Marketing

Total 70 Posts

The marketing landscape is ever-changing and growing with advances in technology. Thus, follow our latest social media marketing tips & resources to stay ahead of an ever-changing industry.

100 Social Media Statistics For Marketers in 2020 + [Infographic]

On an ever-growing platform like social media, marketers are always on the lookout for the latest social media statistics that could help shape up their existing strategies. The world of social can undergo drastic changes in just a matter of months or years, which means it's crucial to constantly stay on top of where your audiences are and how to connect with them. For marketers looking to win more on social in 2020, here's a compilation of 100 social media statistics that can help identify the best platform and provide better clarity to channel resources such as time, efforts, and money. Global Social Media Marketing Statistics Most Popular Social Networks Facebook Marketing Statistics Instagram Marketing Statistics Twitter Marketing Statistics YouTube Marketing Statistics LinkedIn Marketing Statistics Pinterest Marketing Statistics Social Media Advertising Statistics Social Media Engagement Statistics Social Media Statistics For Businesses Click here to jump directly to downloadable infographic. Global...

Guide To Instagram And Facebook Ad Image Sizes + [Infographic]

After the first digital ad hit in 1994, very few had the idea that advertising would completely change to a whole new concept. Now ads are not limited to search engines, they have spread their wings to almost every social media platform you could think of such as Facebook, Twitter, LinkedIn, Instagram, Reddit, Quora and many more. Amongst the aforementioned social media platforms, Facebook and Instagram stand out from others. They are the perfect platforms for running an advertising campaign because of the more significant number of active users. According to eMarketer forecasts, brands and companies will spend $32.6 billion on Facebook ads by 2020. Instagram is also a good choice for advertisers due to its density of 1 billion active users. A successful ad campaign is not limited to the ad platform you choose. It also depends on how engaging and attractive your ads appear whenever they are...

Complete Guide To Social Media Management For Real Estate

Social media acts as an excellent resource for people looking to buy a house online and has a significant influence on every step of a buyer's decision-making journey. There were times when yard signs and newspaper ads were enough to flip houses. However, with the rapid advancement in technology, buyers these days are much more aware and are actively looking for properties online. It's unlikely for buyers to put down the deposit by just looking at some Facebook posts or tweets. But having a rock-solid social media strategy can get you amazing results. In this blog post, we'll take a look at: Why do real estate businesses need to be on social media? How to craft a social media strategy for real estate? What is the importance of social media management for real estate? Jump directly to our key takeaways section to get a crash course on social media management...

Why Social Media Management For Executives Is Important

For today's influential executives, particularly CEOs or CMOs, the opportunity no longer knocks. It tweets, snaps, likes, and shares. Being a social leader is no longer optional for executives, especially those in charge of marketing, communications, and public relations. "3 out of 4 consumers say a CEOs presence on social media makes the brand more trustworthy!" This guide on Why Social Media Management for Executives Matters is broken down into four parts: Why Social Media Presence For Executives Is More Important Than Ever Biggest Social Media Challenges For Executives Getting Started with Social Media Management For Executives Social Media Management For Executives And Teams Made Easier With Statusbrew If you've already made the jump to social media, go to our section on Getting Started with Social Media Management For Executives. Why Social Media For Executives Is More Important Than Ever Social media is still considered an unnecessary distraction...

How To Generate Quality Leads On Instagram In 2019

When the topic of lead generation comes up, you'll be asked to opt social media as a strategy at least once or twice. If you consider that suggestion, you would be thinking about the choices of platforms. Chances are Facebook and Twitter would be the first in that thought process and quite possibly LinkedIn too. But do you know Instagram should be one of the platforms on which you should invest time and resources? In this post, we will have a look at how profitable Instagram can be as a lead generation machine. Moreover, you will have a fair idea about how we can create the best Instagram marketing strategy to find new prospects and customers. What makes Instagram a great platform for marketers? It has everything you might need for content marketing – photos, slideshows (carousel posts), videos, live broadcasting, direct messaging, hashtags, and stories that have a special 'Swipe...

10 Useful Statusbrew Features You Might Not Know About

At Statusbrew, we’re always on the lookout for ways to remove friction from your workday. We keep introducing a handful of features that can quickly add up to make a big difference when you’re trying to get your work done. However, these updates that can help you save time and gain greater insight into your social performance can sometimes go without being noticed. To help you make the most of Statusbrew, we created a list of 10 great features from — Publishing to Reporting — you maybe didn’t know existed so far. Publish 1. Create posts tailored to each social channel Scheduling to multiple channels in one go is certainly a time-saver, but you may want to change the content to resonate with the different audience on different platforms. Tone down the emojis on LinkedIn, add more hashtags on Instagram and include links to your website on Facebook and...

Top 7 Ways To Get The Most Out Of Your Social Media Budget

By now, social media has a firm place in the marketer's toolkit. Social media has proven to be highly effective in spreading brand awareness and building customer relationships. What's more? Social media advertising continues to occupy more substantial and more significant parts of paid media budgets, which demonstrates the power of targeted messaging on these platforms. Indeed, marketers had spent some $28.9 billion on social ads throughout 2018. With the way conversations on social media move at lightning speed, it is crucial to hitting the right note with your content. And if you can feed the algorithms with the correct budgeting and targeting parameters, then you can gain astonishing results in a short period. The challenge, of course, is finding the best way to use your paid social for increasing your organic reach and achieving the maximum ROI. And questions around how to go about unlocking the best returns...

Social Media Listening: Benchmark To Your Brand Presence

McDonald's that started modestly as a small barbecue restaurant has now turned into a staple of pop culture generations with close to 37,000 locations globally. These numbers might fascinate us, but with that many customers scattered across the world, there comes a challenge for this food chain -- providing the most convenient channels of communication. With easy access to smartphones, the consumers are heading to social media to assert the matters about customer support, give praise to the brand or to voice their concerns. What more? 78% of people voicing their concerns online expect a response within an hour. Therefore it becomes necessary for brands present online to find a way to follow their customers and solve their queries or concerns as soon as possible. Keep in mind, Brand existence on social media is not a big hurdle. The real struggle is in maintaining and improving the brand presence....

Social Media Marketing: Tips to Maximize ROI + [Infographic]

Using social media for marketing your business does more than improve site traffic. It provides a valuable venue that can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales. But be honest! Is your social media marketing getting you the desired return on your investment? Are you getting the expected returns from your social media campaigns? If not, here's a list of social media marketing best practices that you can implement to increase ROI from social. However, before jumping right to the tactics, let us have a better understanding of why is it essential to know the ROI of your social media campaigns? Click here to jump to downloadable infographic. Why social media ROI matters? If in case you're running a social media campaign without assessing the results you want to achieve, you really don't know where you're heading. Social ROI matters because...