Marketing

Social media marketing campaigns are the new-age advertising and marketing efforts. These are online practices that integrate the world of social media and the objectives of a business in an innovative way. For example, you have an ABC clothing brand, and you aim to globally expand your business, then social media marketing campaigns are the most progressive and influential methods of creating awareness about your ABC clothing brand. It makes a difference with focused targeting when compared to regular social efforts. The world of social media is wide and diverse; one has to look for different social media platforms and the strategies to follow while working on social media campaigns. Nonetheless these campaigns are multi-purpose. They aid in connecting with your audience to know their interests, feedback, complaint queries, drive sales and website traffic, etc. How to successfully run a social media marketing campaign? Plan - Firstly, decide the goal...

[Knowing how to use best hashtags for your business is crucial this season to work efficiently on Instagram. Here's what you need to know about Instagram hashtags in 2019!] Many words have been added to the dictionary in recent decades thanks to social media, but few have become so widely used as 'Hashtags'. What began on Twitter has now spread to many major social networks including Facebook and Instagram. The growth in the use of hashtags has been incredible. But, what is the explanation for the growth of hashtags? The hashtag is probably the most popular way of categorizing content on social networks. This makes you discover your own content and allows you to find relevant content from other people and companies. The hashtag likewise enables you to connect and engage with other social networking users based on a common theme or interest. Instagram #hashtags = free advertising. Instagram #hashtags = gaining...

Social media has probably become an essential cog in the digital marketing mechanism. With its extensive reach and enormous user base, social media is apt for businesses and marketers who want to reach out to their audiences. With the technology advancements over the past several years, social media has exploded to its real potential, delivering every single time. This intensified people's interest in using social media marketing as their main marketing strategy, and the move is paying off. With the rise of social media platforms, it's imperative to understand their contribution to our business. Like, analyze which of these platforms are working best for us, and what strategies need to be implemented to extract the maximum results. In our age, the ways to connect with our audiences and consumer behavior are continually changing. Business owners and marketers are always on the lookout to drive in user engagement and encourage user-generated...

There are over 3 billion active social media users around the world as of January 2018 alone. So it makes sense why every business is out there trying to come up with the best social media strategy. There are many factors to consider in a social media campaign from the type of content to the right copy and hashtags. One other important part in the marketing mix is timing – or the best time to post on social media. Just as important as knowing what to post is when to post. After all, if your target audience isn't seeing your posts, then you're losing out on reach and impressions that could help build brand awareness or tip conversions. To help you eliminate the guesswork, here's a play-by-play of the best time to post on the most popular social media sites in 2019 according to experts and data. Later on, we will...

Marketing metrics and KPIs (Key Performance Indicator) are specific numerical data that are calculated by every marketing team to measure the alignment of their growth with the goals to achieve. In other words, we can say they are used to check the performance of any set goal. Metrics can be related to content marketing, SEO progress, social media marketing, or reports of any online running advertisements of the organization depending upon the online marketing strategy. Digital marketing managers generally have a lot of data available while creating an online marketing strategy. This data is often detailed and inter-related, which makes it a bit difficult to form a productive approach. However, every information will not be necessarily useful; you need to know what to measure, why to measure, and how to use it to make informed decisions about your online marketing. Benefits Of Measuring Metrics And KPIs: Enables you to use...

Influencer marketing has emerged as a powerful channel for driving high ROI. Businesses that understand the know-how of effective influencer collaborations are getting impressive returns. Some of them gained an earned media value of up to $18 for every dollar they spend on influencer marketing Though finding the right influencers remains a major challenge for 61% of marketers, a majority of them look for influencers on social media. Ways to find influencers in your niche on social media: Relevant Hashtag Searches Ad-Specific Hashtag Searches Social Media Monitoring Or Listening Influencer Marketing Tools And Databases Before we discuss the best ways to find influencers using social media, let’s learn how to determine if an influencer is right for your campaign. What Makes an Influencer a Good Fit for Your Campaign? When choosing influencers for your brand, you should evaluate them on both quantitative and qualitative parameters. While reach and engagement...

A frequent question on the minds of social media managers or even just a regular social media user is, "What is the best time to post on social media and how one can find it?" So to help you with this, our team of experts conducted a webinar where they discussed about how you can find your best time to post on social media based on your previous posts, which is an extremely easy process with the help of Statusbrew. During the course of the blog, we'll be discussing about: Importance of analyzing best posting times Factors to analyze the best times for posting Best times for different platforms Using Statusbrew to find the best posting times Why it is necessary to look for the best times for posting? You tried hard to find that best picture for your Instagram. And, it's a big issue if the pictures...

Understanding the statistical data of your social media audience plays a significant part in any social media strategy. Each platform has the potential to reach a set of people it is made for. The understanding of these statistics is essential to tweak the online marketing strategy and reach the right set of people with relevant and most appropriate content. A good marketing strategy with demographic analysis has proven effective for every social media marketer. Even if you are a newbie, understanding the type of audience will help you define the most useful platforms for your brand. In other words, you have to determine which platforms make the most sense for your brand to utilize them to the core and which platform is made for what type of content. For any basic marketing campaign to succeed, not just for online or social media marketing, STP (Segmenting, Targeting, and Positioning) proves to...

If you are a local business, you already know that people are turning to Google to search for what you offer and you definitely want to be found there regardless of whether you are a local bagel shop or a chain of pizza restaurants! And when we talk about being found in local search, there are two places that we mean! A top spot in: Map listings Organic listings According to Search Engine Watch, a top map listing on Google receives 33% of the traffic, and the organic listings receive 40% of the clicks, taking home the gold. That said, how do you rank your business higher on Google in all aspects to gain more traffic? You can be easily found in top Google search results by getting your local SEO on point. However, before getting started with improving your ranking on Google, let us have a proper understanding of...