Marketing

Total 71 Posts

The marketing landscape is ever-changing and growing with advances in technology. Thus, follow our latest social media marketing tips & resources to stay ahead of an ever-changing industry.

How to Rank your Local Business Higher on Google + [Infographic]

If you are a local business, you already know that people are turning to Google to search for what you offer and you definitely want to be found there regardless of whether you are a local bagel shop or a chain of pizza restaurants! And when we talk about being found in local search, there are two places that we mean! A top spot in: Map listings Organic listings According to Search Engine Watch, a top map listing on Google receives 33% of the traffic, and the organic listings receive 40% of the clicks, taking home the gold. That said, how do you rank your business higher on Google in all aspects to gain more traffic? You can be easily found in top Google search results by getting your local SEO on point. However, before getting started with improving your ranking on Google, let us have a proper understanding of...

Social Media Keyboard Shortcuts Cheat Sheet + [Infographic & PDF]

Being a social media marketer, I understand how time consuming it is to manage your social media accounts every day. Therefore, to help you increase your productivity and cut back on the strain caused by repetitive actions such as Liking and Replying to the posts, I've collated a set of lightning-fast social media keyboard shortcuts in this blog. And it comes as an outstanding resource to enable you to manage your social accounts manage your social accounts more efficiently. Most shortcuts here serve to eliminate additional steps involved in using social media and tools. Hop on to the following categories to see keyboard shortcuts of the platform or tools that you’re interested in! Facebook Keyboard Shortcuts Twitter Keyboard Shortcuts LinkedIn Keyboard Shortcuts YouTube Keyboard Shortcuts Messenger Keyboard Shortcuts Tumblr Keyboard Shortcuts Statusbrew Keyboard Shortcuts Pinterest Keyboard Shortcuts Medium Keyboard Shortcuts Instagram Keyboard Shortcuts Quora Keyboard Shortcuts Trello Keyboard Shortcuts...

22 Experts Reveal Their Biggest Social Media Marketing Challenges

Social Media is a simple yet extremely powerful tool supporting nearly every marketing objective from brand awareness to advocacy over the past few years. This value that social media offers, forces social media management teams to think more critically about their online marketing efforts as a whole. However, despite all the potential social media has, marketers still struggle to fully embrace its effectiveness. 47% of marketers say that developing social strategies to support overall business goals is their number one challenge. And 22% of marketing leaders worry about their brand's social media strategy. To understand what all challenges social media managers face and how do they deal with them, I reached out to my network of social media industry experts and asked them a simple question: What are the most significant pain points you face as a Social Media Expert in executing your day-to-day operations? And how do you overcome...

[Webinar] Google My Business: Growing with Statusbrew

If you're familiar with the term Google my Business, you may be aware that GMB is the most effective one-stop solution for businesses to manage their online presence across Google Search and Maps. Google My Business has made it easier for businesses to interact with old and new customers and convey how their business is one-of-a-kind. It is one of the most powerful ways to improve a business' local search engine ranking and online visibility. If you're a local business, claiming your Google My Business profile is one of the first steps you should take to increase your company's online presence. Once you have your page live, Google lets you add several details like photos, videos, business hours, a description of your company, frequently asked questions and answers, customer reviews, appointment bookings, response to online reviews and more! Let's discuss a few ways to grab your potential customer's attention using...

[Webinar] Importance of Online Reviews for Local Businesses

If you're serious about building your brand reputation online, we believe that a core component of your strategy needs to be 'gaining online customer reviews'. The feedback customers leave online for your product, service, or business can drastically influence your bottom line! In fact, 72 percent of shoppers trust online reviews as much as personal recommendations from loved ones! So, what people are saying about your business can help you make a meaningful impression on your customers. This week at Statusbrew, we stopped by to share some fresh perspectives and ideas on why online customer reviews are so crucial and significant, especially for your local business in 2019. If you missed this webinar, don't worry! You can now access the full webinar recording here. Let's dive in to discover all of the remarkable insights that were shared during the webinar! The changing landscape of online customer reviews Over the last...

How to Create a Social Media Content Calendar that Works + [Infographic]

More than 2.3 billion people worldwide use social media. With that much people hooked to its appeal, you can turn to social media marketing to elevate your brand. And when talks of social media success come up, here’s a secret. You need to do one simple task: post consistently. If you’re a busy-body, don’t fret. A social media content calendar will come to your rescue! In this post, you’ll learn what it is, its benefits, and more. Importantly, you’ll learn how to create one! Click here to jump to downloadable infographic. What does a social media content calendar do? If you’re like 92% of content marketers, social media is where you distribute content. But no matter how awesome your content is, you’re only likely to make waves if your posts are consistent. Otherwise, you’ll get lost in a sea of other...

Social Media Marketing Guide for Nonprofits

Social media marketing for a nonprofit organization constitutes similar fundamentals that most of the businesses would implement. However, one key difference in their marketing strategy lies in the objectives of their marketing plan that they set out to achieve. Unlike the marketing plans for businesses that may focus on increasing sales and revenue, nonprofit social media marketing plans aim at raising inspiration, motivation, and awareness for social causes and charity events. If your nonprofit aims to fuel a movement of change, you need to reach a lot of people. Social media makes that possible for you – it allows your nonprofit to grow followers, engage them in discussions, and encourage them to take action, both online and offline. The challenge, however, is not that nonprofits don't understand the potential of social media. The biggest issue is the time they have to spend on social media is limited. According to a survey...

How to Curate Content to Achieve Brand Loyalty + [Infographic]

It’s a no brainer, in today’s widely fragmented and competitive market, the ability to feed your audience with engaging content is more important than ever. However, creating the original content that can get traffic, earn the trust of readers for brand loyalty and make sales could be challenging and time-consuming. Let’s take a look at the current reality for marketers The number one challenge that marketers face is not having enough time and bandwidth to create content. The next biggest challenge is producing enough content volume followed by producing genuinely engaging content. What do I feel about this? I believe, the pressure around content is going to keep piling on. But, the point is how do we save ourselves from this? The answer is Content Curation. But, before diving right into getting started with it, let us learn a little bit more about the topic. We should...

6 Steps To Run A Successful Digital Marketing Agency + [Infographics]

There's a new reality. Today anyone can be in business, control the type of clients and projects and handpick their team. Although everyone can start something, it takes much effort to execute it successfully. Running a digital marketing agency can be extremely challenging, even absolute hopeless sometimes. If you’re starting your agency, chances are you already have a general idea of how they run! The agencies are known for hiring compulsively, spending wildly and failing spectacularly. However, you don't have to be that type of agency. You can be small, frugal and still profitable. You must be energetic, dedicated and willing to work for the long haul. While there is no magic formula to ensure success, here are 6 things to keep in mind on how to create your marketing agency and get businesses of all sizes to hire you. You'll learn how to begin, how to get the...