24 hours every month on the app.
• By 2025, YouTube sports viewership is expected to reach 90 million.

YouTube Statistics By Age

• 368.7 million (14.9%) people between the ages of 18-24 use YouTube.
• 507.1 million (20.5%) people between the ages of 25-34 use YouTube.
• 408.5 million (16.5%) people between the ages of 35-44 use YouTube.
• 293.2 million (11.8%) people between the ages of 45-54 use YouTube.
• 214.4 million (8.7%) people between the ages of 55-64 use YouTube.
• 232 million (9.4%) people that are 65+ years old use YouTube.

YouTube Statistics By Gender

• 45.6% of YouTube's global users are female.
• 54.4% of YouTube's global users are male.

YouTube Statistics By Age And Gender

• 6.1% of total active YouTube users worldwide are female, and 8.8% are male between the ages of 18 and 24 years.
• 8.7% of total active YouTube users worldwide are female, and 11.8% are male between the ages of 25 and 34 years.
• 7.5% of total active YouTube users worldwide are female, and 9% are male between the ages of 35 and 44 years.
• 5.6% of total active YouTube users worldwide are female, and 6.3% are male between the ages of 45 and 54 years.
• 4.3% of total active YouTube users worldwide are female, and 4.3% are male between the ages of 55 and 64 years.
• 5.1% of total active YouTube users worldwide are female, and 4.3% are 65+ year-old males.

YouTube Users By Country

• India accounts for 467 million active YouTube users.
• The United States accounts for 245 million active YouTube users.
• Indonesia accounts for 139 million active YouTube users.
• Brazil accounts for 138 million active YouTube users.
• Japan accounts for 97.2 million active YouTube users.
• Mexico accounts for 80.2 million active YouTube users.
• Pakistan accounts for 71.7 million active YouTube users.
• Germany accounts for 71 million active YouTube users.
• Vietnam accounts for 62.5 million active YouTube users.
• Turkey accounts for 57.7 million active YouTube users.
• The United Kingdom accounts for 57.1 million active YouTube users.
• The Philippines accounts for 56.5 million active YouTube users.
• France accounts for 52.2 million active YouTube users.
• South Korea accounts for 46.1 million active YouTube users.
• Egypt accounts for 45.9 million active YouTube users.

WhatsApp Statistics 2023

WhatsApp is the most popular mobile messenger app worldwide. WhatsApp continued to impress the world with its attractive features and functionalities in 2022. Brands can use WhatsApp for Business for customer support, sending promotional messages, booking appointments and reservations, order confirmations and tracking, sharing announcements and updates and to gather customer feedback.

To give you a sense of WhatsApp’s strong market position, we have put together top WhatsApp statistics below.

Visit our Whatsapp Insights page for the exciting marketing scoop about WhatsApp.

• Over 2 billion people use WhatsApp every month.
• WhatsApp is the 8th most downloaded app in the Google Play Store worldwide.
• India has the highest monthly active users of WhatsApp (over 340 million).
• WhatsApp processes more than 1 billion messages in a single day.
• WhatsApp is now available in 180+ countries and 60 different languages.
• 73% of WhatsApp users use the app on Android, while 22% of them use iOS.
• 69% of internet users, except China, use WhatsApp.
• 70% of WhatsApp users check the app daily.

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Instagram Statistics 2023

Instagram is considered a powerhouse when it comes to social media marketing. The platform's aesthetics and ease of use make it one of the most engaging social platforms for consumers and brands alike, making it valuable for marketers.

With a bunch of major updates added to the platform during 2021, Instagram is quickly taking off and becoming a powerful channel for B2B brands looking to connect with their audience. Read on to uncover the statistics that will help you improve your Instagram marketing strategy.

Follow our Instagram Insights page and check out the latest blogs for all the juicy marketing tactics.

• Today, 18.1% of all the people on the Earth use Instagram.
• India tops the chart with the most Instagram users, with over 263.8 million active users.
• Users aged between 18 and 24 account for the largest share of Instagram’s active users.
• Instagram ranks 5th in the list of the world's most 'active' social media platforms.
• Instagram users spend just 11.2 hours per month using the app.
• More than half of Instagram's global population worldwide is younger than 35.
• The average engagement rate of any Instagram post is 0.56%.
• Marketers can reach nearly 1.5 billion potential audiences with ads on Instagram.
• 90% of people on Instagram follow at least one brand.
• 4 out of 5 people believe brands on Instagram are authentic.
• The average user spends 53 minutes every day on Instagram.

Instagram Users By Age

• 139.0 million (9.6%) people between the ages of 13-17 use Instagram.
• 446.4 million (31.2%) people between the ages of 18-24 use Instagram.
• 433.7 million (30%) people between the ages of 25-34 use Instagram.
• 216.9 million (15.1%) people between the ages of 35-44 use Instagram.
• 111.8 million (7.9%) people between the ages of 45-54 use Instagram.
• 56.2 million (3.9%) people between the ages of 55-64 use Instagram.
• 33.8 million (2.3%) people that are 65+ years old use Instagram.

Instagram Users By Gender

• 52.8% of Instagram users are male.
• 47.2% of Instagram users are female.

Instagram Users By Age And Gender

• 4.3% of total active Instagram users worldwide are female, and 5.3% are male between the ages of 13 and 17 years.
• 13.5%.of total active Instagram users worldwide are female, and 17.6% are male between the ages of 18 and 24 years.
• 13.7% of total active Instagram users worldwide are female, and 16.3% are male between the ages of 25 and 34 years.
• 7.7% of total active Instagram users worldwide are female, and 7.4% are male between the ages of 35 and 44 years.
• 4.3% of total active Instagram users worldwide are female, and 3.6% are male between the ages of 45 and 54 years.
• 2.3% of total active Instagram users worldwide are female, and 1.6% are male between the ages of 55 and 64 years.
• 1.3% of total active Instagram users worldwide are female, and 1% are 65+ year-old males.

Instagram Users By Country

• India has 263.8 million active Instagram users.
• The United States of America has 153.6 million active Instagram users.
• Brazil has 119.6 million active Instagram users.
• Indonesia has 97.6 million active Instagram users.
• Turkey has 53.6 million active Instagram users.
• Japan has 47.1 million active Instagram users.
• Mexico has 39.1 million active Instagram users.
• The United Kingdom has 31.6 million active Instagram users.
• Germany has 29.9 million active Instagram users.
• Italy has 27.4 million active Instagram users.

TikTok Statistics 2023

TikTok is more than just a platform for funny videos and catchy memes - it's also a powerful marketing tool for businesses. A few brands that are highly active on TikTok include Chipotle, Nike, The Washington Post and The Ellen Show.

Whether you are in the food industry or looking to showcase your products or services, TikTok offers a variety of opportunities to connect with your target audience.

By thinking outside the box and building connections with established influencers, you can tap into TikTok's marketing potential and watch your business grow. Want to know more about how TikTok can help your business succeed? Keep reading to discover the latest TikTok statistics and trends that can guide your marketing strategy.

• TikTok ranks 7th in the list of the world's most 'active' social media platforms.
• Today, 12.8% of all the people on the Earth use ads on TikTok.
• As of July 2022, marketers can reach 1.023 billion users on TikTok aged 18 and above.
• TikTok currently boasts 1.4 billion monthly active users and will reach 1.8 billion by the end of 2023.
• 29% of TikTok’s active worldwide Google Play installs opened the app every single day each month in Q2 2022.
• TikTok has now reached approx $5.5 billion in total lifetime revenue.
• In the first half of 2022, TikTok was the world's most downloaded and highest-earning non-game app.
• In the US, 18 million people downloaded TikTok from the Apple App Store in Q2 2022.
• As of September 2022, TikTok was the second most popular app in the US.

TikTok Users By Age And Gender

• 24.7% of total active TikTok users worldwide are female, and 18.1% are male between the ages of 18 and 24 years.
• 17% of total active TikTok users worldwide are female, and 13.6% are male between the ages of 25 and 34 years.
• 6.8% of total active TikTok users worldwide are female, and 5.9% are male between the ages of 35 and 44 years.
• 3.2% of total active TikTok users worldwide are female, and 2.8% are male between the ages of 45 and 54 years.
• 1.7% of total active TikTok users worldwide are female, and 1.4% are 55+ year-old males.

TikTok Users By Age

• 421.1 million (39.8%) people between the ages of 18-24 use TikTok.
• 306.7 million (29%) people between the ages of 25-34 use TikTok.
• 135.8 million (12.9%) people between the ages of 35-44 use TikTok.
• 75.3 million (7.2%) people between the ages of 45-54 use TikTok.
• 83.6 million (8%) people that are 55+ years old use TikTok.

TikTok Users By Gender

• 56.2% of TikTok's users are female.
• 43.8% of TikTok's users are male.

TikTok Users By Country

• The United States of America has around 140.6 million active TikTok users.
• Indonesia has around 106.9 million active TikTok users.
• Brazil has around 74 million active TikTok users.
• The Russian Federation has around 56.3 million active TikTok users.
• Mexico has around 51.3 million active TikTok users.
• Vietnam has around 49.6 million active TikTok users.
• The Philippines has around 42.7 million active TikTok users.
• Thailand has around 39.5 million active TikTok users.
• Turkey has around 30.8 million active TikTok users.
• The United Kingdom has around 25.2 million active TikTok users.

Snapchat Statistics 2023

Snapchat offers a unique opportunity for businesses to connect with their audience in a more authentic and behind-the-scenes way. Unlike other social media platforms, Snapchat users aren't looking for traditional ads or polished videos. Instead, they want to see the real, unpolished version of your brand.

One of the main benefits of marketing on Snapchat is that there isn't as much competition on the platform, as many brands focus on the "big three" (Facebook, Twitter, and Instagram). Additionally, if a user adds you as a friend, they will always see your videos on their feed.

Some brands that have used Snapchat for marketing are ASOS, Grubhub, Gatorade, Warner Bros and MTV.

While creating content on Snapchat may require a bit more effort than on other platforms, the reward is an untapped market of engaged users waiting to discover your brand.

If you are looking to tap into this untapped market, keep reading to discover the latest Snapchat statistics and trends that can help you craft a successful strategy.

• Compared to the other top social media networks, Snapchat is the 12th most popular.
• As of July 2022, marketers can reach 616.9 million users on Snapchat.
• On Snapchat, the total number of users marketers can reach with ads increased by roughly 27 million (+4.7%) in three months as of July 2022.
• As of July 2022, Snapchat’s advertising audience reach has grown by 20% over the past 12 months.
• According to the most recent statistics, 7.7% of all humans on the Earth currently use Snapchat.
• As of July 2022, Snapchat’s daily active users are 54.0 million (18.4%) higher as compared to July 2021.

Snapchat Users By Age

• 121.9 million (20.5%) people between the ages of 13-17 use Snapchat.
• 232.2 million (39.1%) people between the ages of 18-24 use Snapchat.
• 133.5 million (22.6%) people between the ages of 25-34 use Snapchat.
• 79.3 million (13.4%) people between the ages of 35-49 use Snapchat.
• 21.1 million (3.6%) people that are 50+ years old use Snapchat.

Snapchat Users By Age And Gender

• 11.1% of total active Snapchat users worldwide are female, and 9.4% are male between the ages of 13 and 17 years.
• 18.6% of total active Snapchat users worldwide are female, and 20.5% are male between the ages of 18 and 24 years.
• 11.3% of total active Snapchat users worldwide are female, and 11.3% are male between the ages of 25 and 34 years.
• 8.2% of total active Snapchat users worldwide are female, and 5.2% are male between the ages of 35 and 49 years.
• 2.4% of total active Snapchat users worldwide are female, and 1.2% are 50+ year-old males.

Snapchat Users By Gender

• Women make up 51.8% of Snapchat's global user base.
• Males make up 47.4% of Snapchat users worldwide.

Snapchat Users By Country

• There are around 180.5 million Snapchat users in Southern Asia.
• There are around 120 million Snapchat users in Northern America.
• There are around 69.1 million Snapchat users in Western Asia.
• There are around 57.3 million Snapchat users in Western Europe.
• There are around 36.2 million Snapchat users in Northern Europe.
• There are around 29.2 million Snapchat users in Northern Africa.
• There are around 18.9 million Snapchat users in Eastern Europe.
• There are around 17.6 million Snapchat users in Central America.
• There are around 16.6 million Snapchat users in Southeastern Asia.
• There are around 15.7 million Snapchat users in Southern Europe.
• There are around 10.9 million Snapchat users in Western Africa.
• There are around 9.0 million Snapchat users in Oceania.
• There are around 5.7 million Snapchat users in Southern Africa.
• There are around 2.1 million users in Eastern Africa.
• There are around 1.4 million Snapchat users in Central Asia.
• There are around 1.1 million Snapchat users in Eastern Asia.

Twitter Statistics 2023

Are you looking to boost your Twitter engagement? Start by closely examining what your competitors are doing right (and wrong) on the platform. This will give you a valuable starting point for crafting a Twitter strategy that sets your business apart.

Next, focus on finding your unique voice and style on Twitter. This could mean injecting some humor into your content or sharing informative and educational updates. Remember, the key is to stand out and be memorable.

Whatever that combination is, don't forget to keep an eye on the latest Twitter statistics and trends, as they can provide valuable insights into what works and what doesn't on the platform. Use this information to your advantage and get your Twitter strategy humming along!

Get the inside track on the latest marketing strategies and tips about Twitter by visiting our Twitter Insights page.

• Twitter active users reached 544 million users in October 2022.
• Marketers can reach roughly 21 million users with ads on Twitter.
• Twitter stands 16th in the list of the world's most 'active' social media platforms.
• Almost 6.1% of all the people on the Earth use Twitter today.
• As of July 2022, Twitter had 238 million monetizable daily active users.
• According to HubSpot, 79% of marketers will continue investing in Twitter Spaces in 2022.
• 7.8% of all people around the world aged 13 and above use Twitter today.
• Twitter.com was visited 7.1 billion times per month in May 2022.
• Twitter is the most popular social media site for news.
• By 2025, Twitter users are expected to grow to 497.48 million.

Twitter Users By Age

• 6.6% of people between the ages of 13-17 use Twitter.
• 17.1% of people between the ages of 18-24 use Twitter.
• 38.5% of people between the ages of 25-34 use Twitter.
• 20.7% of people between the ages of 35-49 use Twitter.
• 17.1% of people that are 50+ years old use Twitter.

Twitter Users By Gender

• 72.7% of Twitter users are male.
• 27.3% of Twitter users are female.

Twitter Users By Country

• The United States of America has around 83.4 million active Twitter users.
• Japan has approximately 60.7 million active Twitter users.
• India has approximately 24.8 million active Twitter users.
• Indonesia has approximately 21.2 million active Twitter users.
• Brazil has approximately 20.6 million active Twitter users.
• The United Kingdom has around 19.8 million active Twitter users.
• Turkey has approximately 18 million active Twitter users.
• Mexico has approximately 15.6 million active Twitter users.
• Saudi Arabia has approximately 14.6 million active Twitter users.
• Thailand has around 12.9 million active Twitter users.

Twitter Hashtag Statistics

• Using hashtags with tweets increases their engagement by 100% for the individual and 50% for a brand.
• The optimal number for the correct usage of hashtags per tweet is between one and two. A 21% rise in engagement is expected by following this strategy closely.
• Tweets using more than two hashtags experience 17% less engagement.
• Tweets that only add a couple of hashtags have a 55% greater chance of being retweeted by someone.
• Twitter ads that don't include hashtags get 23% more engagement.
• The average number of hashtags tweeted every day is 125 million.

Pinterest Statistics 2023

Pinterest is a visual social media platform that allows users to discover and save ideas for various topics, including fashion, home decor, and more. As a business, Pinterest can be a powerful medium for driving traffic and sales to your website.

To get the most out of Pinterest marketing for your business, it's essential to understand the latest statistics and trends on the platform. From the demographics of Pinterest's user base to the age group observation, these statistics can provide valuable insights into how to market your business on Pinterest effectively.

Stay ahead of the curve by visiting Pinterest Insights page and reading our latest Pinterest blogs for all the latest Pinterest marketing information.

• Today, 5.4% of all the people on the Earth use Pinterest.
• The total number of people using Pinterest each month didn’t change in three months as of July 2022.
• 7% of all people aged 13 and above worldwide use Pinterest today.
• Pinterest’s advertising tools indicate that marketers can reach 251.8 million users on the platform as of July 2022.
• As of July 2022, Pinterest growth has declined by 21 million (-4.6%) compared to July 2021.
• Over the past 12 months, Pinterest’s advertising audience reach grew by 12.7%.
• Advertisers on Pinterest can now reach 28 million more users than they could in 2021.
• More than 70% of Pinterest users are female.
• Users aged between 25 and 34 account for the largest share of the Pinterest audience.

Pinterest Users By Age

• 48.1 million (19.8%) people between the ages of 18-24 use Pinterest.
• 95.6 million (37.2%) people between the ages of 25-34 use Pinterest.
• 36.9 million (14.7%) people between the ages of 35-44 use Pinterest.
• 20.2 million (8.2%) people between the ages of 45-54 use Pinterest.
• 21.7 million (8.5%) people between the ages of 55-64 use Pinterest.
• 9 million (3.6%) people 65+ years old use Pinterest.

Pinterest Users By Gender

• 76.5% of Pinterest's users are female.
• 15.6% of Pinterest's users are male.

Pinterest Users By Age And Gender

• 16.7% of total active Pinterest users worldwide are female, and 3.1% are male between the ages of 18 and 24 years.
• 30.5% of total active Pinterest users worldwide are female, and 6.8% are male between the ages of 25 and 34 years.
• 12.2% of total active Pinterest users worldwide are female, and 2.5% are male between the ages of 35 and 44 years.
• 6.7% of total active Pinterest users worldwide are female, and 1.6% are male between the ages of 45 and 54 years.
• 7% of total active Pinterest users worldwide are female, and 1.5% are male between the ages of 55 and 64 years.
• 2.9% of total active Pinterest users worldwide are female, and 0.7% are 65+ year-old males.

Pinterest Users By Country

• The United States of America has about 88.6 million active Pinterest users.
• Brazil has about 32.1 million active Pinterest users.
• Mexico has about 20.6 million active Pinterest users.
• Germany has about 15.1 million active Pinterest users.
• France has about 10.4 million active Pinterest users.
• Canada has about 9.1 million active Pinterest users.
• The United Kingdom has about 9.1 million active Pinterest users.
• Italy has about 8.7 million active Pinterest users.
• Spain has about 6.9 million active Pinterest users.
• Argentina has about 6.1 million active Pinterest users.
• Colombia has about 5.3 million active Pinterest users.
• Poland has about 4.9 million active Pinterest users.
• The Netherlands has about 4.5 million active Pinterest users.
• Australia has about 4.3 million active Pinterest users.
• Chile has about 3.5 million active Pinterest users.

LinkedIn Statistics 2023

LinkedIn is your platform if you want to elevate your professional presence! To generate leads on the site, focus on building connections with other business professionals by creating engaging content, using popular hashtags, and participating in discussions on other people's posts. Use these LinkedIn statistics in 2023 as a starting point for developing a winning LinkedIn marketing strategy.

Keep up with the top marketing strategies and tips about LinkedIn by following our LinkedIn Insights page.

• Today, 10.7% of all the people on the Earth have a LinkedIn account.
• In 2022, LinkedIn’s advertising audience reach grew by 10.6%.
• As of 2022, LinkedIn is the most popular in the USA.
• Almost two-thirds of LinkedIn users are aged 25-34 years.
• Every week, 49 million people use LinkedIn’s online job boards to look for jobs as of 2022.
• 40% of monthly active users use LinkedIn daily.
• LinkedIn saw a 22% increase in engagement in 2022.
• LinkedIn is currently available in 26 different languages.
• 101 job applications are submitted every second on LinkedIn.
• 52 million people use LinkedIn to search for jobs each week.
• 8 people are hired every minute on LinkedIn.

LinkedIn Users By Age

• 170 million (20.1%) people between the ages of 18-24 use LinkedIn.
• 490 million (58%) people between the ages of 25-34 use LinkedIn.
• 140 million (19%) people between the ages of 35-54 use LinkedIn.
• 21 million (3%) people that are 55+ years old use LinkedIn.

LinkedIn Users By Gender

• 56.4% of LinkedIn users are male.
• 43.6% of LinkedIn users are female.

LinkedIn Users By Age And Gender

• 8.9% of total active LinkedIn users worldwide are female, and 11.11% are male between the ages of 18 and 24 years.
• 25.3% of total active LinkedIn users worldwide are female, and 32.7% are male between the ages of 25 and 34 years.
• 7.9% of total active LinkedIn users worldwide are female, and 11.1% are male between the ages of 35 and 54 years.
• 1% of total active LinkedIn users worldwide are female, and 1.9% are 55+ year-old males.

LinkedIn Users By Country

• The United States of America has 190 million LinkedIn members.
• India has 91 million LinkedIn members.
• China has 60 million LinkedIn members.
• Brazil has 56 million LinkedIn members.
• The United Kingdom has 34 million LinkedIn members.
• France has 25 million LinkedIn members.
• Indonesia has 21 million LinkedIn members.
• Canada has 20 million LinkedIn members.
• Mexico has 18 million LinkedIn members.
• Italy has 17 million LinkedIn members.

Social Media Advertising Statistics 2023

Smart advertisers are always looking for trends to determine where they should place their ad investment in the year ahead. Advertising statistics can help you understand what to do next. Social advertising statistics will also guide you to reach out to new and more exclusive targeted audiences at the least possible cost. Here’s a glance at some of the exclusive trends observed over the year.

• Globally, the U.S. remains the largest social media ad market, with an ad spend of $80,670 million.
• By 2026, the total value of the social media ad spending market is expected to increase to $358 billion.
• In Q3 2022, social media ad spending growth worldwide was 12% higher than in the base quarter (Q3 2021).
• The cost-per-mille (CPM) of advertising on social media was $8.15 in Q3 2022.
• In Q3 2022, the click-through rate (CTR) for social networks reached 1.21%.
• In Q3 2022, the volume of social media ad impressions was 31% higher than in Q3 2021.

Social Media Engagement Statistics 2023

Social media engagement helps brands realize if their social media strategy is working and provides a way to measure social media ROI. Social media engagements are more than just a passive acknowledgement of your brand. They are a form of interaction between your business and your customers, where customers take an active role in responding to or interacting with your content. Here are some social engagement statistics to get your social strategy right in 2023:

• 80% of all Twitter engagement happens on a mobile device.
• The average Facebook Page engagement rate across all post types is 0.07%, equating to 1 engagement on an average for every 1,429-page followers.
• Carousel posts on Instagram have the highest engagement rate of 0.73%.
• Instagram business accounts with less than 10,000 followers have the highest engagement rate of 0.75%.

Social Media Statistics 2023 For Businesses

Today, using social media for business has become more prominent than ever before. With such an outstanding number of social media users all across the globe, it has become more important than ever for businesses to have a stake in the social market.

But, social media algorithms never stay the same for long. Hence, business owners need to stay on top of their social media game by testing out new strategies around app updates and evolving consumer behavior. Here's how social media has helped brands to up their business and will continue to do so in the new year:

• For 90% of those with a social media account, social media has been a method of communicating with brands and businesses.
• Businesses are expected to use social media to provide customer service to 70% of customers.
• After a negative customer service experience, 18% of consumers said they would take their issues to social media.
• 91% of marketers do business on social media.
• 90% of all Instagram users follow a business account.
• 2 in 3 people surveyed agree that Instagram enables interaction with brands.
• 50% of users are more interested in a brand when they see ads for it on Instagram.

Social Media Predictions For 2023

• People will watch more videos in 2023, forcing firms to alter their business plans.
• Social listening will increase as part of the social media trends for 2023. Consider employing social listening at least once per quarter.
• The main Facebook feed in 2023 is expected to contain 40% of Pages you don't follow.
• Meta would offer additional options for sponsored avatar accessories, themed outfits, and innovative ways to interact and connect online.
• Instagram releases its full-screen feed feature, perhaps with a small group of users interacting with Reels/Stories.
• In 2023, Meta engagement is set up to be entirely driven by AI, for instance, adding more suggested content to a user's newsfeed.

Social Media Statistics 2023 Summary

• Active social media users have passed the 4.74 billion mark.
• 9 in 10 internet users use social media every month.
• Facebook has 2.9 billion MAU (monthly active users).
• YouTube has 2.5 billion MAU.
• WhatsApp has 2 billion MAU.
• Instagram has 1.3 billion MAU.
• Twitter has 436 million MAU.
• Pinterest has 433 million MAU.

Let’s Wrap Up!

Whether you are heading your own business or you form a part of a company's social media team, these social media marketing insights will help you understand the changing dynamics of major social media platforms and how you can plan out a winning social marketing strategy in 2023.

Don't waste any more time juggling multiple social media tasks! Statusbrew makes it easy for businesses like yours to manage their social media campaigns from a single dashboard. Book a FREE demo today to see how we can help.

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