Social media marketing isn’t a one-person show; you are only as good as the tools you use. Hence, social media marketing tools play a crucial role. They help us marketers tell our stories, get into the audience’s mind, and get them to act.
These tools also help you better understand the market and align your strategies with your marketing goals to target the right audience.
Here's a comprehensive list of the best social media marketing tools across various categories to help you build your toolkit.
Social Media Scheduling Tools
Social media teams find juggling between multiple social media platforms a tedious task. But many social media scheduling tools are available to optimize your marketing. Here are the top tools to schedule and automate your social content.
Statusbrew's Compose
With a focus on expanding your social reach while reducing effort, Statusbrew’s Compose centralizes your publishing efforts for a smooth execution of content publishing. It offers real-time post customization according to specific networks, multi-network scheduling, and publishing with live previews to ensure post accuracy and visual appeal before publishing. You can schedule posts by custom time or use the best time queuing systems for precision targeting.
Key Features
Bulk scheduling
Approval workflow
Instagram Grid Planner
BrewLink in Bio tool
Social campaign management
Asset management
Set up automatic approvals for the Posts
Pricing:
Starts at $129 per month for 3 users and 10 social profiles
Agorapusle
Agorapulse simplifies social media management by letting you schedule and publish all your content, from Reels and Stories to TikTok videos, across major platforms like Instagram, Facebook, TikTok, X (former Twitter), and LinkedIn.
Key Features:
Real-time collaboration tools
Visual publishing calendar
Writing Assistant
Option to schedule Facebook Boosted Posts
Supports UTM tracking
Multi-platform scheduling and publishing
Content organization with folders and labels
Content customization options such as image cropping, video thumbnail editing
Mobile app for Android and iOS
Content approval process
Pricing:
Starts at $49 per user per month for 10 social profiles
Buffer
Buffer is a user-friendly social media scheduling software that helps brands grow their online presence. Buffer makes social media scheduling straightforward and efficient by providing a simple dashboard for planning and publishing content across various channels.
Key Features
All-in-one dashboard
Buffer AI assistant
Video content distribution
Team collaboration
Planning and scheduling
Automated and custom post-timing
Draft and feedback system
Post-review and approval
Account management and access sharing
Preset publishing schedule for each social account
Visual content calendar
Pricing:
Starts at $6 per month for 1 social channel
Sendible
Sendible is a comprehensive social media scheduling tool that streamlines the content scheduling workflow and helps businesses manage their social media presence.
Key Features:
Schedule posts, images, and videos individually or in bulk
Customize posts for each platform with mentions, hashtags, emojis, and visuals
Group posts into campaigns
Visual content calendar
In-app image editor
Canva integration
GIPHY and Pexels integration
Content discovery and sharing
Bulk import campaign planning
Pricing:
Starts at $29 per month for 1 user and 6 social profiles
Pally
Pallyy is an intuitive social media scheduling tool that helps users plan, schedule, and auto-publish content across various platforms from a single dashboard.
It is highlighted for its user-friendliness and efficiency. Users can schedule their posts and relax as the tool automatically publishes to Instagram, Facebook, Twitter, LinkedIn, Google My Business, and TikTok.
Key Features:
Auto-publishing to multiple platforms
Organized media storage in folders
Draft saving
Collaborative calendar
Quick media access for efficient post-creation
Easy client involvement with comments and approvals
Simplified social media management for teams and agencies
Streamlined sign-up and profile connection process
Intuitive dashboard for planning and scheduling
Pricing:
Starts at $18 per month for 1 user and 6 social profiles
Coschedule
CoSchedule's Social Calendar empowers you to create, schedule, publish, and analyze your social media content all in one place, with AI assistance to streamline the process.
Key Features
See your entire social strategy on one calendar
Drag & drop rescheduling
Social composer
AI social assistant
Social message optimizer
500+ AI marketing prompts
Automated social publishing
ReQueue
Best time scheduler
Measure & analyze your social performance
Comprehensive social strategy management
Pricing:
Starts at $19 per user per month for 5 social profiles
Social Media Engagement Tools
You no longer have to lose customers just because you can’t keep up with social media engagement on all your accounts. Here are the top tools to help you manage engagement on social media better and up your response time.
Statusbrew Engage
Statusbrew’s Engage is a unified inbox designed to help teams monitor social interactions and engage with their audience across different social networks. It speeds up response times to turn your target audience into brand loyalists and advocate customers.
By employing inbox automation, you can automatically route high-priority messages, flag urgent customer concerns, and categorize interactions for better team management. You can also create custom inboxes for specific needs, such as dedicated inboxes for customer support queries from Facebook, another for brand mentions, and so on.
Key Features
Leave internal notes & tag conversations
Get Slack, Microsoft Teams, mobile, desktop, and email notifications
Social CRM with HubSpot & Salesforce integration
Review management
Member Online Status
Sprout Social
Sprout Social simplifies social media engagement by offering a centralized platform to interact with customers, manage messages, and track results for better internal collaboration and customer insights.
Key Features:
Consolidated inbox
Salesforce Service Cloud integration
Review management
Message spike alerts
Bot builder
Message tagging
Case assignment
Team reports
Pricing:
Starts at $199 per monthly seat for five social profiles.
Napoleon Cat
NapoleonCat has a Social Inbox feature to help businesses moderate and manage comments, messages, and reviews across social media platforms. This tool transforms the often chaotic and time-consuming task of social media engagement into a more manageable process.
Key Features:
Centralized moderation
Real-time notifications
Smooth team collaboration
Smart filtering and automated responses
Audience insights
Pricing:
Starts at $27 per monthly user for 3 social profiles.
Hootsuite
Hootsuite simplifies engaging with followers on social media and helps users win more likes, engage in meaningful conversations, and track their social media performance. It offers a suite of tools from a unified dashboard that smooths interactions with followers across various social platforms.
Key Features
Consolidates all private messages and public comments into one dashboard
Saved replies
Chatbot capabilities
Set up social listening for keywords, hashtags, and mentions
View engagement rates by post, network, or account
Track engagement over time
Identify the most engaging posts
Pricing:
Starts at $22 per user per month for 10 social accounts.
Emplifi
Emplifi improves social media engagement by offering solutions that bridge the gap between social marketing, community management, and social care.
It integrates various aspects of social media engagement to allow brands to connect with their audience, convert followers into customers, and care for their community.
Key Features
Centralized social media engagement
Community management
Social listening and intelligence
Automated social media workflows
Advanced routing and team collaboration
Targeted influencer marketing
Comprehensive analytics and reporting
Pricing:
Offers custom pricing based on your needs and budget.
Social Media Reporting Tools
How can you measure your brand’s performance on social media and ensure you are on the right track to reach your marketing goals? The social media analytics tools below will help you collect and evaluate data and make smarter decisions.
Statusbrew's Report
Statusbrew’s analytics focuses on delivering clear, actionable insights to help users make informed decisions regarding their social media presence with a data fill of upto 18 months.
Key Features
Customizable templates with 230 metrics
Schedule reports
Export reports as PDF or CSV
Create and share an interactive live link for any reporting dashboard
Team activity report
Tag reporting
SLA breakdowns
Competitor analysis
Keyhole
Keyhole is social media reporting software that allows agencies and marketers to effortlessly report on their social campaigns' performance and impact.
It is a real-time reporting tool that simplifies the creation of client-ready reports to provide a comprehensive and accessible overview of your social media efforts.
:
Report on your social campaign's performance
Unlimited, ready-to-print PDF reports
Offers a live dashboard that can be shared with clients without requiring a login
Custom reports & white-labelling
Reports for every social platform, including Instagram, Twitter, Facebook, and YouTube
Historical data reports with backfill of up to 5 years of data
Pricing:
Starts at $89 per user per month for 3 social profile analytics
Sprinklr
Sprinklr offers social media analytics and reporting for businesses to craft winning strategies for engaging customers at scale. With its data-rich and intuitive reports, Sprinklr provides actionable insights that help optimize both your organic and paid social media performance.
Key Features
Cross-channel performance reporting
Monitor and analyze the performance of organic and paid content across more than 30 channels from a single space
Media monitoring
Campaign performance
Competitor benchmarking
Monitor customer sentiment
Schedule reports
Team efficiency tracking
Analyze paid media strategy
Pricing:
Starts at $299 per user per month
Sotrender
Sotrender is a powerful social media analytics platform designed for agencies and in-house marketing teams. It delivers robust reporting, unique metrics, and in-depth insights to give a complete picture of your brand’s social media performance. With data-driven recommendations, Sotrender helps you refine your strategy and make smarter marketing decisions.
Key Features:
Analytics for both organic and paid social media
Up to 3 years of historical data
Content strategy performance analysis
Automated, unlimited reporting
Competitor and influencer analysis
Customizable reports for brands and influencers
Pricing:
Starts at $80/month for 3 users and 5 social media profiles
Coupler.io
Coupler.io simplifies analytics and reporting by consolidating data from various social media platforms into user-friendly reports. Whether working with YouTube, Facebook, LinkedIn, Instagram, or other platforms, you can effortlessly gather and organize data.
With Coupler.io, you can automatically load the data into spreadsheets, data warehouses, or BI tools to get valuable insights through automated dashboards and customized reports. Instead of spending hours on manual reporting, you can rely on ready-to-use solutions like a TikTok dashboard template to quickly visualize engagement, follower growth, and campaign performance without building reports from scratch.
Key Features:
Wide range of integrations for seamless social media data management
Ability to rename and reorder columns, filter metrics, and apply formulas
Blend data from different sources or combine multiple accounts
Automatic updates to keep your dashboards current
Understand your data faster with AI Insights
Cross-channel analysis
Real-time analytics with Coupler.io MCP Server
Coupler.io is a SOC 2 compliant
Pricing:
Coupler.io offers a free plan. Paid plans start at $24/month.
Talkwalker
Talkwalker, with its automated features, simplifies the sharing of social intelligence across departments. This tool is designed to save time when preparing and formatting social KPI reports.
Reports can be easily downloaded in multiple formats, such as PowerPoint, Word, or PDF, for easy integration into presentations or documents.
Key Features:
Customizable, multi-format reporting
Dynamic report enhancements with video, images, and comments
Quick data export options
Combine social data with business metrics like lead generation stats or revenue figures to prove ROI convincingly
Schedule reports
Receive automatic updates of reports every time they are accessed, downloaded, or emailed
Pricing
Offers custom pricing
Measure Studio
Measure Studio is the social media reporting tool your team wishes they had discovered sooner. Ideal for enterprises, media houses, and agencies juggling multiple branded pages across various platforms, Measure Studio makes reporting easy and presentable.
Create custom metrics, build your own formulas, and add them to your decks. Download or share readymade decks that update in real time with both organic and paid metrics. Pull in your data once, and with a single click, it stays refreshed without wasting hours manually editing reports.
Key Features
Real-time, shareable reports
Auto benchmarking to see how posts perform against your averages
AI-generated insights into how algorithms interpret your content
Custom reports with full white-labeling options
Historical data access with automatic backfill
Social media data drops to consolidate data sources into your stack
Pricing:
Custom
Audiense
Audiense Insights offers a platform to identify, understand, and activate the most relevant audiences for your brand using social data. It provides a deeper understanding of audience segments for strategic engagement based on comprehensive insights.
Key Features
Provides demographics like gender, location, languages, bio keywords, and age ranges
Socio-economic insights, including education, job industries, relationship statuses, and household incomes in the U.S.
Categorizes media affinities across Radio, Newspapers, Magazines, Online Shows, etc.
Offers content creation recommendations based on audience personality traits in partnership with IBM Watson
Shows the most liked and posted tweets, articles, hashtags, and media from the last 30 days using Twitter's Decahose
Enables comparison and intersection reports for understanding overlaps between up to 20 audiences/accounts
Pricing:
Starts at £6672 per year
Social Media Team Collaboration Tools
From working in cubicles to Zoom calls - the world has evolved to a distributed working model. But, this transformation often leads to on-the-job mistakes, inefficient task allocation, or missed deadlines. There is no scope for error for social media teams representing brands online. Social media collaboration tools help to develop smooth workflows and have real-time interaction about the project at hand.
Planable
Planable is a comprehensive social media collaboration tool that makes creating, approving, and publishing marketing content easy.
It caters to a wide range of users, from agencies and small businesses to large enterprises, by offering features to streamline content collaboration.
Key Features:
Preview posts as they appear live
Invite collaborators
In-context commenting
Centralized feedback
Internal notes
Single-click approvals
Pricing:
Starts at $11 per user per month for 1 workspace
SocialBee
SocialBee’s social media collaboration features are tailored to meet the needs of marketing teams, freelancers, and clients. By providing an all-in-one workspace, it improves the coordination and execution of social media strategies.
Key Features:
Collaborate and oversee tasks from one dashboard
Manage clients and content with workspaces
Limit permissions and set access levels for your social media team
Review and approve posts
Tag users and provide feedback using text, emojis, and media files
Get notified of updates or comments on reviewed posts
Pricing:
Starts at $24 per user per month for 1 workspace
Kontentino
Kontentino is an all-in-one social media collaboration tool that enhances the efficiency of working with teams and clients on social media platforms.
It eliminates the need for endless email loops by directly integrating chat, task assignments, and an activity log into the platform. This approach allows for real-time discussion right next to the live preview of a post and a log of all changes made to keep everyone informed.
Key Features:
Interactive team chat
Task assignment and tracking
Activity log
Multi-client profile management
Idea storage for future posts
Pre-publishing post checklist
Customizable alert notifications
Pricing
Starts at €49 per month for 3 users and 10 social profiles
SocialPilot
SocialPilot offers social media team collaborations for better planning, faster approvals, and more successful campaign execution.
Key Features:
Simplified onboarding for team members and clients
Quick client approvals
Assign roles of Admin, Manager, or Content Scheduler for smooth workflow
Approvals-On-The-Go from any smartphone, tab, or PC with a single click
Campaign planning with a social media calendar
Collaboration on draft posts
leave precise comments on posts
Content repurposing from saved content
Pricing:
Starts at $25.50 per user per month for 10 social media accounts
Social Media Monitoring Tools
Social media monitoring tools help you analyze your niche, understand your target audience, and get insights to boost your social strategy by monitoring social media channels. Luckily, you can automate this process! Below, you will find the top social media monitoring tools to know exactly what's happening without manually performing in-depth research.
Brand Keywords By Statusbrew
Statusbrew's social listening feature helps you find out what people say about your brand on social media, monitor trends, watch the competition, and use these insights to grow your business. You can track mentions of your brand name and set up listening queries with keywords (on X) and hashtags (on Instagram).
Key Features
Monitor mentions, keywords, and hashtags
Engage in relevant conversations
Protect brand reputation by quickly identifying and responding to negative feedback
Exclude certain words from the search to refine the results
Specify the language of the content you are interested in monitoring
Geo-targeted monitoring
Brandwatch
Brandwatch is a comprehensive social media monitoring tool that helps brands analyze campaigns, get a collective overview of their social media efforts, and listen to consumer conversations online.
Key Features
Reports on followers, reach, engagements, and social share of voice
Competitor benchmarking
Reputation Monitoring
Custom query and report builder
competitive intelligence
Automated reporting
Content ideation
Real-time audience insights
Audience demographics data
Pricing:
Offers custom pricing
Brand24
Brand24 is an AI Social Listening Tool that offers brand protection, awareness measurement, competitor analysis, and customer insights. It provides AI access to mentions across different online sources such as social media, news, blogs, videos, forums, podcasts, reviews, and more.
Brand24 monitors over 25 million active domains in real time. Its AI capabilities extend to sarcasm detection, language detection across 108 languages, advanced sentiment analysis, and context discussion breakdowns.
Key Features
Brand monitoring
Sentiment analysis
Measure and report your PR coverage.
Automated reporting
Measure the effects of a hashtag campaign, such as reach and engagement
Understand customer preferences
Pricing:
Starts at $29 per user per month
Meltwater
Meltwater's social listening tool stands out for its breadth and depth that scans an extensive range of data feeds, including major social networks like Facebook, Instagram, X (formerly Twitter), YouTube, LinkedIn, Twitch, and Pinterest.
It also covers blogs, discussion forums, podcasts, online news, and consumer review sites to ensure that wherever your brand is mentioned, you are informed.
Key Features
PR and social media monitoring in a single platform
Unlimited keyword searches
Analyze non-textual content
Automated alerts and reporting tools
Sentiment analysis
Influencer identification
Run omnichannel analyses across news and social media
Translate content
Competition benchmarking
Report exporting
Pricing:
Offers custom pricing
Mention
Mention's social media listening tool bridges the gap between brands and their customers by providing an in-depth analysis of online conversations. It tracks mentions across platforms such as forums, Facebook, Twitter, and Instagram to collect data about brands, products, or topics of interest.
Its online media monitoring tool helps brands discover industry trends, measure campaign performance, and understand public sentiment toward their brand.
Key Features:
Extensive web crawling, including forums, blogs, news websites, review platforms, and all major social media channels
Review each mention for a more granular analysis
Detailed analytics
Discover industry trends
Measure your campaign performance
Trending topic identification
Audience Insights
Influencer identification on Twitter
Pricing:
Starts at $41 per user per month for 1 account per social network
Social Media Automation Tools
Social media marketing involves never-ending tasks such as content creation, posting, sharing, engaging, and many more. These repetitive tasks go on and on, but social media automation saves the day. Let's look at the top social media automation tools to take tedious tasks off your hands.
Rule Builder By Statusbrew
Statusbrew’s Rule Builder automates routine tasks and provides comment and engagement management tools. It helps brands improve their social media ROI by proactively removing unwanted and spam comments.
Key Features
Automate hiding, deleting, or disabling unwanted comments on both regular posts and dynamic ads
Set up multiple conditions and actions to automate their entire comment management workflow
Auto-routing of messages with buying intent and customer complaints to the appropriate team
Quick replies to improve your response time
Filters allow you to completely control the comment section. For example, you can automatically delete comments with irrelevant attachments, like memes or promotional images, or automatically translate comments into your preferred language for easier moderation.
ContentStudio
ContentStudio automates social media marketing activities such as content creation, scheduling, and publishing. It is the perfect tool for keeping your social media active without manual effort.
Key Features
Create content automation campaigns
Automate your content calendar
Bulk upload
Auto-generated headline variations
Re-post your most engaging content at set intervals
RSS Feed Integration
Drag-and-drop feature in the content calendar for easy rearrangement
Automate social sharing
Pricing:
Starts at $25 per user per month for 5 social accounts
Zapier
Zapier offers a versatile social media automation solution to improve the efficiency of your social media management tasks. You can connect various social media platforms and business tools to automate routine tasks.
Key Features
Wide range of integrations
Create automated workflows (Zaps)
Automate the scheduling
Upload and schedule multiple posts
RSS Feed integration
Set up alerts for brand mentions, keywords, or hashtags
Automate collection of data from social media
Approval workflows
Receive notifications for specific triggers
Multi-Step Zaps
Pricing:
Starts at $21 per user per month
Quso.ai
quso.ai is your social media co-pilot that automates social media management while helping you generate AI clips, blogs, threads, and more with AI video repurposing. You can connect your social media channels and schedule posts created from quso.ai or from anywhere else.
Key Features
AI Video Repurposing: Repurpose your existing videos into blogs, show notes, newsletter, and more
AI Video Clipping: Let AI create on-brand clips from your existing long videos
AI Content Planner: Plan your social media content and create a calendar view of your social media
Social Media Scheduling: Schedule and manage your social media with AI-generated captions and hashtags for your posts.
AI Video Editor: Add your own logo, fonts, and brand elements to your video to stay on-brand
Pricing:
Starts at $21 per user per month
Are You Using The Right Social Media Tools?
This is just a sample of what we understand to be the best social media marketing tools in this space to help increase your brand’s potential. You certainly don’t need them all. Using just a few of them will dramatically improve your work efficiency and performance optimization.
You may also decide to use different tools for different purposes, or you can pick one that includes a variety of features and use it on an ongoing basis. Either way, you should consider kicking off at least one tool from our list and seeing how it works for you!
