Social media customer service might seem like a terrifying, risky & even foolhardy prospect to many businesses on the surface, and there's a good reason for it.

Usually, people will reach out to your brand on social media if they have a problem or a concern with your brand or products.

If you end up in a bad or a poorly received public exchange, it could then turn public opinion against your company, and you will end up losing customers.

But the opposite scenario is equally real & has an even bigger potential.

If you can handle a customer issue on social and generate a positive customer sentiment, you can gain new customers and garner more interest in your brand.

And this is not just an empty statement. There are many well-known brands that are time & time again known for providing outstanding social media customer service.

In this post, we'll look at some amazing social media customer service examples & what makes them great at social customer service.

Starbucks - Just A Sip Away

Along with the infamous Pumpkin Spice Latte & Chai Tea, Starbucks is one such name that goes synonymous with excellent social customer service.

Starbucks was one of the first companies to truly embrace the concept of social customer service, and they have been at it since then. The company has perfectly embodied its motto of being modern, hip & empathetic in their social customer service strategy.

The company takes all customer complaints, feedback & queries seriously and is very quick in responding.

Their social media team is highly regarded for their quick & courteous responses, making it easy for customers to ask questions about store offers, drink menus, etc. & even raise complaints as well.

Even though they're a huge company, the company still prioritizes customer feedback & even has a dedicated website.

This open communication results in higher customer engagement and gives them valuable feedback to improve their drinks and services.

What We Can Learn From Starbucks

Starbucks is an excellent example of giving customers what they want before they complain about it. The company goes beyond solving problems & knows how to keep making their customers come back for more.

Netflix - And Chill?

Netflix is one of my favorite brands to follow on social media. The company has a stellar record of providing excellent customer service & customer interactions.

The company is super attentive and responsive when anyone reaches out to them with queries or concerns. And that's not it.

Their social team refrains from using the standard corporate language and knows how to speak in their customer's language.

Since social media is famous for sharing micro-entertainment stuff such as jokes, memes, etc., their social media engagement strategy is built around it.

Netflix and chill? No, really. pic.twitter.com/ezcZ7V0peN

— Netflix (@netflix) July 22, 2015

The result? Whenever Netflix responds with something funny or witty, the audience re-Tweet it, re-share it, making the company appeal even more.

What We Can Learn From Netflix

Netflix has struck a great balance where customers always feel they are at the center of the conversation, yet Netflix is the one that gets all the praises at the end.

Their approach of being witty, humoristic & clever might not work for every brand. Still, it has helped Netflix become a benchmark for customer-centric social media customer service.

Spotify : Not Just Great In Streaming

Spotify is one of the very few brands that has won an award (a Webbys) for its excellent social media customer support.

The company has a dedicated customer support handle on Twitter, which quickly jumps to rescue if a customer complains on Twiter.

And that's not it. After solving a customer problem, the Spotify Cares team sometimes includes a link to an appropriate song, ensuring the exchange with the customer ends on a positive & cheerful note.

Thanks. We'll get this reported. Great detective work! https://t.co/h4RjvZivok /SZ

— SpotifyCares (@SpotifyCares) August 21, 2019

What We Can Learn From Spotify

We often emphasize the fact that you can always turn around a conversation with a negative sentiment into a positive one.

Spotify excels at this but only since they are pretty responsive & quick. This gives Spotify leverage to steer the exchange positively after solving the customer's issue.

Nike: A True Powerhouse

Nike is an all-out powerhouse when it comes to social media. The brand is not only good at marketing on social but excels at social customer service as well.

Their customer service account on Twitter (@NikeService) offer support seven days a week and in seven languages (English, French, Spanish, Dutch, Italian, Japanese & German).

Whenever a customer mentions Nike's primary Twitter handle or complains about Nike products & services, @NikeService quickly jumps in to resolve customer queries.

The company also prefers taking customer complaints to a private medium such as Twitter DMs.

Their social team is exceptionally patient and ensures the customer feels heard & the issue is resolved as quickly as possible.

What We Can Learn From Nike

A nasty public exchange with an angry or frustrated customer can put your brand in s lousy limelight. Steering the conversation to a more private medium avoids a public fallout & lets you help the customer is the best way possible.

Also, ensuring every customer feels cared for should be a key priority of your social media customer service strategy.

TakeAway

You might be tempted to think that only these big brands can afford to dedicate time & resources for providing dedicated support, but that is not the case.

Setting up a smart social customer service strategy would allow you to do the same as well.

If you're starting, native tools such as Tweetdeck or Facebook Creator Studio would be enough to provide social support.

But if you're scaling up & need much more than what the native tools offer, i'd generally recommend Statusbrew.

Statusbrew's Social Customer Care tools make all your customer interactions seamless, personal, and efficient. All your conversations from Facebook, Instagram, Twitter, YouTuber, LinkedIn, GMB are synced & available in a unified inbox.

You can quickly reply to all your conversations with your team & even automate it. You are also able to calculate the ROI of your social support efforts with in-depth Engagement & Team reports.

Try Statusbrew for yourself, or book a free demo with us to understand how Statusbrew can work for your business.

Try For Free!

If you have a favorite brand that does social media customer service well, let us know in the comment section below.

Calling customer service departments & staying on endless holds is a thing of the past.

These days, customers are much more vocal & social media is one place where they can voice their complaints & frustrations with your brand publicly.

So if you're a social media manager, run an online store, or you just want to learn how to provide social media customer service, you've landed at the right place.

Since it would be hard to contain all the information in one article, I'll be putting up a series of articles that'll cover everything starting from the beginning.

All the articles will be linked here when they go live.

In this article, you’ll discover:

• What Is Social Media Customer Service?
• Is Social Media Customer Service That Important?
• How Do I Implement A Social Media Customer Service Strategy?
  
• How Do I Measure The ROI For Social Media Customer Service?

What Is Social Media Customer Service?

I remember the last time I had to reach out to a brand on Facebook when my sneaker order was all messed up.

Fortunately, the brand quickly responded to all my complaints and resolved the problem in a manner that didn't make me jump ship to another brand.

On bringing up this issue with a few friends & co-workers of mine, I discovered the experiences they've had with different brands on social has been less than ideal.

But it should be, right?

Social media customer service means using your social channels, be it Facebook, Twitter, Instagram, etc. to provide effective customer service & support.

Your customers & potential customers should be able to reach out to you on social channels for help & doubts - and get a reply (quickly!!).

Customer service is usually a passive field, where you, as a brand, will only respond when a customer query comes in.

But an effective social media customer service strategy entails a lot more!!

This can include things such as:

• Educational/Self-help knowledge center/videos
• Consistent Brand Awareness & Engagement before they become your customer
• Offering quick & personalized service on a social channel of their preference

The goal here would be not only just listen to complaints but rather to create a unique experience where the customers feel complimented.

At times when customer acquisition costs are so high, customer churn due to lackluster customer service is the last thing you need.

Is Social Media Customer Service That Important?

Let's say you own an electronic store & a customer walks in with a faulty piece of tech.

You wouldn't ignore that customer, right?

Now imagine a situation where the same thing happens on a social channel & you end up ignoring the customer.

And, there are hundreds of potential customers witnessing it.

So what are the consequences of poor customer service?

50% of customers say they would boycott a brand due to poor response on social.

And that's not it!

Failing to respond to a customer on social media can give you a 43% decrease in customer advocacy that affects your goodwill & word of mouth marketing.

Criticizing brands who don't actively respond on social is easy, but it's hard to identify the underlying causes.

It's certainly not enough to simply respond with a generic message, and sometimes even an unsatisfactory can have adverse effects on your brand.

So, you have to know how to respond. This brings us to our next part that is forming a social media customer service strategy.

How Do I Implement A Social Media Customer Service Strategy?

To form an effective social media customer service strategy, you need to first identify why your customer reaches out to you.

Is it because:

• They need help with a product or a service
• They have had a bad experience with the product
• They have a query regarding logistics
• Then have a general question about a product

Or

• They have a great experience with your brand/product
• They have a suggestion or an idea

I recommend creating a document where you jot down common scenarios of why a customer reached out to your brand on social media. Also, note down how you responded to retrospect on it later.

Here are some quick best practices as well that'll help you get started.

Respond To Everything

Every comment, review, post, message, check-in on your social media channels need to be acknowledged.

Avoid letting all these things go unanswered.

There's no doubt your customer wants to be heard; it's that plain & simple. So you'll have to ensure that you don't end up ignoring the customer.

If you're dealing with the same customer queries over and over again on your social, Statusbrew's Saved Replies can reduce your team's response time by saving you from typing out the same answers repeatedly.

Take It Away From The Public's Eye

Often you come across situations where a customer issue cannot be resolved publicly on social media. Also in any instance, if a customer's information is involved, you need to move the conversation to private communication.

The best way to handle such instances is to quickly acknowledge the customer query & then connect with customers on a private channel such a DM (direct message), email or a phone call, etc.

Keep A Track

Customers these days expect a brand to know who they are, what they have, along with insights on previous experiences with the brand.

Keeping track of all the interactions is extremely important, so you'll have to ensure all your systems are linked up.

Using a social media customer service tool can make this painless & help you handle the pressure with ease.

Statusbrew's Engage Inbox makes all your customer interactions seamless, personal and efficient.

All your conversations from Facebook, Instagram, Twitter, YouTuber, LinkedIn, GMB are synced & available in a unified inbox.

You can easily reply to all your conversations with your team & even automate it. You past conversation history with any customer is neatly placed and always available via the Contact Sidebar.

How Do I Measure The ROI For Social Media Customer Service?

To justify the amount of time, resources, staffing & initial investment, you'll need to know how you can measure the ROI for providing social media customer service.

Social engagement reports, leads generated, customer feedback scores are excellent measures of the times & resources spent on developing social media customer service for your business.

If you have a social media customer service team, generating a report that shows how responsive they are along with their performance is another way for calculating success.

Statusbrew's Team Reports allows you to understand how individual users are handling customer queries across the brand.

Try Statusbrew for yourself, or book a free demo with us to understand how Statusbrew can work for your business.

Try For Free!

Wrapping UP

The point of this article is to stress the importance of social media customer service for your brand & how you can lay down the first steps of forming an effective social media strategy.

You need to understand why it's important for your brand to have a strategy in place along with its benefits and consequences.

The role of social media customer service can play a big part in the success of your brand in the long run.

What's Next

Without the right tools at your disposal, executing your social media customer service strategies can be a difficult task.

To help you in your search for the best social media customer service tools, we'll be shortly putting up a list of the best social media customer service tools for businesses of all sizes.

It's now time to start working on your social customer care strategy. If you already have one up and running, let us know what's worked in the comments below.

With all the competition for consumer attention on web, it takes more than just creative content to rivet eyeballs. Visuals are one of the convincing ways to tell a rich story at a glance.

Whether it’s a brand promotion update, a news update or simply any update representing your business, visual content rules the social media landscape.

According to a study by Skyword,

The total views of a piece of written content increase by 94% when visual content like images or videos is embedded.

Images when adequately designed are the key to making your social media posts stand out and get noticed. However ensuring your visuals look perfect is no simple task since social media platforms are regularly changing their guidelines on optimal display sizes -- from cover photos, to timeline images, to profile pictures.

That’s why we've put together this updated guide on social media image sizes 2020, providing all the specific dimensions and a few quick tips to help you optimize your images on various social networks.

Let's go exploring the social media image sizes! Jump to the following categories to navigate to the specific social media image sizes and dimensions to create the best images for your social networks:

• Facebook Image Sizes | Infographic
• Twitter Image Sizes | Infographic
• Instagram Image Sizes | Infographic
• LinkedIn Image Sizes | Infographic
• Pinterest Image Sizes | Infographic
• YouTube Image Sizes | Infographic
• Tumblr Image Sizes | Infographic
• Downloadable Infographic and PDF

Facebook Image Sizes

A picture speaks a thousand words, and that stands true in case of Facebook as well. In the very beginning, Facebook was all about text and links. But with time, photos have become an integral part of the site's appeal.

High-quality right sized images on Facebook are capable of compelling people to view and engage with your Facebook posts. So whether you're using Facebook pages for marketing or simply trying to post photos for friends and family, here are dimensions to create the best, high quality engaging visual elements on your Facebook page.

Image Sizes and Dimensions

• Facebook Cover image: 820 x 312 px | maximum 100 KB
• Facebook Profile image: minimum 180 x 180 px
• Facebook Shared image: 1200 x 630 px
• Facebook Highlighted image: 1200 x 717 px
• Facebook Event image: 1920 x 1080 px
• Facebook Stories: 1080 x 1920 px
• Facebook Link image size: 1200 x 630
• Facebook Video size: 1280 x 720
• Maximum Facebook video length: 240 minutes
• Facebook Ad size: 1200 x 628
• Facebook Video ad size: 1280 x 720
• Facebook Story ad size: 1080 x 1920
• Facebook Group cover image size: 1640 x 922
• Facebook Messenger image ad size: 1200 x 628
• Supported image file types: JPG, GIF or PNG

Facebook Image Sizes Infographic

Twitter Image Sizes

Ever since it's inception, Twitter has been customer's most preferred platform that they often use to discuss about the brands they like or dislike. One bad image choice in this turbulent world of Twitter, and it will decrease your brand's appeal among your customers -- will make or break your brand in an instant.

So it’s not the place for mistakes when posting. Make sure, any image you put across Twitter is optimized, according to our image guidelines. However, before we jump on to the Twitter image dimensions, let us understand a few common forms in which Twitter images could be shared:

Profile picture - This is going to be the round photo representing you or your brand on Twitter. Your profile photo will not only appear on your timeline, but it will also appear when you send out the tweets, comment on posts or retweet someone else's content.

Cover media - Your cover photo will only appear on your Twitter timeline. The image appears much larger than the profile picture, giving businesses a bit more space to represent their brand.

Tweet media - Your tweets can be built upon with up to four pictures.

If you're unsure which image dimensions and formats to use for the above images, stick to the following recommendations:

Image Sizes and Dimensions

• Twitter Profile photo: 400 x 400 px | maximum 2 MB
• Twitter Cover photo: 1500 x 500 px | maximum 5 MB
• Twitter Timeline photo: 1024 x 512 px
• Twitter Header size: 1500 x 500
• Twitter Card image size: 1200 x 628
• Twitter Video size: 720 x 720 (square), 1280 x 720 (landscape), 720 x 1280 (portrait)
• Twitter Video length: 140 seconds maximum
• Twitter Ad size (image): 800 x 428
• Twitter Ad size (video): 720 x 720 (square), 1280 x 720 (landscape), 720 x 1280 (portrait)
• Supported image file types: JPG, WEBP, GIF or PNG

Twitter Image Sizes Infographic

Instagram Image Sizes

Since visual content is the lifeblood of Instagram, you'll want your presence on this channel to match that foundation, particularly in terms of quality. What's more, with about 1 billion monthly active users, you'll want to put your best self forward.

But how to make your visual content stand out from the rest on Instagram?

The best thing you can do is utilize high-quality, optimized images. Here’s everything you need to know about optimizing your images for Instagram:

Image Sizes and Dimensions

• Profile picture: 180 x 180 px
• Image thumbnail: 161 x 161 px
• Shared photo: 1080 x 1080 px
• Shared video: 1080 px wide
• Instagram stories: 1080 x 1920 px | maximum 4 GB
• Minimum Instagram video sizes: 600 x 600 (square), 600 x 315 (landscape), 600 x 750 (portrait), 600 x 700 (Carousel video dimensions)
• Maximum Instagram video length: 60 seconds
• Minimum Instagram image ad size: 500 pixels wide
• Instagram Photo thumbnails: 161 x 161
• Instagram Ads size: 1080 x 566 pixels (landscape), 1080 x 1080 pixels (square)
• Instagram IGTV video size: 1080 x 1920
• Supported image file types: PNG or JPG

Note: For profile picture, you will see 110 x 110 px size on the mobile app. However, on a web browser, the Instagram resolution is slightly larger. This is why it is best to have bigger image sizes, around 180 x 180 pixels.

Instagram Image Sizes Infographic

LinkedIn Image Sizes

Despite the fact LinkedIn is not a social network focused on sharing photos, it’s still important to use the correct image sizes, so they don’t display pixelated or distorted to your professional contacts.

Learning about the correct image sizes on LinkedIn won't just assist you with protecting your profile’s image and transmit professionalism, it will likewise enable you to improve the engagement.

Let's start with sizes and dimensions for visual elements on your LinkedIn page:

Image Sizes and Dimensions

LinkedIn Company pages:

• Company logo size: 300 x 300
• Company cover photo size: 1536 x 768
• Dynamic Ads size: 100 x 100 (company logo)
• Sponsored Content image size: 1200 x 627
• Hero Image size: 1128 x 376
• Company Banner image: 646 x 220
• Supported image file types: PNG, JPG or GIF
• Slideshare file size limit: 300 MB

LinkedIn Personal pages:

• LinkedIn Profile picture size: 400 x 400
• LinkedIn Background photo size: 1584 x 396
• LinkedIn Post image size: 1200 x 1200 (desktop) 1200 x 628 (mobile)
• LinkedIn Link post size: 1200 x 628
• LinkedIn Video size: 256 x 144 (minimum) to 4096 x 2304 (maximum)
• Maximum LinkedIn video length: 10 minutes

Tip:- You can use templates by Venngage for creating awesome banners and designs for all your LinkedIn posts!

LinkedIn Image Sizes Infographic

Pinterest Image Sizes

Just like images rule the world of other social media platforms, they’re the supreme rulers of the Pinterest landscape as well.

Thus, it has become essential to optimize your Pinterest photos. However, ensuring your Pinterest pictures look flawless isn't as simple as it seems to be. I can understand how frustrating it could be when you design something, and it looks so perfect on your computer, but when you put that image on your Pinterest account, it's just a mess!

Here we've put together the image sizes to help you create pins that are out of this world:

Image Sizes and Dimensions

• Pinterest Profile image: 165 x 165 px | maximum 10 MB
• Board Board display image: 222 x 150 px
• Pinterest Standard Pin size: Vertical images 1000 x 1500
• Pinned image preview: 236 px
• Supported image file type: PNG, JPG or GIF
• Pinterest Video specs: square (1:1) or vertical (2:3, 9:16) Length: Minimum 4 seconds, maximum 15 minutes
• Pinterest Promoted Video: square (1:1) or widescreen (16:9) Length: Minimum 4 seconds, maximum 15 minutes
• Pinterest Promoted carousels: 2-5 images per carousel, aspect ratio: 1:1 or 2:3

Pinterest Image Sizes Infographic

YouTube Image Sizes

Videos are trending right now, and since they'll remain as such for years to come, YouTube is an incredible platform that more businesses should be using.

While a lot of businesses have strongly optimized their Facebook, LinkedIn and Instagram profiles, a lot of companies fail to optimize their YouTube profiles. Luckily, making your YouTube channel look incredible isn’t too difficult.

If you want to make your YouTube channel look great, there’s one tactic you can use to make that possible: use better images. Here, we’re going to discuss everything you need to know about YouTube ideal image sizes and dimensions:

Image Sizes and Dimensions

• Channel header image: 2560 x 1440 px (for desktop), 1855 x 423 px (for tablets), 1546 x 423 px (for smartphones), and 2560 x 1440 px (for TV)
• YouTube Display ads: 300 x 250
• YouTube Overlay ads: 480 x 60
• YouTube Companion banner ads: 300 x 250 pixels
• YouTube Skippable video ads length: 6 – 20 seconds
• YouTube Non-skippable video ads length: 12 seconds to 3 minutes (30 seconds is recommended)
• YouTube Channel profile photo: 800 x 800 px
• YouTube Video Thumbnail: 1280 x 720 px
• YouTube Supported image file types: PNG, JPG, GIF or BMP

YouTube Image Sizes Infographic

Tumblr Image Sizes

Tumblr's a social media platform that lets you connnect & share content with people having similar interest. You can post text, photos, videos, GIFs, live videos, audio, and more.

Tumblr Image Sizes and Dimensions

• Tumblr Profile photo size: 128 x 128 pixels
• Tumblr Image post: 500 x 750 pixels
• Tumblr Supported Image file types: JPG, GIF, PNG or BMP image is recommended
• Tumblr Image size: cannot exceed 10MB
• Tumblr Animated GIFs size: must be under 1 MB and max at 500 pixels

Tumblr Image Sizes Infographic

Infographic

Here's a detailed infographic on social media image sizes 2020.

Facebook lets you hide a particular post from your timeline and then bring it back later.

While hiding a post on Facebook is just a single click away, bringing back or unhiding a post can be a challenging task.

In this article, we have written down the steps that you need to follow to unhide posts on Facebook on desktop as well as on Android/iOS.

If you wish to learn how to unhide a comment on Facebook, check out our article on how to hide comments on Facebook & Instagram.

Why Should You Unhide A Post On Facebook?

Often, hiding a piece of content on social is a lot better option than getting rid of it permanently. Hiding a post allows you to get back at it at a better time or as you deem it necessary.

There are certain situations where you might need to unhide a Facebook post:

• It happened accidentally: Since hiding a post on Facebook is just one click away, sometimes a post can get hidden on accident.

• You changed your mind: We're frequently greeted with posts on our timeline from our friends or family that can sometimes seem a bit surprising or awkward. While the first instinct is usually to remove the content, you might want to bring it back after some consideration.

• It was date sensitive: There are certain memories or events that you might prefer not to draw attention towards at a particular time. Afterward, you might want to give them a spot again on your timeline.

How To Unhide A Post On Facebook?

Here are the steps to unhide a post on Facebook on the desktop. This will take you less than a minute.

• Make sure you're logged in to your Facebook Account

• Now locate the Activity Log button & click on it

• Inside the Activity Log page, click on "Hidden From Timeline."

• Now click on the button shaped like a circle with a line through it besides the post you want to unhide

• From the drop-down menu, click on Allowed on timeline

How To Unhide A Post On Facebook on Android/iOS?

Here are the step to unhide a post on Facebook on iOS,

• Open the Facebook app on your phone

• Tap on the hamburger menu icon in the bottom right corner and tap on settings

• Scroll down to "Your Facebook Information" section & tap on Activity logs

• Select filters from the top & tap on Categories

• Now select "Hidden From Timeline" & tap on the three-dot menu beside the post you want to unhide and select "Show On Timeline."

To unhide a post on Facebook on Android, follow the below-mentioned steps,

• Open the Facebook app on your Android device

• Now Tap on the hamburger menu in the top right corner and tap on settings

• Scroll down to "Your Facebook Information" section & tap on Activity logs

• Select filters from the top & tap on Categories

• Now select "Hidden From Timeline" & tap on the three-dot menu beside the
  post you want to unhide and select "Show On Timeline."

You'll now be able to easily unhide a post on Facebook no matter what device you're using. You can now resort to hiding a post temporaily whenever the need arises instead of deleting anything permanently.

Social media acts as an excellent resource for people looking to buy a house and has a significant influence on every step of a buyer's decision-making journey.

There were times when yard signs and newspaper ads were enough to flip houses. However, with the rapid advancement in technology, buyers these days are much more aware and are actively looking for properties online.

It's unlikely for buyers to put down the deposit by just looking at some Facebook posts or tweets. But having a rock-solid social media strategy can get you amazing results.

In this blog post, we'll take a look at:

• Why do real estate businesses need to be on social media?
• How to craft a social media strategy for real estate?
• What is the importance of social media management for real estate?

Jump directly to our key takeaways section to get a crash course on social media marketing for real estate.

Why Do Real Estate Businesses Need To Be On Social Media?

It won't be an understatement to say that social media has revolutionized the real estate business.

"77% of realtors actively use social media for real estate"

Social media has turned out to be one of the best possible ways for realtors to connect with potential buyers and grow their business online. Some of the key benefits of using social media for real estate are:

• Cost-Effective Reach
• Targetted Advertising
• Brand Reinforcement
• Customer Relationship Management (CRM)
• Instant Engagement

Real Estate Case Study That Shows The Power Of Social Media

San Francisco based real estate group, The Costa Group, witnessed an increase in engagement on Instagram by 496%. With the help of a massive redesigning of The Costa Group's Instagram feed by Studio Lavi, the real estate business witnessed an 8,000% increase in their followers and an increase of 496% in engagement.

By developing an organic targeting strategy via Instagram's direct messaging, The Costa Group closed more than $750,000 worth of real estate deals. Here's how you can create an effective social media strategy for your real estate business.

How To Craft A Social Media Strategy For Real Estate?

These days, it's hard to stand out and get your message to the potential customer. Thus crafting a social media strategy that is two-fold and caters to both sellers and buyers is important.

Follow these six steps to craft a social media strategy for your real estate business.

1. Research Your Customer's Persona
2. Define Your Social Media Goals
3. Identify The Best Social Media Networks For Real Estate
4. Create High Quality Content
5. Pick A Target Audience And Advertise Smartly
6. Analyze, Optimize, And Repeat

1. Research Your Customer's Persona

Create separate personas for both buyers and sellers since they have distinct preferences for how they would like to buy or sell a property.

The key is to start broad and then generalize a lot.

Start by gathering information for your persona creation and identify their age, income, lifestyle, etc. Give your persona a personality and segment the customers into 3-4 core personas. Define their needs and goals and learn their problems and challenges that can act as a dealbreaker when flipping a house.

Questions like these can help you define your buyer persona:

• How much are they generally spending?
• How much home-owning experience do they have?
• What internet channels they spend the most time on?

Ask questions similar to these to define your seller persona:

• Are they moving to a new city?
• Are they looking to buy a bigger property?
• Are they aware of the asking price their home will sell for?

2. Define Your Social Media Goals

SMART goals help you stay motivated by giving you the ability to track your progress.

Let's say you want to increase your GCI (gross commission income) by $550,000 from social media. Here's how you can breakdown your target into SMART goals and achieve this milestone.

Specific: Every social media real estate business goal you set should be clear, simple, and precise.

For ex: Increase $550,000 in GCI by focusing on a relationship-based strategy and close 50 deals at an average price of $400,000 with an average commission of 2.75%.

Measurable: Set social media goals that have metrics and KPI's. Track the number of appointments completed, contracts signed, deals closed, commissions received and income sourced.

Attainable: Set goals that are challenging enough to push you to your limits, but also are practical enough to accomplish.

Relevant: Setting goals that matter to the current state of your business efforts is important.

Time-Bound: While setting a goal of increasing your GCI by $550,000 is ambitious, giving it a deadline to accomplish it in a month, six months or a year will help shape the activities you will do today.

3. Identify The Best Social Media Networks For Real Estate

Each social media network requires an investment of time and money. Identifying the best social media networks for your business ensures that you are channeling your efforts towards maximizing the R.O.I.

Facebook for real estate

Facebook works best for connecting with current and potential clients and can be the overall best platform for your real estate business.

With Facebook's built-in business tools, real estate businesses can publish listing-related updates, directly book appointments, and even communicate with customers and curate reviews at a single place.

a. Set up a Facebook page

Avoid using a personal Facebook profile for real estate marketing. Set up a business profile that looks professional, and use features like contests and analytics to grow your profile.

Follow these tips to stay ahead with your real estate Facebook page.

• Cover photos - Update your cover photo frequently and use it to highlight the new properties you have for sale.

• Create tabs- Add a tab to your Facebook page that highlights the latest listings.

  

• Respond to Comments - Respond to comments posted on your page, good or bad, and do so actively. This tells your current and potential clients that you are actively engaging and paying attention.

b. Facebook groups for real estate

Find real estate Facebook groups that pertain to your local area of interest. Join such groups and establish yourself as an area expert by answering user queries, sharing news and advice, and connecting with other group members.

You can even start your own real estate group on Facebook like "First-Time Home Buyers in Lousiana" or "Home Sellers in Fresno, California" and attract interested users.

c. Facebook Marketplace for real estate

Facebook has recently expanded the real estate listings section on its Marketplace in an attempt to take on Craigslist, eBay, etc.

"Marketplace is a popular place for people to look for a home to rent." - Bowen Pan, product manager at Facebook.

Benefits of using Facebook Marketplace for real estate:

• A consolidated location for property listings
• Direct and immediate communication from potential clients
• Include links to your website for the listing

Instagram for real estate

Instagram can be used to share captivating and high-quality visuals for your listings.

"Instagram stories are actively used by realtors to share updates related to new properties and open houses"

With the network's user-friendly features like hashtags and 15-second story updates, Instagram can also be used to bring in more leads.

Follow these tips to use Instagram for real estate.

• Make yourself discoverable - Set up a business account, optimize your bio, and include your website link and contact information such as your office phone number, email, and address.

• Real Estate Hashtags - One of the best ways to get found on Instagram is to use popular real estate Instagram hashtags. For ex: #Homeforsale, #Broker, #Househunting, etc.

• Direct Messaging - Use Instagram D.M.s to follow-up with new leads and potential customers.

Related: Ultimate marketer's guide to use hashtags in 2019

YouTube for real estate

Publishing high-quality videos on YouTube can give you an edge in the real estate market. Set up your real estate channel on YouTube to showcase properties. Talk about the neighborhoods in which your properties are located and give prospects a real sense of the area.

With over 500 thousand subscribers on YouTube, New York-based realtor Ryan Serhant is a fantastic example of how to do real estate marketing on YouTube.

From posting his daily routine to videos of luxury apartments, Ryan has crafted a valuable space on YouTube that regularly brings huge benefits for him and his business.

Trulia

Real estate businesses in the U.S. can use Trulia to connect with new buyers and sellers. While Trulia isn't strictly a social media platform and more of a listing site, the Trulia voices section allows you to have interaction with community members comprising of the potential customer.

Establish yourself as an authority on Trulia Voices by answering people's questions about the home buying process and build trust within the community.

Zillow

Zillow is a leading real estate and rental marketplace, sharing similarities with Trulia. Zillow's Discussions forum is another place where you can boost your brand's awareness and authority by answering buyer questions and providing support.

Building up authority and trust for your real estate business on Trulia and Zillow can help strengthen your brand's reputation and bring in more leads and clients regularly.

4. Create High Quality Content

With the level of saturation in real estate, it's essential to stand out on social media and give people something that improves your credibility and brand values. But make sure to comply with fiduciary rights and avoid publishing any content that goes against it.

Written content

The majority of real estate businesses stick to just advertisements and listings, but the catch is that no one wants to scroll past a deluge of ads. Instead:

• Share your brand's story and tell people why you are passionate about real estate
• Explain how you got started in the industry and let people know who works in your company
• Share customer stories describing the problems they faced and the challenges they overcame
• Describe locations and the list of services and facilities in each geographical area
• Ask people questions and give your expert answers in a F.A.Q. Page

Create personalized content for customer persona that you defined earlier, and whether you create social media posts, articles, ebooks, or even newsletters, always consider how it fulfills the needs of a specific persona.

Stand out visually

Properties or listings with professional real estate photos are more likely to be viewed on social media than properties that have no pictures or have poor quality photos.

Here are some tips to stand out visually:

• Hire a professional photographer to post high-quality photos of properties
• Share staff photos, pictures of events, and show people your brand values
• Put out slideshows that are perfect for how-to content, market information, and serves as quick guides for buyers

Video content

An exciting and engaging video of the homes and properties that you're selling will pique buyers' interest and make them more likely to reach out to your real estate business.

Take a look at this listing video from the New York-based high-end real estate brokerage firm Bespoke Real Estate that gives a detailed overview of the property.

Here are some tips for creating video content for your real estate businesses:

• Create videos of the neighborhoods to give prospects a real sense of the area
• Use drones to highlights property features and neighborhoods
• Provide scenic, compelling photos and videos for your listing
• Use different angles to highlight the USP of the properties

5. Pick A Target Audience And Advertise Smartly

Take advantage of the paid social media marketing to counter the decline in organic reach.

Here are some tips for creating stunning ads that will help you bring in more leads.

• Use the location, demographics, interests, and behavioral targeting options
• Use carousel ads to show multiple properties (or even multiple rooms of a single property)
• Be transparent in your ad copy to build customer trust
• Plan ahead to up your ad budget during peak times
• Use testimonials and reviews to instill confidence in your services

Here is an example of a real estate ad by Boston Proper Real Estate, that is quite simple to look at but yet has detailed information about everything a buyer would be interested in.

6. Analyze, Optimize, And Repeat

After you've worked hard enough on creating listings, setting up your Facebook and Instagram pages, and have been running ads, now is the time to understand what's working for your real estate business.

All the efforts and resources you've put on marketing your real estate business on social media mean little without data to back it all up.

Therefore, it is crucial to measure your progress on social media and then tweak social media strategy accordingly for better results.

Set KPIs (key performance indicators) to measure the results of your social media strategy.

• Increase website traffic
• Raise follower count
• Generate more contact form submissions
• Produce more property inquiries or sales
• Improve engagement rates

Related: 5 content marketing objectives and KPI's to measure in 2019

What Is The Importance Of Social Media Management For Real Estate?

Social media is a culmination of moving bits and pieces, and more often than not, a considerable amount of your social media efforts can go in vain.

Social media management for your real estate business allows you to save time and generate & measure the R.O.I.

Why Do You Need A Social Media Management Tool

Having a social media management tool in place that helps you keep a tab on things that matter the most for your business.

Here are some of the benefits of using a social media management tool for real estate.

1. Manage multiple social accounts
2. Ensures you never miss something important
3. Organize conversations
4. Schedule posts ahead of time
5. Monitor keywords for leads and valuable information
6. Analyze your results
7. Gives you more time for real-time engagement
8. Makes uniformity and consistency easier

Real estate businesses looking to grow online can use a social media management tool like Statusbrew.

• With Statusbrew's Publish feature, teams can create and publish listings for different social media platforms at a single place.

• Use inbuilt Audience Targeting feature to select specific user sets who will be able to see your posts and use the Boost Post feature to improve your reach on Facebook.

• Manage all the inbound messages (mentions, comments, reviews, etc.) with ease in our Engage inbox. Filter the conversations from different sources and set conversation priorities accordingly. Run ad campaigns and set moderation rules to hide & delete Facebook ad comments automatically.

• Keep a repository of all your high-quality property photos and videos at a single place in our Asset Manager and eliminate the pain of searching through multiple folders for a single picture every time.

• Create customized reports for everything you need to track - from sent message performance to audience changes, to engagement, add your branding and present them as you want.

Try Statusbrew for yourself, or book a free demo with us to understand how Statusbrew can work for your real estate business.

Try For Free!

Key Takeaways

Here are some of the key takeaways that you can go through to get started with social media marketing for real estate.

• Benefits of using social media for real estate are instant engagement, targeted advertising, and brand reinforcement.
• Crafting a social media strategy that is two-fold and caters to both sellers and buyers is important.
• Research your customer's persona to understand your prospective customers and tailor content accordingly.
• Set S.M.A.R.T. goals for your real estate business.
• Set up a Facebook page, join local real estate Facebook groups, and use Facebook Marketplace for your real estate business.
• Make yourself discoverable on Instagram by optimizing your bio and using popular real estate hashtags in your posts.
• Set up your real estate channel on YouTube and give your prospects a real sense of the properties and surrounding area.
• Stand out on social media by creating high-quality content that improves your credibility and brand values.
• Take advantage of the paid social media marketing and advertise smartly to your target audience.
• Measure your progress on social media and tweak your social media strategy accordingly for better results.
• Use a social media management tool like Statusbrew to eliminate the everyday hassles of social media and channel your efforts to keep a tab of things that matter the most for your real estate business.

Statusbrew is an all in one social media management tool that supports Instagram, Facebook, Twitter, YouTube, Linkedin, and Google My Business.!

Instagram has witnessed unprecedented growth in the last few years.

It has arguably become the go-to platform for people to share and discover new products, destinations, and experiences.

This presents an incredible opportunity for businesses, be it major brands or local mom & pop shops, to reach their target audiences and drive more sales.

"200 million Instagrammers visit at least one business profile daily"

In this guide, we'll break down the steps for businesses to set up shop on Instagram.

• September 2020 Update - Instagram Shop
• What Do We Mean By Selling On Instagram In 2020?
• Your Introduction To Instagram Shopping
• How To Create Shoppable Instagram Posts?
• How To Create Shoppable Instagram Stories?
• 5 Tips For Selling Products On Instagram

Keep reading, or jump to a section of your choice.

September 2020 Update - Instagram Shop

Instagram is now becoming really serious about exploring the e-commerce aspect of the platform. Here are the most important updated Instagram is testing and partially releasing in the USA and across the globe to make shopping on Instagram mainstream.

Shop Tab On Main Navbar

This is a big one. Instagram is testing a Shop tab in the main nav bar at the bottom of their app. This is huge because it confirms two big facts:

1. Instagram is serious about e-commerce
2. Huge changes are on the way

There have been multiple versions of this test that have been reported. Here’s how Instagram might look in the coming weeks.

Instagram Checkout Rollout

Initially, Instagram began testing the checkout feature with 26 brands in the USA. This was a closed beta group with brands such as Zara, Nike, & more. Starting from September 2020, the checkout feature is being made available to more and more brands. You can get more details here on the @shop Instagram handle.

View this post on Instagram

“In 2014, our senior year of college, we sold 20,000 pairs of socks pretty much out of our backpacks,” says Taylor Offer, who, with friend Parker Burr, officially founded clothing line @feat in 2015. “Our whole thesis was if we could sell socks at $10 a pair to college kids, then there might be something here,” he says. 🧦 And while the California-based duo still makes fun, bright socks, these days @feat is best known for its high-quality hoodies. “To get to the next level, we realized we had to make a premium product and really focus on it,” says Taylor. “You always need a good, solid hoodie.”

A post shared by @shop (@shop) on Sep 30, 2020 at 9:16am PDT

A key thing to note is that Instagram has proposed to charge 5% or $0.40, whichever is maximum, per shipment. Read More

Shopping On Live

Now, you can tag your products in live streaming on Instagram. The products you select can be seen pinned on the bottom of the screen so your viewers can go buy them. Here’s how you can do it:

• Tap the camera icon on the top left in Instagram mobile app.
• Toggle to Live at the bottom of the screen.
• Tap Shopping icon.
• Select the product(s) or collection you want to feature.
• When you’re ready, tap live shutter button.

What Do We Mean By Selling On Instagram In 2020?

Before Instagram got serious about it's commerce aspect, businesses had the option of either paid advertising or influencer marketing. But with the launch of shopping on Instagram, brands can now do much more to generate direct sales from the platform.

Brands can now tag products directly in posts and stories and lead customers directly to the item they want to purchase within the app. And, with the release of the "checkout" feature last year, users no longer have to leave Instagram to buy products from their favorite brands.

Your Introduction To Instagram Shopping

Let's take a good look at what Instagram shopping is and how brands are using it to drive sales on Instagram.

Instagram has added a lot of new features that have laid the foundation for an Instagram Shopping Platform. Let's take a look at the Instagram Shop tab in the explore section that helps brands audience discover new products from their favorite brands.

Instagram Shopping Platform integrates with your existing product catalog and tags into your feed to create a seamless shopping experience for your followers.

After integrating your product catalog with your Instagram page, your followers would be able to purchase products directly from your page by simply clicking on the shopping bag icon.

Understanding Instagram Shoppable Posts With An Industry Example

Let's take an example of the popular clothing brand Zara who has created a subtle yet effective shopping experience for its followers on Instagram.

"130 million Instagrammers tap to reveal the product tags in shopping posts each month"

The company regularly shares shopping enabled posts, and a simple tap on the photo highlights the tagged products in that post. These posts are different from the regular posts and are identifiable by Instagram's shopping bag icon in the top right corner.

You can tap on "view products" to view all the products tagged in the post and click on any one of them to view additional product details.

If you're interested in purchasing the product, click on "View on Website," and you can complete the purchase.

If you want to see all of Zara's shoppable posts, click on the shopping bag icon and scroll down.

Now that you've seen how other brands are taking advantage of the Instagram shopping platform, let's take a look at how you can do the same for your business.

How To Set Up Shoping On Instagram?

To begin selling your products on Instagram, you'll have to follow the below-mentioned steps.

1. Set Up A Business Profile

Since only businesses are allowed to sell products on Instagram, you'll have to set up a business profile. Fortunately, it's an easy process and you can "follow these steps" to set up your business profile.

2. Connect Your Product Catalog To Instagram

After you've set up a business profile, it's time to connect your Facebbok product catalog with Instagram. Follow these steps to "set up and connect your product catalog".

The products in your catalog are the ones that you can tag in your posts and Stories.

Additionally you can check out "this article" by Facebook to add a shop section for your brand's profile page.

3. Get Your Instagram Shopping Account Approved

After you're done with connecting your product catalog with Instagram, you need to get your Instagram shopping account approved.

You'll have to "comply with these guidelines" in order to get your shopping account approved.

If your profile complies with the mentioned guideline, Go to your profile's settings, tap on Business, and then tap on Instagram Shopping. Follow the steps mentioned on-screen to make sure everything is good to go and submit your account for review.

Usually, the process takes a few days, and you will receive notifications from Instagram when you're approved. You then need to then set up shopping by going to your Instagram settings.

How To Create Shoppable Instagram Posts?

Now that you've set up your Instagram shopping profile let's see how you can create shoppable posts and tag products to photos.

1. Begin Creating An Instagram Post

Like any other regular Instagram posts, begin with uploading images and adding a caption to it.

Once you're done writing the caption, select "Tag Products." This option will appear below "Tag People" only if you have shopping enabled on your account.

You can now tag up to five items per image, or up to 20 if you are sharing a carousel post.

2. Add Your Products

Instagram will automatically pull the products from your product catalog that matches the words you type so that you can easily tag any product that you've added in your catalog.

3. Share Shoppable Posts

Once you're done adding products to your post, the only thing left is to share the post with your followers. Click on share, and the post tagged with products will appear on your Instagram feed with a little shopping bag icon in the top-right corner.

You and your followers will be able to see all shoppable posts you've shared at a single place by clicking on the Shopping bag icon on your profile.

How To Create Shoppable Instagram Stories?

Profiles that are approved to use Instagram shopping can add one product sticker (with customizable text color) to any Instagram story.

Any customer that taps on the product sticker will be taken to the same product details page they would see if they tapped on a shopping post in their feed.

On this page, they can see additional product images from your catalog, product details, similar items, and a link to your mobile site to make a purchase.

To start creating shoppable Instagram stories,

• Add a Picture or a video in Instagram Story composer

• Tap on the sticker icon in the upper-left corner and select the product option

• Tag your item (only one per Story). As with a post, you'll be able to find any item in your product catalog by typing its name

• Tagged items in your Stories can be identified with a shopping bag icon. Users can tap the icon to view the full product details and tap on it to go the product page

5 Tips For Selling Products On Instagram

Now that you're all set to use the Instagram shopping platform to create shoppable posts and stories, here are some of the tips that can help you maximize your efforts and drive more results.

1. Always Make Sure To Attach Tags To Correct Products

The items that you can tag in your Instagram shoppable posts must be items in your product catalog. If you have a lot of items that have similar names, make sure that you are tagging the right ones!

Try creating a naming system that helps you quickly identify each product.

2. Tag Multiple Products In A Single Post

Since we don't recommend you create an Instagram feed for your brand that is filled with just product posts, you can add multiple items in a single post for increased chances to catch your customer's eye.

We also recommend maintaining a balance between shoppable posts and other content. Doing so will ensure that your followers are consistently engaged with your brand day-by-day.

Using a social media management tool like Statusbrew, you can put together a Social Media Content Calendar that will ensure a healthy mix of content going out via your brand's handles.

3. Benefit From The Right Hashtags

If you use hashtags effectively, you can boost the visibility of your shoppable posts and reach new customers.

Take a look at our Instagram Hashtag marketing guide to effectively use hashtags for your Instagram shoppable posts.

4. Mantain A High-Quality Product Portfolio

Since Instagram is "the visual platform," creating eye-catching, high-quality product posts is a must.

If you tend to push out low-quality visuals at the expense of pushing out a lot of product images, odds are your followers won't click on them.

It's essential to maintain a library of high-quality product images & videos.

Statusbrew's Asset Manager allows you to store all your images and videos at a single place. You can directly schedule a post with a saved image by just clicking on it.

5. Monitor Your Sales Performance To Fine Tune Your Strategy

Lastly, you'll need to track the performance of your product posts to fine-tune your Instagram strategy.

Statusbrew's comprehensive reporting makes it easy to track your paid and organic campaigns all in one place, including all the insights for your Instagram stories.

Try Statusbrew Today!

With Statusbrew, you can schedule posts and stories to Instagram, easily engage the audience, measure performance, and connect all your other social media profiles.

Instagram has been the most versatile social media platform ever. It has evolved from a simple photo-sharing app to a media & content powerhouse. After its acquisition, Facebook has made sure to transform Instagram into an ad serving money making machine. They have achieved it by both adding new features, and refining content delivery.

While this journey seems fascinating and case study worthy, it has been a nightmare for brands and social media managers. With every new feature and every algorithm update, almost every social media strategist has to update their content calendar and adjust to the changes.

Do you want to know how to fix Instagram reach after the August 2020 update?

Instagram algorithm calculates these 6 metrics to determine content delivery:
Recency, Frequency, Following, Usage, Interests, Relations.

In this article, we are going to cover everything that Instagram has changed with the update in August 2020 along with tips about the new algorithm. We’ll share our insights about how you can use this opportunity for your brand to reach a larger audience and engage with your customers.

Everything New With Instagram In August 2020

Just when TikTok landed itself into controversies worldwide, Instagram acted quickly and made quite a lot of changes to the app to capitalize on the opportunity. Along with the introduction of 15 sec and 30 sec Reels, there have been many changes to the app. Here’s a quick summary of all the changes Instagram introduced since August 2020.

• Introduction of Reels
• Reels tab in the bottom bar
• Suggested posts
• Larger Stories icons
• Accounts filters
• Shop rollout in the USA

How To Fix Your Reach On Instagram

With the addition of the new features and changes in the content delivery on Instagram, there have been fundamental changes to the algorithm. Understanding these changes is very important for every marketer. Without the basic understanding of the way the Instagram algorithm works, it is really hard for your content to reach its maximum potential. Your reach & ROI are directly related to your understanding of the Instagram algorithm.

Gone are the days when likes and views were the game. These are the six new metrics that run the Instagram algorithm after the august 2020 update. You as a marketer need to understand how your content performs on the given criteria and work towards improving them. Let us understand each metric in detail here.

1. Recency

Even though Instagram has parted ways with its strictly chronological feed for a few years now, recency is still a criterion for content placement on Instagram. If you are competing with a competitor brand page for your audience’s attention in their feed, Instagram will prefer a recent post if all other metrics are almost similar. For example, if a prospective customer follows two clothing brands in a session, the most recent post out of the two profiles will be shown higher in the feed on the next refresh. Each post has an expiration time and every post gets maximum engagement in the first 30 mins of its posting.

2. Frequency

Everyone is aware of the effect Instagram has on people. Instagram users refresh their feed multiple times a day and even spend time exploring new content. If the users are regular, the content needs to be regular as well. Hence, frequency is the next important metric for the Instagram algorithm. You need to understand the time slots your audience is most engaging and always fill it up with new content. Or Instagram algorithm may penalize you by reducing your reach. Here’s an example. A cooking brand posts new recipes before lunch every day. The audience regularly follows the posts near noon for lunch ideas. If suddenly there is no content at noon the next day, the algorithm is forced to show similar content from other pages in the explore page or suggested posts. Once your audience starts engaging with other brand profiles, the Instagram algorithm starts favoring them over your content. Thus, a drop in reach.
The kind of content user engages with are prioritized on every session or feed refresh on Instagram.

3. Following

The more accounts people follow, the harder it gets for the Instagram algorithm to select posts for them. Even if a user follows 100 brand profiles, they still have a very limited amount of time to go through brand content apart from the posts from their friends and family. Hence Instagram algorithm carefully only shows the content that the user is most likely going to engage with. The Instagram algorithm also tries to diversify the content a bit by mixing and matching interests or even keeping some content for the next few sessions depending on the user’s patterns of browsing.

4. Usage

Instagram collects a lot of user data by constantly monitoring the patterns and activity of its users. It analyzes activity, messages, posts, media, and more of each of its users to form a model. This model is then used to create a custom feed, suggested posts, video playlist, explore page, and more to encourage the user to spend as much time in the app as possible. It does the same for content. Instagram models content performance for the type of users it performs better with and at what time. If you change the content type or post patterns, this forces the algorithm to adjust and may result in a drop in reach on Instagram.

5. Interests

As mentioned above, Instagram creates a perfect model for a user and their browsing habits. But it's not limited to that. Instagram also creates a model for a person's interests, likes, and dislikes. Instagram tries to calculate what type of content affects a user’s mood in what way. Based on this model, Instagram algorithm decides the order of feed for the users. This is the reason why niche profiles on Instagram grow quicker than profiles with generalized content. The reason behind this is it is easy for Instagram algorithm to confidently present niche content to the users it feels are interested in that topic.

6. Relations

Using messaging and engagement data Instagram also creates a model of how accounts are related to each other. This is based on the frequency of engagement as well as certain keywords and images shared in the conversations. The closer Instagram algorithm thinks a person is to the account, the higher priority it is going to give to the content in their feed. For example, if a user reacts to every story from your brand page, Instagram will make sure that the user sees your story first. This is the main reason Instagram marketers have been constantly working to generate more engagement.

If you are looking to manage and increase Instagram engagement for your brand profile, you need to try Statusbrew. Statusbrew is an all in one engagement solution for Instagram that allows your team to instantly reply to comments, hide and delete spam and more. It can all be automated using Statusbrew.

In conclusion, this is the ultimate metric list for you to know about the instagram algorithm and fix your reach after the update. Please share your experience with the new update with us in the comments below. We’d love to hear from you.

Social media reports have become an industry standard. Social metrics such as engagement, growth, impressions, and more have become a symbol of increasing brand recognition. These metrics provide a clear picture of the brand's social scene, and marketers have been seen boasting about them in the media and in board meetings.

Yet there is a gap! A gap between social media metrics and the business numbers in general. There is no link, or there used to be no link between an increase in reach and an increase in revenue. Understanding the relationship between social growth and sales growth has been so blurry that many businesses have shied away from thinking about it.

Is there a way to answer how much sales were generated from a particular social media post? To answer this question, we integrated Shopify sales reports with Statusbrew’s social media reporting system to build a simple, unified, and all-around reporting. The aim is to have a tool that helps Shopify merchants visualize customer journeys from a social media post to making the final sale.

Always Look At The Full Picture

Currently, for Shopify based businesses, social media marketing has been perceived as an isolated accessory. Although you may know that social media holds value for your business, it has been very difficult to quantify the value. Social media managers can only report on engagement, likes, shares, and followers at the end of the week. Well, not anymore!

With Shopify reports integrated into Statusbrew, you can visualize eCommerce brand's full potential on social media. With social metrics and sales data combined, you can have a big picture of the impact your social media efforts are making on your business.

Visual reports on social metrics and Shopify data combined can help you:

• Tune your social sales funnel
• Drive and share deeper insights
• Create better strategies for your business

Why Shopify? Social + Actual Sales

A recent study has shown that about 82% of direct to customer eCommerce brands use Shopify to run their operations online. Shopify has a competitive advantage and offers a detailed analysis of sales data of any business that runs on their platform.

Combining sales data from Shopify with social media metrics empowers your Shopify business. Being able to attach a monitory value to your social media efforts is a great insight for any business no matter what scale they are on.

Many of our customers were found to be cross-referencing Statubsrew and Shopify reports and building custom ones themselves. Hence, combining the two major platforms into a single reporting solution seemed the logical thing to do.

Statusbrew With Shopify! Our Most Powerful Integration Yet

Our integrated Shopify reporting will help you answer the following questions for your eCommerce business:

• Which social network drives the most sales?
• Which social network drives the highest revenue?
• What are the top-selling products on each social network?

In addition to these, you’ll be also able to see your revenue reporting directly in Statusbrew. So you never need to crossreference your social & sales reports and guess the connection between them.

In our first release (of many), we have tried to nail the basics providing simple yet effective and useful integration of Shopify data with Statusbrew reporting. Here are some of the meaningful ways we have envisioned this for Shopify merchants.

• Post Level Sales - Drill down to see the sales numbers generated by each social media post.
• Campaign Level Revenue - Running a social media campaign? Directly see the revenue generated.
• Audience & Customer Analysis - Understand your customer with various dimensions. Insights about engagement and sales unified.
• Network-Based Customer Value - Get deep insights into brand and sales performance from each social media profile.
• Product & Brand Listening - Know audience's sentiments for your products, campaigns, and brand in general. Stay on top of social conversations.

With Statusbrew already helping Shopify based businesses in hiding and moderating comments on social media, and providing social support, integrating Shopify data is the next step. Statusbrew aims at building products that make eCommerce business more interactive, integrated, and connected on social media. Please let us know your feedback on this.

We've recently spent a great deal of time learning about Facebook Dynamic ads' impact on various businesses.

We even had a conversation with one of our customers for whom Dynamic Ads were a gamechanger. Read the full conversation.

In our research, one of the things that we've found quite consistent is how powerful dynamic ads can be for eCommerce businesses.

Being a Shopify merchant, Facebook ads are probably one of your biggest customer acquisition channels. But curating & targeting these ads can often take up too much of your time. You'll have to spend time creating and targetting hundreds of different ads for hundreds of different items in your inventory.

Now here comes the magic of Facebook Dynamic Ads for your Shopify store.

You can easily set up dynamic ads with a high degree of automation so that you won't have to actively create multiple ads and target them to potential customers.

With the help of Facebook Pixel, dynamic ads use behavioral information (user patterns) about visitors to your eCommerce site to determine which products should be featured in your Facebook ads.

This information allows you to serve ads to your customers featuring the exact products they may end up purchasing.

We've written a detailed article on creating Facebook dynamic ads along with their advantages. If you're at the setup phase, jump to how to create Facebook dynamic ads?

Now that you've set up dynamic ads & linked your Shopify store, we have some tips that'll help you make the most out of your Facebook ads campaign.

Understand The Metrics

Track, measure, and modify until you get the desired results.

Usually, the metrics & reporting is at the end of such lists, but in this case, it will be our starting point.

To avoid wasting any ad dollars, we need to be clear on what we're measuring to generate a good ROI. Since we're merging marketing & sales, these are some metrics that you might want to track.

Number of impressions: We'll only see optimum results if enough people are seeing the ads. If you are getting low impression numbers, you might need to widen your target market.

Click Through Rate: Once your ad is getting a good number of impressions, the next metric you need to focus is the Click Through Rate or CTR. A low CTR usually means that either the ad copy or the targeting needs some tweaking.

Cost Per Click: This'll help you understand how much each click is costing you. This'll vary a lot depending on your target audience, but is an important metric to track.

And now the ultimate metric.

Conversion Rate: This metric helps you measure the "money in the bank". Each campaign is unique, so there is no hard fast number for conversion rate. You'll have to understand and fine-tune your strategy according to what works best for you.

You'll have to test multiple ad copies, design & landing pages to reach the sweet spot that converts the most for you.

Carefully Set Up The Event Triggers

This part is where we get to see the power of dynamic ads in action.

We'll be retargeting people, which means the goal is to reach people who are somewhat familiar with your brand and have a need or desire for what you offer.

The Facebook Pixel thing that we talked about earlier will help us with all of this. Here's an article on linking Facebook pixel with your Shopify website

Once the Facebook Pixel is set up, your ads can be based on specific actions that visitors take on your site.

So when a visitor:

• Views content
• Adds an item or items to their shopping cart; or
• Makes a purchase

You can present them with an ad that is triggered by that specific action.

This results in a highly targeted ad that is more like to bring in more conversions.

Win Back The "Lost" Customers

With the help of Facebook Pixel & dynamic ads, you can potentially win back customers that showed interest in buying a product from your Shopify store but didn't end up making a purchase.

Retargeting to such customers will help you keep them in the buying process and avoid losing them to a competitor.

Let's say a visitor abandons their shopping cart containing a red checkered shirt. Now, this is precisely what you can show on your ad along with a copy to encourage them to revisit your Shopify store and complete the purchase.

Tip: You can even push a discount code as well to encite them.

These are customers that are on the verge of making a purchase. So, a highly targetted ad will likely bring in a lot more sales for your Shopify store.

Fine-Tune Your Ads For Success

Odds are you aren't going to get the best results right away. So it would be best if you optimized & fine-tune your ads from time to time.

Here are some tips for the same.

• Don't go overboard: If you end up continually bugging people with your ads, chances are you'll lose them altogether. You'll have to control and restrict the ad frequency. One impression a day is the standard.

• Create unique ad sets: A catch-all strategy with a single retargeting ad type might not work all the time. Separating & creating different ad sets for "Add to Cart" and "View" behavior segments is generally good.

We recommend crafting ad copies based on buyer intent.

• Update your ad copy from time to time: Your ad copy is one of your ads' biggest success factors. Updating it from time to time and keeping it fresh with the latest trends and emojis will maximize the engagement rate.

Be On Top Of Dynamic Ad Comments

Dynamic ads usually have a lot better engagement rates as compared to regular ads.

But often, merchants end up ignoring dynamic ad comments due to the way Facebook handles it. The notifications are usually a hit & miss, and you'll have to manually navigate through a lot of tabs to reply or hide comments.

This is troublesome & non-scaleable.

With Statusbrew, all your dynamic ad comments effortlessly show up in a single unified inbox. You can easily hide & delete these comments and even set up rules to automate the process.

These rules let you create workflows that automatically hide & delete dynamic comments. You can customize these rules to auto-assign conversations to your team members as well.

Did we tell you that you can claim your free seven day trial for Statusbrew when you sign up for comment management?

Try Statusbrew

Use The Power Of Videos

From the last couple of years, Facebook has enabled video support for the dynamic ad platform.

Facebook videos are an excellent tool to promote your business. Creating immersive Facebook videos can captivate audience attention, especially with younger audiences.

According to Facebook's IQ division, "Almost a third of its mobile shoppers prefer to discover products through videos."

Also, you don't necessarily need high-quality video production equipment to start creating videos for your product ads. Using your smartphone, you can record videos of the key items in your product catalog.

Make sure the videos you create are suitable for mobile viewing (create them in square or vertical format). Also, to increase the accessibility of your videos, we recommend adding text captions.

Use dynamic ads to target the right people at the right time & increase the revenue of your Shopify store.

Statusbrew is a social support solution for Shopify merchants. Reply to comments & messages with quick access to Shopify order history & customer information right in your inbox.

Once you start using Facebook to promote your products, you will get some spam and negative comments. There will obviously be many positive and good comments from your customers.

But here in this article, we will discuss the negative comments on Facebook. Should you hide Facebook comments? Is there a better way to hide Facebook comments? Let us find out in detail.

The Problem Of Negative Comments On Facebook

You are going to get negative comments on your Facebook ads and posts from time to time. It just happens! These comments generally come from people who have never engaged with your brand, never clicked your Facebook ads, and have never visited your landing page. The comment could be about your business saying it is a scam, or your products are cheap. It could be about the people featured on your brand profile.

No matter how harsh these comments may seem, you need to keep in mind that these comments are not a reflection of your brand and products. It is just “people being people”. People can be mean and rude, especially behind a computer, and there’s very little you can do about it.

However, if your business is legit and provides a good customer experience, you are going to get positive comments overall and there would be a positive social media brand presence. This helps the post-performance on Facebook but let us now discuss the negative and spam comments on Facebook. How do they affect your ad and post-performance, and should you hide Facebook comments.

How Negative Comments/Spam Affect Ads & Post Performance On Facebook

If you have a negative comment or a spam comment on your Facebook post, anyone looking at your post can read it. Even though that does not affect you in terms of Facebook metrics such as reach and placement as Facebook sees all comments as engagement, positive or negative. But it does affect the rate of conversion or the click-through rate. Imagine someone is going to click through and buy the product you have shared on Facebook but abandons the journey because they read negative comments on Facebook.

Having unaddressed negative comments on your Facebook posts can cause resistance to customers in their buying journey hence affecting your marketing goals.

Even if your customers are satisfied with your product and are not leaving comments that you might need to hide, there's another problem. As your posts and ads begin to reach a larger audience on Facebook, spammers will try to use your comment section in an untasteful way.

Given below are a few comments spammers may drop on your Facebook posts and ads.

If you are facing this, you might want to hide Facebook comments altogether, and even ban the user. To know if you should do that, refer to the infographic we have made especially for you.

Let us now get to the ways about how to hide comments on Facebook. Is there a better way to handle negative comments on Facebook?

How to Hide Facebook Comments?

There are two ways you can hide comments on Facebook. While one involves going to each comment under respective Facebook posts and hiding them via the steps given below, or using an automated comment management platform like Statusbrew.

We also have a guiding chart for you to decide which comments you want to hide on Facebook and if there is a better way to deal with these comments. So make sure you check it out as well.

How to Hide Facebook Comments Manually?

Here are the steps to hide Facebook comments manually:

• Navigate to particular post with the comment you want to hide
• Move your mouse pointer over the comment, click on the three-dot menu and select Hide Comment from the drop-down

Hiding a comment will hide it from everyone except the person who posted the comment and their Facebook friends. You can even unhide the comment later.

How To Hide Negative Facebook Comments Automatically

Statusbrew allows brands to automatically hide negative comments and remove spam from Facebook posts and ads along with other social networks. It is built for brands to get the best ROI from their investments in social media marketing.

Here are the steps to hide Facebook comments using Statusbrew.

• Signup for Statusbrew and add your profiles
• Click on the Home button in the top left of your screen to open Statusbrew Home and click on Rule Engine
• To add a new rule, click on the Add Inbound Rule button in the top right corner & give your new rule a name (eg. Hide comments)
• Select your desired social profile(s) & profile groups and add the conditions that you want to hide all comments from
• In Applies to, add any condition
  Next, in the Action section, select Hide the message
• Click Save

How Brands Decide To Hide Facebook Comments

We have observed brands that have succeeded in making social media the number one source of their eCommerce sales. We have also studied the brands that have tried so hard yet failed. Here are our findings that have helped our customers manage their comments better on Facebook.

Here’s what you should not do when you get negative comments on Facebook.

• Immediately delete the comment.
• Leave the comment unattended
• Reply aggressively
• Use a harsh tone and call names

Here’s what you should do instead :

• Provide better information
• Clear Doubts
• Address and acknowledge customer feedback
• Improve your copy/posts

Download This Infographic

At Statusbrew, we've seen a sharp increase in incoming queries for dynamic ads & dynamic ad comment management in the last few months.

So we took an initiative of doing marketing research on the advantages of dynamic ads for different types of businesses, problems they encounter daily, and more.

A quick market search pointed out that we are among the only few platforms that offer various dynamic ad comment management features.

Recently, Rishabh Mahajan (C.O.O Statusbrew) sat down for an insightful conversation with Kim Shearer, Head Of Marketing at Think Huge (in collaboration with HowToTrade), on the impact dynamic ads have had on their business & how Statusbrew has helped them manage it.

If you wish to learn more about the basics of dynamic ads & how you can get started with them, check out our blog on how to get started with dynamic ads.

Q. What, according to you, are the most significant advantages of using dynamic ads for your business?

Kim: "We've recently started using Facebook Dynamic Ads, and it's been a game-changer for our ROAS (Return On Advertising Spend).

It's allowed us to optimize our ads and focus on copy & creative that works best for our audience. We've experienced a significant increase in conversions since launching Dynamic Ads."

Rishabh: "This holds for a lot of our other customers as well, and a significant reason for it is that dynamic ads help you save a lot of effort & time if you've got a big inventory of products.

Instead of having to spend time creating different ads for hundreds of different items in your inventory, and then and targetting each of them, you only need to create a single ad."

Q. Would you like to mention cons as well, if any?

Kim: "Dynamic Ads are fantastic; the only problem has been you cannot always control the combination Facebook will show the audience. It might not always make sense to the viewer."

Rishabh: "I agree that finding a sweet spot of a creative that works best with your audience is always a struggle. Our marketing team at Statusbrew does a lot of A/B testing for the ads that we run. Even if something works perfectly today for us, market dynamics change rapidly, and we have to go back to our drawing boards.

Insightful reporting is the key to fine-tuning your creatives and getting the optimal results."

Kim: "Our biggest problem with Dynamic Ads has been finding a platform that can handle answering comments on ads. We've struggled to handle hundreds of comments per day manually. We've tried lots of platforms, but none of them could handle answering comments on Dynamic Ads...until we found Statusbrew!"

Rishabh: "Our team identified this issue throughout our time in the industry & have developed a highly functional solution for this.

Although the industry still lacks awareness on the availability of tools like ours, we've seen a high adoption rate among our growing portfolio of customers. Managing hundreds & thousands of dynamic ad comments remain a primary concern for these customers.

Brands that tend to ignore responding to these comments end up losing out on potential customers."

Q. If you are using Facebook itself to manage dynamic ad comments, can you mention any problems/limitations that occur?

Kim: "We do not respond to comments within Facebook itself. We have lots of ads and hundreds of variations - it's impossible to respond/hide/delete comments manually from within Facebook itself when you have a large business."

Rishabh: "This was one of the primary concerns of our customers that we wanted to address. A lot of them get thousands of comments each day on multiple ads across different profiles.

Facebook makes it pretty hard to manage all these comments at scale. You'll need a lot of people to get rid of all the spam & respond to genuine comments. Statubrew provides a solution that lets you manage comments (reply, hide, delete) without spending a lot of time on it.

We're also pushing out regular product updates & are trying to enhance our automation features as well."

Learn more about all of our new features here - Statusbrew Updates.

Q. Facebook often misses out on timely notifications for dynamic ad comments? Is that an issue you've faced? How are Statusbrew notifications working out for you?

Kim: "Yes, we've faced this issue. We often have a backlog. We're automating responses using Statusbrew too.

Notifications would not be of interest to me because we have SO many comments; it would become annoying. I can see this working for smaller businesses with a small amount of ads running."

Rishabh: "Our integration of social media notifications & slack has revolutionized communication for us & our other customers.

More people have realized lately they have a problem with the notifications & are looking for a solution.

Getting to Inbox Zero is becoming a top priority for growing businesses."

Q. Do you use any other third-party tools for managing user engagement on dynamic ads?

Kim: "No, we don't. We were using AgoraPulse before, but it couldn't handle Dynamic Ads."

Rishabh: "Social media priorities change so quickly that it is pretty hard for tools to catch up.

Our in-depth demos & free trial has helped our customers make the right decision. It gives them the flexibility to go through all the features and test it out with their team."

Q. Statusbrew offers features such as hiding, deleting, replying, liking & replying privately to dynamic ad comments from a unified inbox. Is there anything else you'd like to have?

Kim: "Not for the moment, but we will have ideas on how to improve."

Rishabh: "If you have a particular use case you'd like to solve or have any feature request, you can reach out to our customer success team.

Also, we've launched a lot of new features for social customer service in the last few months. And we have a lot of interesting stuff coming out soon. We'd love to have you try them out & give us your feedback."

Q. Statusbrew offers automated ad comment management features such as auto-hiding, deleting comments, etc. Is that something businesses like you can benefit from?

Kim: "Yes."

Rishabh: "Great, our rule engine empowers businesses to automate customer service on social. We've added new features to it, such as the auto-reply & mobile notifications in the last couple of weeks."

You can look at our help center & get started with rule engine to automate your social workflows.

Q. Do you have a team that provides customer service on social? If yes, would Statusbrew's team collaboration features such as auto-assign, slack integration, team reports, etc. would be beneficial for you?

Kim: "We have one guy, Muhammad, who helps us manage comments. At the moment, slack and team reports would not be of interest."

Rishabh: "As your team grows, Statusbrew'll help you provide real-time, personal, and automated support at scale."

Q. With dynamic ads, do you retarget users who have interacted with your products on and off Facebook, or you want to reach customers even if they've never heard of you?

Kim: "We use traffic ads and retargeting for dynamic ads. More so on the traffic ads, for cold traffic."

Rishabh: "User engagement on retargeted ads is much more valuable. Since customers have moved further down in your marketing funnel, it's important to address their queries and convert them quickly."

Q. Are you satisfied with the way Facebook reports the ad data to you?

Kim: "Yes, we are. We have issues with Google Analytics and Facebook not matching up, though."

Rishabh: "Consistency triumphs accuracy when it comes to social reports.

You need dependable reports to compare the results of your marketing efforts for each campaign with the previous one."

I hope these answers solve some of your queries regarding dynamic ads & managing dynamic ad comments. If you have any other queries, do let us know in the comment section down below.

If you'd like to try out Statusbrew for your business, you can sign up right now & start your free trial.

Take Me To Statusbrew

Statusbrew is an all in one social media management tool that supports Facebook, Instagram, Twitter, Linkedin, YouTube, and even Google My Business.

“Chatbot” is the new hot word in the business world.

Anyone who keeps up with the ongoing market trends knows how companies in all industries have been adding chatbots to their business fronts.

Based on market demand, Facebook has added a chatbot service to its 1.3 billion user platform “Facebook Messenger”. Surely, there are great advantages of using Facebook chatbots for businesses.

In this article, let us take a look at the top 10 advantages of using Facebook chatbots. We will discuss the ways in which businesses are benefiting from implementing Facebook chatbots in their customer service strategy.

Advantages of using Facebook chatbots

Here are the advantages of using Facebook chatbots for businesses:

1. Higher Customer Engagement

The clearest advantage of having a Facebook chatbot is the high increase in customer engagement on social media. Having a clear gateway for the audience to communicate with your brand reduces friction and allows for smooth interactions. Chatbots not just intrigue the user and encourage engagement, they have also been proven to increase customer spending for businesses.

2. Improved Lead Generation & Easy Nurturing

Facebook chatbots personalize instant messaging for brands. This always-available personalized messaging with brands, on a high volume platform such as Facebook, has a huge advantage when it comes to lead generation and nurturing. Chatbots engage with people, collect the necessary information, and then persuade them to become a customer. Additionally, chatbots can also be configured to qualify leads based on set parameters.

3. Opening Up To Global Markets

Another great advantage of using Facebook chatbots is that they allow brands to break language barriers. There is a huge opportunity for a brand to go global using Facebook chatbots. Chatbots break the language barrier and cater to a global audience, opening up new markets and opportunities.

4. Extended Customer Service

Facebook chatbots have a huge advantage over traditional customer support channels. They exist right where your audience interacts and makes providing support easy and quick. It has been observed using Facebook chatbots improves customer satisfaction by many folds.
Chatbots extend customer service by:

• 24-hour availability
• Customized support delivery
• Pro-active customer interaction

5. Easy Scalability

With Facebook chatbots, one of the clear advantages is the scalability factor. You can scale your support operations across borders and languages with an easy to setup process at no investment cost from your end. Businesses who have scaled on Facebook chatbots have seen high growth in their operations with lean use of resources.

6. Improved Brand Loyalty

With 24x7 support availability & high social media presence, brands become credible. The audience sees them as genuine businesses and trusts them more. It has also been proven that brands who are quick to address customer issues have more loyalty than brands who have less public resolutions. Using Facebook chatbots has a clear advantage in improving brand loyalty among customers.

7. Cost Savings

As mentioned above, Facebook chatbots allow scaling your support with little investment in resources. Hence, the returns on adding Facebook chatbots to your support service can save a lot of operational costs for your business. You get the benefits of improved customer satisfaction and low running costs for your customer support. Win-Win!

8. Higher Support Productivity

Completely opposite to the popular belief, chatbots are not here to replace human customer support agents but to assist them. For instance, a chatbot can be set up to gather the necessary information beforehand, before being transferred to an agent. Chatbots can also serve as a filter to solve easy queries and let the agents focus on the more important customer issues

9. Deeper Insights & Customer Analytics

Having Facebook chatbots allows systems to collect more information on your customer, their issues, and their needs. Chatbots also enable better ad delivery so it can be incredibly useful if you also use Facebook ads for your business. The better customer data your business has, the more you can tune your operations.

10. Keeping Up With Trends

Last but not least, having Facebook chatbots and having social media support in general makes your brand feel up to date with the market. We all know automation is the future, or rather it is the present. Rather than delaying using chatbots, adopting them early on will give you an edge over competitors. Having chatbots take care of your leads and support operations can help you drive more business.

In conclusion, these are the 10 advantages of using Facebook chatbots for businesses. Are you using Facebook chatbots? Are you planning to? We would love to hear from you. Share your experiences with Facebook chatbots in the comments below.

If you'd like to try out Statusbrew for your business, you can sign up right now & start your free trial.

Take Me To Statusbrew

Statusbrew is an all in one social media management tool that supports Facebook, Instagram, Twitter, Linkedin, YouTube, and Google My Business.

Instagram engagement can do miracles for brands. Recently, Oneplus has done a phenomenal job of marketing using Instagram where their Oneplus Nord brand gained a million followers in a month. They didn’t spend a single dollar on paid ads on Instagram, and their product launch has been a great success.

Observing brands like Oneplus Nord, & many others, as well as understanding the Instagram algorithm, we felt this article must be put out there for every brand looking to increase Instagram engagement.

In this article, we are listing 20 ways to increase Instagram engagement for brands. It is time to move past engagement groups, cutting corners, and buying likes & followers. Here’s what you should actually be doing.

20 Ways To Increase Instagram Engagement

To make it easy for you to understand and implement these ways, we are dividing them up into 3 categories.

• Analytics
• Communication
• Content

Jump to the desired category or keep scrolling for all 20 ways to increase Instagram engagement.

Increase Instagram Engagement Using Analytics

The first few ways to increase Instagram engagement are based on the dimensions of analytical data you need to understand and base your efforts upon.

1. Understand Your Followers

Any type of analytics available for Instagram, stock, and third-party, offer all the required metrics for your followers. The most important ones are “Age”, “Gender”, & “Location”. Based on these metrics you can have a basic understanding of how the majority of your audience thinks and you can be more relatable to them on Instagram. For better analytics & reporting you can use Statusbrew.

2. Analyze Top Posts

It is also important to have an understanding of your posts that have performed best in the past. To increase your Instagram engagement, you need to figure out the reason for their performance. Pay close attention to the content, caption, hashtags, and more. Also, notice the time and day they were posted.

3. Find Best Posting Time

While going through your analytics, make a note of the posting time for the top posts. Understand the patterns for when your posts are receiving maximum engagement. Try posting at those times. You can also schedule posts for being published at that time if you want to ease the process.

Increase Instagram Engagement With Communication

Let us now look at ways in which you can increase Instagram engagement by working on your brand communication. Here are some ways you can do just that:

4. Reply To All Comments & Messages

Replying to comments and messages opens a whole new way your audience can connect with your brand. This also gives you a chance to win them over and convert them into loyal customers. Your comment section is also a very important social media real estate where you can impress your profile visitors with care and positivity. If your comment section is filled with spam and negativity, its time you claim it back.

We’ll not miss our chance to advertise Statusbrew here. Our solutions help brands & teams manage thousands of comments and messages across profiles easily. There’s automatic moderation, conversation assignment, saved replies, team performance, engagement reports, and a lot more.

Explore Statusbrew For Instagram

5. Use Appropriate Hashtags

Hashtags can be a great tool for brand discovery. Unfortunately, many people misunderstand the concept of hashtags and the way they work on Instagram. To make the most out of hashtags on Instagram, here’s what you can do:

• Make sure only to use the related hashtags. Stay away from generic hashtags such as #like4like
• Your hashtags should be readable, short, and easy to type, eg. #denimlove vs #DenimLove
• Whenever possible, type hashtags on your own rather than pasting from somewhere. This actually makes a difference to the Instagram algorithm.

6. Start Conversations Using Captions

Instagram captions are a great way to begin a conversation and increase engagement on your posts. There are many ways in which your caption can start a conversation. You can ask your audience for their opinion. Or you can ask them to share similar experiences. You can ask relatable questions. Try different things and monitor your audience’s response to see what works best.

7. Encourage Community Building

Make your Instagram account a safe place for your brand loyalists to build a community. Enable your audience to communicate with one another about your brand. With Instagram offering so many features like sharing posts in stores, threaded conversations in comments, and more, you can easily build a strong brand community. Sharing user-generated content is also a very good way to build communities and increase Instagram engagement.

8. Engage With Other Brands

Brands that actively engage on social media are often seen engaging with one another. They leave light remarks and fun comments on each other’s posts delighting the audience for both brands. This also humanizes your brand and allows your audience to connect with it better. People also like to reply to such comments and they might even go viral.

9. Capitalize On Tags

Another trick you can keep up your sleeve to increase Instagram engagement is of tagging relevant influencers and content pages in your Instagram posts. This will put your content in a better discoverability range and will enable your audience to have conversations on Instagram.

10. Ride The Trend Wave

Social media is all about trends and Instagram is no exception. In every community, at any point in time, some kind of content is going viral. Many brands associate their content with such trends and win their audience over. You can also use these trends to increase engagement on Instagram for your brand page.

11. Be A Platform For Audience's Voice

If you come across messages by your audience, that resonate with your brand message & your campaign goals, make sure you share them. Provide your audience with a platform to amplify their voice on social through your brand. You’ll need to be careful with this one as to only share messages that meet community guidelines and resonate with your brand message.

Increase Instagram Engagement With Content

Here are some quick tweaks you can make to your content strategy to increase Instagram engagement and have a better social media presence for your brand.

12. Post Visually Appealing Content

Instagram is a very visually-focused social media platform. Your content will only catch the attention of your audience if it is pleasing to their eye at a glance. There is no excuse for posting low-quality images and poor graphics on Instagram, especially from a brand profile. It is clearly seen with almost all successful brand pages on Instagram that the visual quality of your content is the basic requirement for engagement.

13. Make A Feed Pattern

You can use any number of ways to send your brand message across to the audience. It isn’t only restricted to individual posts and stories on Instagram. You can also communicate your priorities and brand preferences using highlights sorting and feed patterns. Try creating a feed pattern that is instantly recognizable when someone opens your Instagram grid. This would not only create a unique brand image for your brand but will also spark a social conversation about your brand page.

14. Be As Consistent As You Can

Engagement on your Instagram posts is directly related to the reach you are getting for your posts. And to get sufficient reach, you need to beat the Instagram algorithm. A key aspect of keeping up with the algorithm is “consistency”. Being consistent with your posting times, your content quality, your reply time, & other actions on Instagram will help you to secure a wider reach on Instagram. The rest is simple. More people seeing your content, more chance you have to spark conversation, and increase engagement.

15. Make Shareable Content

The next way of increasing engagement on Instagram is to post content that intrigues curiosity and amazes people. If you are successful in posting such content, people will share your content on their profiles and with their friends thus increasing your reach, engagement, and brand recognition across Instagram. Not only this, but it will also help you gain and retain followers.

16. Run Contests & Giveaways

If you just started building a presence on Instagram, one quick way to grab attention and increase engagement on Instagram is to run small contests and giveaways. You can set goals for maximum engagement such as high number of comments and likes to be the winning criteria for these contests. If you choose to do this, make sure you advertise correctly and showcase the real winners after to promote genuineness of your contests.

17. Optimise Instagram Stories

Everyone in the social media industry has observed that stories have a greater reach than traditional posts on Instagram. Hence, you can use stories to promote your Instagram posts so that it reaches the proper audience. Announcing new posts on Instagram stories and giving a bit more context about them is bound to help you increase engagement for your Instagram profile.

18. Come Up With Authentic Campaigns

Nothing beats originality and relatability. Although a new campaign is fairly difficult as compared to riding the trend waves, they can mean a great deal for your brand image if successful. These campaigns can range from a social cause to even a movie release. You can celebrate a festival in your brand style or create a new one. All you need to know is what your audience will like or what will stick on social media.

19. Tell Brand Stories With Video

If you are not using video on social media in 2020, your brand is missing out on a lot. Video is a very powerful medium of storytelling. It can capture your audience’s attention and deliver your brand message in the most efficient way. Even Instagram’s algorithm prefers video content. If you want to increase engagement on Instagram, you must be serious about incorporating video in your Instagram content strategy.

20. Provide Value To The Audience

In the end, it all comes down to this - “Is your audience getting value out of your content?” If the answer is yes, they will stick around and engage with your content. You might not even have to use half of the ways mentioned above. All your Instagram engagement can be based upon this one question. The only condition is that your brand page on Instagram has high discoverability and your content delivery methods are on point.

In conclusion, these are the “20 ways to increase Instagram engagement” using analytics, communication, & content. If you have any questions regarding these ways or have a suggestion for us, please feel free to reach out to us. We’d love to hear your thoughts in the comment section below.

The average banner ad click-through rate in 2020 is at an all-time low at 0.1%.

Brands are looking for different ways to target customers effectively.

And Facebook dynamic ads can turn out to be a hidden gem.

In this blog, we'll look at what dynamic ads are and how to create them.

We'll also help you with a solution to hide & delete dynamic ad comments.

• What are Facebook dynamic ads?
• What are the benefits of using dynamic ads for your business?
• How to create Facebook dynamic ads?
• How to easily hide & delete dynamic ad comments?

Keep scrolling or jump to a section of your choice.

What Are Facebook Dynamic Ads?

In simple terms, Facebook dynamic ads help advertisers or businesses display the right product to the right people at the right time.

How many of you have visited a website for a particular product? Let's say some headphones?. Now when you're normally scrolling through your Facebook feed, you see an ad for those exact headphones.

This is the magic of Facebook dynamic ads that combine retargeting, automation, and machine learning to serve relevant ads to the right customer.

Let me explain how this works:

Someone browses through the product catalog on your website. Facebook, through its Facebook Pixel (that you installed on your site), will take notes of the user's visit and interaction with different products.

With a dynamic ad, you can easily target all new users who exhibited the same user behavior and retarget the potential customers (that visited website) by displaying the same products they were interested in buying but left the session.

Dynamic ads can leverage retargeting to motivate the customer to complete the transaction.

Benefits Of Using Dynamic Ads For Your Business

The one way to target customers on Facebook is to create a single image-based or carousel image ad and redirect people to specific product pages on your website.

Imagine creating 100s of different ads for different products in your product catalog and tailoring your ads to users based on where they are in your marketing funnel.

This is quite a time consuming and non-scaleable. And this is where dynamic ads come in.

Instead of having to spend time creating and targetting hundreds of different ads for hundreds of different items in your inventory, you only need to create a single ad.

How To Create Facebook Dynamic Ads?

Facebook dynamic ads are currently available to businesses that sell products (e-commerce) & services such as hotel bookings, flights, destinations & home listings.

Before creating your first dynamic ad, you'll have to set up a Facebook product catalog.

Creating A Facebook Product Catalog

To set up your Facebook product catalog,

• Go to your Facebook Business Manager and click on "Settings."

• From the left-side navigation pane, click on the "Catalogs" option under the "Data Sources" tab

• Now click on "Add" button and create a new product catalog

You can easily upload new products individually or upload an excel file containing product information such as brand name, availability, price, and more.

You'll be able to download a template for it from the same screen.

To learn more about setting up a Facebook Shop for your business, you can check our article on: How to sell on Facebook.

Creating Facebook Dynamic Ads

Once you're done setting up your product catalog, you're done with the hard part of the process.

To begin creating dynamic ads,

• Head over to the Facebook Ads Manager & create a new campaign

• Now choose "Catalog sales" as the campaign's objective

• Add campaign name and select the product catalog that you want to pull from

• Now in the audience section, choose "Define a broad audience and let Facebook optimize who sees your products" if you wish to reach new people (prospecting campaign)

• To retarget to existing visitors, use the option "Use info from your Pixel or app to create a retargeting audience."

• Then you can choose how you want to set up retargeting

Once you're done with this, move on to the creative part of the dynamic ads.

You'll have to choose the product set and catalog you want to promote and create the images, copy, and calls-to-action you want to upload.

Once done, schedule your ads and submit for approval.

How To Easily Hide & Delete Dynamic Ad comments?

One of the most common issues brands face with dynamic ads is the inability to manage user engagement.

Often customers come across Facebook ads of a product they're interested in.

But the comment section is filled spam, negative, and comments that've just been not responded to.

This is a huge bummer and can push away potential customers.

Facebook does give you the options to hide, delete & reply to these comments but is practically impossible to do so since you'll have to navigate to each & every ad manually through the ads manager.

And things get more tricky if you're trying to manage hundreds of comments each day across multiple Facebook pages.

With Statusbrew, all your dynamic ad comments effortlessly show up in a single unified inbox.

You can easily hide & delete these comments and even set up rules to automate the process.

These rules let you create workflows that automatically hide & delete dynamic comments. You can also customize these rules to auto assign conversation to your team members as well.

Also, did we tell you that you can claim your free 7 day trial for Statusbrew when you sign up for comment management?

Take Me To Statusbrew

Statusbrew is an all in one social media management tool that, along with Facebook, supports Instagram, Twitter, YouTube, Linkedin, and even Google My Business .

Each business is unique in its branding and operations. And due to this uniqueness and variations, there are so many different social media management tools available on the internet.

So how do you choose the best social media management tool for your business? How do you decide which social media management platform will work the best for you?

In this article, we have listed the best social media management tools for you to shortlist and make a choice that offers the highest ROI.

We have this list divided into two, where the first part of the list has tools designed to work for individuals, small and medium businesses, and also offer enterprise plans. The latter part of the list has social media management tools designed only for enterprise businesses.

Jump directly to Best Social Media Management Tools For Enterprise or keep scrolling.

Best Social Media Management Tools For Individuals & SMBs

Here, we have the best social media management tools for Individual entrepreneurs and small & medium businesses. Many of the tools in this part of the list have enterprise plans as well.

#1 Statusbrew

Statusbrew is a social media management tool designed for unification and collaboration. It unifies all the social media profiles across different platforms and provides a highly intuitive workspace for marketing and social media managing teams to collaborate efficiently. Statusbrew has the best social media engagement features. It offers strategic content publishing and snappy reporting. Statusbrew has been awarded for its ease of use and simplicity. Yet, it has all the features and functionality of the most comprehensive social media management tools out there.

Networks Supported: Twitter, Facebook, Instagram, LinkedIn, Google My Business, YouTube.

Users love it for:

• Social media engagement
• Ease of use
• Team collaboration workflows
• Dependable notification systems
• Automation

Capterra Rating

4.8/5

Explore Statusbrew

#2 Sprout Social

Sprout Social is the closest to Statusbrew when it comes to all-round social media management. Yet, there are some differences that can influence your decision while making a purchase. Sprout Social follows a design philosophy of creating tasks around social media actions to facilitate a workflow among teams. Sprout may be the best choice out there for a premium social media management tool, yet there are “better value for money options” available.

Networks Supported: Twitter, Facebook, Instagram, LinkedIn, Google My Business, YouTube, Trip Advisor, Pinterest.

Users love it for:

• Response management
• Review monitoring
• Social media reporting
• Content publishing

Capterra Rating

4.4/5

#3 Buffer

Buffer is the next tool on our list of best social media management tools. Buffer, instead of offering an all in one tool, follows the ideology of a-la-carte. That means you can pay separately for publishing and reporting. Currently, they have discontinued their engagement tool, but they might come up with something new soon.

Networks Supported: Twitter, Facebook, Instagram, LinkedIn, Pinterest.

Users love it for:

• Low starting price
• Individual tools
• Clean & intuitive interface

Capterra Rating

4.5/5

#4 Hootsuite

Next up, we have Hootsuite. Hootsuite is the most widely used social media management tool and a market leader for online education about social media management. Users enjoy curating and publishing content on social media via Hootsuite. It also offers integration with more than 100+ apps.

Networks Supported: Twitter, Facebook, Instagram, LinkedIn, Pinterest, YouTube.

Users love it because:

• Best integrations
• Easy configurations
• Good support

Capterra Rating

4.3/5

#5 Agorapulse

Agorapulse is a social media management tool that does it all. It will keep you covered for social media publishing, engaging, and reporting. It also offers collaboration workflows and automation for engagement. Although one might feel that Agorapulse isn’t very flexible, it is a good value for money.

Networks Supported: Twitter, Facebook, Instagram, LinkedIn, YouTube.

Users love it for:

• All in one tool
• Competitively priced

Capterra Rating

4.6/5

#6 Later

If you are serious about your brand presence on Instagram, then you should definitely take a look at Later. Later is an Instagram-first social media management tool. For Instagram, it offers feed planner, scheduling, and automatic posting. It also offers link tools that help eCommerce companies showcase their products.

Networks Supported: Twitter, Facebook, Instagram, Pinterest.

Users love it for:

• Drag and drop scheduling
• Instagram direct posts
• Product links

Capterra Rating

4.4/5

#7 Sendible

Sendible is a social media management tool designed for agencies having multiple clients. It offers customized dashboards for various clients. Sendible is a great way for agencies to work in collaboration with their clients.

Networks Supported: Twitter, Facebook, Instagram, LinkedIn, Pinterest, Google My Business, YouTube.

Users love it for:

• Post previews
• Good customer service
• Google My Business support

Capterra Rating

4.5/5

#8 SocialPilot

Next, we have SocialPilot on our list of best social media management tools. It offers a very intuitively designed dashboard design that fits social media content, engagement, and reporting metrics. It also offers client management features on top of social profiles management. It also helps you curate content based on your industry.

Networks Supported: Twitter, Facebook, Instagram, LinkedIn, Google My Business.

Users love it for:

• The dashboard
• Client management
• Content curation features

Capterra Rating

4.4/5

#9 eClincher

eClincher, just like the other tools in our list of best social media management tools, has features for social media publishing, engagement and reporting. It does everything you can expect from a good social media management tool with content queues, RSS feeds, conversation management, and more.

Networks Supported: Twitter, Facebook, Instagram, LinkedIn, Pinterest, Google My Business.

Users love it for:

• Brand tracking
• Great analytics
• Media library

Capterra Rating

4.7/5

#10 CoSchedule

CoSchedule is a social media management tool with the most powerful and collaborative social media planner. It is a great way to plan and execute social media posts, content, events, and tasks.

Networks Supported: Twitter, Facebook, Instagram, LinkedIn, YouTube.

Users love it for:

• Powerful calendar
• ReQueue scheduling
• Collaboration features

Capterra Rating

4.5/5

Hence, these are the best social media management tools for individuals & SMBs. If you are looking for social media management tools for enterprises, take a look at the tools mentioned below.

Best Social Media Management Tools For Enterprise

The Social media tools mentioned above are the ones that cater to entrepreneurs and SMBs. While most of them offer enterprise plans (check out Statusbrew’s enterprise plans, there are tools that exist just for the enterprise segment of social media management. Let’s take a look at them.

#11 Falcon.io

Falcon.io is a social media management tool for enterprise. It offers tools for social media management, social engagement, listening, audience management, content marketing and more. Falcon also has a product for agency clients workflows.

Networks Supported: Twitter, Facebook, Instagram, LinkedIn, WhatsApp, YouTube.

Users love it for:

• High volume content management
• Enterprise reliability
• Unlimited social accounts

Capterra Rating

4.3/5

#12 Oktopost

Oktopost is a social media management solution for enterprise users that rely on B2B marketing. It’s main focus for managing social media is to generate leads. Oktopost also offers employee advocacy features and tracking.

Networks Supported: Twitter, Facebook, Instagram, LinkedIn, YouTube.

Users love it for:

• Powerful integrations
• Collaboration & tracking abilities
• Modern UI

Capterra Rating

4.4/5

#13 Khoros

Khoros offers enterprise solutions for social media management, marketing and intelligence. The suit is really appreciated for easy and effective brand communication on social media.

Networks Supported: Twitter, Facebook, Instagram, LinkedIn, Pinterest.

Users love it for:

• Brand messaging
• Customer targeting
• Social customer care

Capterra Rating

4.4/5

We recommend these enterprise social media management tools, if you are in the market for a solution.

In conclusion, these are the top social media management tools that we recommend for any kind of business. If we have missed your favorite tool, or if you have any query regarding these tools, feel free to reach out to us. We would also love to hear from you in the comments below.