With one of the highest social media engagement rates per post and 1 billion monthly active users, TikTok provides an interesting opportunity for creators and brands.
TikTok has existed for several years now; however, its algorithm remains a mystery for many. Almost everyone seems to be using the app and making videos on it. But most of them have the question of how to get more views on TikTok? Is there a logic behind it, or is it a coincidence for several creators? In this blog, you will get the answers to this question in the form of several hacks.
If you feel like you are not using TikTok to its full potential, it's because you never learned how to get more views on TikTok. No need to worry as we have your back on this one. Let's start!
- Understand The TikTok Algorithm
- Switch To A Pro Account To Track Your Success
- Get On The ‘For You’ Page
- Use Hashtags Effectively
- Use Trending Music & TikTok Recommended Sounds
- Include Text On The Opening Frame
- Create Intriguing Content
- Tell A Story To Grab Attention
- Incite FOMO In Users
- Share Tips & Advice But Leave Some Questions Unanswered
- Make Viewers Comment & Reply To All Your Comments
- Record Your Audio
- Make Fun Duets To Get Fans On TikTok
- Develop A Unique & Recognizable Video Style
- Post Frequently & Consistently
- Use Other Social Networks To Cross-Promote
- Conclusion
You can directly jump to a section of your choice or keep scrolling.
Understand The TikTok Algorithm
According to the TikTok algorithm, the three main components that determine which videos will end up on the For You Page (FYP) include account settings (your first language and where your location is set to), user interactions (who and what type of content you are engaging with), and video information (things such as hashtags and songs that you interact with).
TikTok is designed to give each and every video a chance by showcasing it to a small audience on the FYP. Thus, even if you have 0 followers and it's your first video, if it performs well, TikTok will continue to push the videos out to more people it thinks will like it. You should focus on making videos that any small audience of people would find funny, interesting, and worth their attention.
Keep your videos short, a maximum of 15 seconds. The longer the video is, the more likely it is for your audience to get distracted. Sweet and short should be your go-to.
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Switch To A Pro Account To Track Your Success
Before you even get to create videos, you should set up your profile as a Pro Account to view your TikTok analytics. This way, you will be able to track how well your content is performing and analyze what you should be doing to get more views on TikTok. Here's how you can switch to a pro account:
Step 1: Tap on the three dots in the top left-hand corner of your profile screen.
Step 2: Tap 'Manage my account' under Account.
Step 3: Tap 'Switch to Pro Account' and hit continue.
Step 4: Tap on the category your profile falls under, such as beauty/fashion, food/cooking, etc.
Step 5: Hit Done.
That's it! Now, you have the ability to view your profile and content analytics.
You can use your insights and knowledge to post videos your audience will engage with. Your analytics will let you know where your followers are from, when they are most active throughout the week, which songs/sounds your followers are listening to, and other important stats you will want to know before uploading your next video for optimal results. And that's how you can go viral and get more views on TikTok using analytics.
Image Source: PubTok
Get On The For You Page
One way to get more views on TikTok is by having them featured on the For You page. This tactic is so effective that it has become the goal for almost every TikTok creator.
The For You page is basically a feed of popular videos, which is curated for every user based on the content they have previously engaged with (liked, saved, shared, commented). It resembles the Instagram Explore Page a bit. Users refer to a video going viral as 'hitting the For You Page.'
Image Source: Online Tech Tips
The placement of the For You Page makes it even more exciting than Instagram's Explore page. The TikTok user's default home page is the For You Page, and the Following page is the secondary feed. The Following page is a feed full of videos created by the people you follow. Whereas on Instagram, the Explore page is the secondary feed.
On TikTok, most users stick to scrolling through their primary For You Page. Hence, it's considered easier to go viral there than on Instagram Explore Page and get more views on TikTok. The TikTok algorithm does not take into consideration how well your past content performed, unlike other social platforms.
You should focus on creating quality, engaging content to get more views on TikTok. Videos that are interesting, funny, or edited in a unique way, are likely to go viral, as TikTok users will want to like, comment, share and rewatch them. Incorporate trends and challenges in your videos through the use of sounds, songs, and hashtags, and the chances to get more views on TikTok will increase.
Use Hashtags Effectively
Hashtags are a major element to get more views on TikTok. Almost every trend or challenge has its own hashtags, and almost every popular video you watch will use these.
However, users don't always search for hashtags on TikTok. That is because their For You Page is organized to show videos that use hashtags that they have engaged with in the past. For instance, if someone likes, shares, or comments on many videos that use the hashtag #SelfCareRoutine, then their For You Page is going to be filled with self-care videos that use that same hashtag.
Using trending hashtags will make your videos more discoverable. Not only will your TikTok video reach your followers, but also an outside community who engage with videos similar to yours. If you participate in the latest hashtag challenge, then users who have been interacting with TikToks having these hashtags might just end up coming across your video. This might also be because their For You Page is curated with similar clips.
TikTok videos using trending hashtags are also compiled together on users' Discover page. TikTok captions overlap your video. That means the longer your caption is, the more your video will be obstructed from view. Hence, you should use extremely targeted hashtags relevant to the type of video you post to get more views on TikTok.
Use Trending Music & TikTok Recommended Sounds
Regularly check what trends or challenges are going viral or have a lot of participation. Focus on creating videos that tap into the challenge so that you stand a chance of being found on the discover page and get more views on TikTok.
Click the Discover icon at the bottom menu in the mobile app to find out what's trending. It's worth including a trending song or sound in your video, even if you decide to do a voiceover or not. TikTok is all about trends. That is why people are psychologically more inclined to like videos with trending sounds or music.
There's an area at the top of the screen labeled sounds when uploading a video through the mobile app. When it loads, you will see a discover and favorite tab. There are recommended sounds you can use under the discover tab.
These are popular sounds, songs, viral videos, or short audio clips that you can overlay on your video and get more views on TikTok. If you scroll a bit more, you will see trending sounds. These are used in the challenges. Ensure to use relevant hashtags in your video description so the people looking for videos with those sounds can easily find them.
The soundtracks should blend in with your video's visual content. Hence you should think about your TikTok video length and format while optimizing your video for trending sound.
Spend your time learning popular dances. Give that catchy dance you see everywhere on TikTok a try. These types of videos have plenty of views for a reason. So, don't shy away from them!
Include Text On The Opening Frame
This is another excellent tip for the subconscious mind to get more views on TikTok. By starting your TikTok video with text over the first slide, viewers on the For You Page will most likely spend a few more seconds reading it. Hence, naturally, spend a few extra seconds on videos with text than on one without. This technique might not be helpful for long videos that occur on YouTube but for short video platforms like TikTok, each second spent on it counts!
Create Intriguing Content
We are all human. We like being intrigued; there's no denying that. So why not give your audience what they want to get more views on TikTok?
One way to do that is by making some parts of the video such that they need to be rewatched. Some parts can be too fast for someone to watch, read or understand the first time they view it.
If the text in a video is too fast to read, people are likely to rewatch the video to re-read the text and pause at that point. When they do so, they are spending more time on your video. This signals to the algorithm that it's a better video, which will, in turn, will also get more views on TikTok.
Tell A Story To Grab Attention
TikTok started getting famous for its dances. But now storytelling rules it. The story can be anything. It can be anything from something random that happened during your day, something interesting that happened in your life, an exciting project you did, or just anything. Just tell a story, and make it as entertaining as you can. That's the key to get more views on TikTok.
Incite FOMO In Users
Some of the videos that go viral and get more views on TikTok are those that incite some emotion in the audience. If FOMO is what you are going for, then own it! It can be anything as simple as showcasing a delicious milkshake with chocolate dripping down and placing sprinkles carefully on top. Now, who wouldn't want to see such a video and grab some mouthwatering food?
Share Tips & Advice But Leave Some Questions Unanswered
Be real. Be relatable. Opening up is what people are looking for nowadays. Make your TikTok videos show that side of you to get more views on TikTok.
Don't forget to maintain a mystery in your videos if you want it intriguing. Don't answer all questions in one video, also because your focus should be on creating short and crisp videos rather than long ones.
Don't spill all your beans in just one video. Think of doing a sequel or a part 2 to cover up all facts and concepts.
Make Viewers Comment & Reply To All Your Comments
Engagement is that one word in which TikTok's algorithm can be described. What can be a better way to achieve engagement on your videos and get more views on TikTok than by encouraging your viewing audience to share their thoughts in the comments.
Once your audience has done their part and has dropped a comment on your video, do not forget to reply to them. A conversation is a two-way path. So don't ever let your audience have just a monologue with themselves in the comments section if you want to get more views on TikTok.
Record Your Audio
Nothing screams authenticity more than having your own voiceover in the videos you filmed. You can still use a trending music/song in the background of your video. As basic as it may sound, this one goes a long way.
Make Fun Duets To Get Fans On TikTok
Duet is a unique feature of TikTok that allows you to share a split-screen with another creator. You can add commentary, react to their video as if you made it together, or whatever else pops in your head to get more views on TikTok.
The original creator is tagged in the video, and you can make original content without too much effort. The most popular duets on the platform are the ones that take the original video and make it more appealing, shocking, or funny.
Develop A Unique & Recognizable Video Style
Creators dancing to a soundtrack is the most predominant type of video on TikTok. This has proven to work, but users also want to see other content formats.
You should create a few specific video templates that you can use again. For instance, if you host a podcast and wish to promote it, you should take shocking sound bites from the episode and turn them into TikTok videos. You can even mash up the most interesting parts of your YouTube video as a trailer and share it on TikTok.
Experiment with several styles to see which ones work best to get more views on TikTok. Once you have two or three video styles, use them to create most of your videos. Keep experimenting with other content formats every week or so to continue to improve over time.
Post Frequently & Consistently
If you want to get more views on TikTok, post frequently and consistently, as consistency is key.
While every social platform demands you to post often, TikTok users seem to want even more videos. The top creators on the platform are posting multiple times a day.
The good thing here is that TikTok videos don't need high production quality to be successful. Another way to easily upload multiple videos a day is to create one longer video of a few minutes and break it down into shorter chunks. Then, release each one in a few hours to get more views on TikTok.
This will keep your audience engaged. It will also encourage them to follow you and keep an eye on your profile for the next part of the video series.
Know more about The Best Time To Post On TikTok
Use Other Social Networks To Cross-Promote
Use your other social platforms to give your TikTok video an initial boost. There are effective and ineffective strategies to do it.
The ineffective way would be to add the link to your TikTok video in your profile bios and hope for the best. This will mostly get ignored by your audience.
Instead, you should add specific calls to action within the content you post on other social channels. Let your TikTok audience know why they should follow you and what content can they expect on TikTok if they choose to follow you.
Regularly create posts on other social platforms that include a call to action to follow you on TikTok. You can keep this up until you gain a decent number of fans on TikTok or your account starts to pick up momentum to get more views on TikTok.
Important read: A Guide On Cross-Posting Content To Different Social Platforms
Conclusion
TikTok has a younger demographic that's looking to be entertained. If you focus on growing your social media following, it costs you your time, energy, and money. But do not forget to show your fun side.
Most of the strategies in this blog are geared to get more views on TikTok, which eventually translates to more TikTok followers. Choose a few to work with initially. Remember to add a CTA in your videos, so people are encouraged to follow and interact with your account.
Let us know what tactics you are using to get more views on TikTok in the comments.
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